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A business cannot survive without its blood, money.
If you ever attended a a GP race as a guest you would come away with the feeling that the whole thing would not survive without the sponsors product, people who are guests usually have no idea of the racing, but they have money.
I went as a guest of a SBK team last year and got a cap and left with out knowing any more about the company who invited me. The only one in the paddock that was doing good promotion was Cresent Suzuki, I wonder why that is? A guy from their guest list asked me which race Rossi and Lorenzo were in.