MotoGP » Four teams to run control ECU in MotoGP 2013

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If its about saving a racers life, then the logical extension is to not do it at all. Look at many of the events/sports Red Bull sponsor. A lot of high risk, adrenalin type events, things that are exciting and celebrate the joy of living. Red Bull aren't stupid. They are associating a pretty mundane energy drink product with a lifestyle, and it works for them. Red Bull means danger, excitement, edgy, hardcore. Which bike racing needs to mean too. Do you think Jorge Lorenzo, Valentino Rossi etc. want to be seen increasingly as bit-part players and passengers on a high-tech bike that can be ridden fast by just about anybody? Is that what we fans want (Bikenut & Shamarone excepted of course)?

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