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They pay him that money on account of his pr and marketing services, because they know and hope that money will back to them + more. They know very well that he is not championship material any more, so his job is marketing and JLo job is to win the title, simple as that.
He contact them first, so he was so desperate to rid from Ducati, and was not in position to dictate contract clause.
They offer him option for superbike 2015 which means they count him on R1 (no more MotoGP) for pr and marketing services in future.