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Rossi brings attention, more eyes on the sponsors means more money, even if Rossi was ****, they'd be better off than with anyone else. However Rossi is a safe bet that he'll deliver consistent points and that is what Yamaha want. Yamaha want Rossi to bring his crew with him to help develop the bike and for Rossi to support Lorenzo and help Yamaha win the team title. They didn't bring him on to win the championship, they have a number one now, they want someone reliable.