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"For the moment we are in World Superbike, because we thought that Superbike is the best way to make our road products better. Would we like to go into MotoGP just to have the image? Pirelli already has a motorcycle image and we are already a leader in motorcycle tyres, so why?
Translation- Bridgestone , like Michelin of the 80's and 90's has too firm a grip on the top step in Moto GP and is too established and known by performance to all the fastest riders to relinquish any space and therefore we have nohere to go in the market in order to try and be competitive