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re: "Red Bull Racing's reigning multi title-winning F1 outfit, launched in 2005 after the purchase of Jaguar Racing, is the most high profile example of what has proven to be an ultra-successful strategy.
Mateschitz has also invested in a second F1 team (Scuderia Toro Rosso), a NASCAR team and four football clubs - not to mention an air race series, freestyle motocross championship and extreme projects such as Felix Baumgartner's freefall from the edge of space."
read it and weep fan-sumers, all this from a guy who who was already IN motorcycling, but hop'd right over our so called "big shows" to do all this.