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It's more than a PR gaff. Their problem is that the press release stating his importance to the whole deal was issued by them (CotA). That small minded behaviour won't help them when they give their version of events. In lawyer-speak it "goes against their credit".
Of course, there may be other documents that confuse the matter, but there can be no doubt that KS's time, his rather rare expertise, and his "name" (and the doors it opens), were significant investments, and were likely fundamental to any deal being ultimately struck.
I smell BS at CotA, and that usually means there are A-holes involved. Carmello is of course ever the opportunist. and Kevin would not be the first (ex-) rider he has taken a dump on. But the action will no doubt be against CotA. They've taken the profit opportunity, and I suspect at some point they will receive less bullish advice when the process draws out further evidence.
Looking into my crystal ball, I expect that eventually, they'll settle. Kevin