Three adverts will dramatise some facts about smart and show how safe, practical and economical the smart fortwo is.
The “Wrecking Ball” advert challenges people’s preconceptions and shows smart’s market-leading safety credentials by daring to smash a one-tonne wrecking ball at 25mph into the car. During filming, the steel tridion safety cell, that protects occupants in the event of an accident, absorbed most of the impact and the car emerged virtually unscathed, with minimal damage.
The “Space” ad shows the versatility and practicality of the fortwo as a normal sized tumble dryer is loaded into the back of the car and “Fuel Efficiency” highlights how economical the car is, travelling 433 miles from London to Edinburgh on just one 33 litre tank of fuel.
The advertising campaign will be supported by a direct mail campaign and online advertising. Enquiries will be directed to a smart microsite where people can find out more about smart’s credentials in a fun and interactive way. For more information log onto www.truthaboutsmart.co.uk
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