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Q&A: Jonathan Palmer – EXCLUSIVE.

Tuesday, 4th March 2008

New British Superbike commercial rights holder speaks exclusively to Crash.net Radio.

I feel we can run it leaner that it has been before and that is something I feel will be important as, as with any business, if you aren’t driving out inefficiencies and trying to use volume and cleverness to do that, then you will be left behind. I think it is important that we use every asset we have to help the thing thrive as much as we can.

Crash.net:
So, if possible, how would you sum up how the British Superbike Championship will be under your control during the next ten years?

Jonathan Palmer:
I want to see the next ten years panning out with BSB underlining itself as the best national bike racing series in the world by a long margin. I want it to be a place where the manufacturers, the teams, the riders and the fans want to be, and a series that the TV viewer will enjoy even more than in the past.

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