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Although Rossi is paid less by Yamaha, Rossi will earn more from personal sponsorship, merchandising etc., etc., But who's actually funding the funds to let Yamaha go racing?
90% of the budget comes from the sponsors. Monster is a personal sponsor of Rossi, Lorenzo's contract has been paid by Monster and Lorenzo won't get extra money from Monster even if he wins
Rossi is a brand itself that sells and sponsors dig that and are paying to travel along the success Rossi had. Lorenzo was more a caricature of Rossi trying to be the same. Rossi doesn't have to race to get sponsors in, Lorenzo is winning races and championships and still isn't attractive to sponsor......