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You can even say that about Ducati, though they rely so heavily on their racing heritage for marketing that their opinion should carry more weight than their market segment and budget warrant. But when heavyweights with deep pockets like BMW and Kawasaki opt out, you have a good indication that your balance is skewed.
So no, you shouldn't listen to the companies like Honda that are perennially dominant and going to be there regardless - why should they bitch about less competition?! You need to listen to the marginal players like BMW. If they really ARE marginal, like Buell, you can ignore them. If they are selling the top bike on the retail market in your target segment, and heavily invested in racing right now, you probably shouldn't disregard their complaints entirely.