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Avtech, BBC is not for the masses they don't even promote it, when was the last time you saw an advert for an up and coming race? F1 used to get a dozen a day.
Eurosport is hardly for the enthusiast, the web site is for that and cheaper as well.
As for CE being only interested in short term, he's been there since 91 and sent Ecclestone packing who brought it up a level but CE has slowly built it up, did you see it when the FIM promoted it? The muppets will say it was Rossi, but it was Dorna who marketed Rossi.
If he's looking at the short term well he's got 5 years money out of BT, thats an age in business these days. The UK has had a lot of subsidies to get it on TV with low price packages and subsidized riders, remember CH4? Now let another country get some help.
Eurosport was better when it was one channel for the whole of Europe, now its split up with different deals for different countries and not enough audience. With BT vision getting Rugby and a big percentage of premiership ga