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According to an article by Matt Roberts on the BBC MotoGP website (11 April 2013) referring to the Qatar 2013 MotoGP coverage: “MotoGP the most watched programme on BBC2 all weekend, with an average of 1.67 million viewers and a peak of 2 million - up by 20% on 2011”.
So if MCNs previous report that the deal is “believed to be worth around £8m” (2 May) was accurate then by my calculations the cost per year would be £1.6 million. If you take the conservative figure of 1.67million BBC viewers from the above statement then the average annual cost per viewer for the rights, if it had instead gone to the BBC, would have been around 96 pence. Of course there are production costs of the programs on top of that, but losing a sport because of 96 pence per viewer out of OUR £145.50 BBC licence fees is disappointing.
On the assumption that these figures are ball park then it seems it was a dismal effort to retain a sport that brought enjoyment to many BBC viewers.