“The BTCC now has an enormous reach across all broadcast platforms; with all ten events being broadcast on ITV1 (either live or highlights), plus five events broadcast live on a prime
ITV digital channel, plus all events broadcast on Men & Motors, plus all events broadcast live through Setanta Sports… all of which provides viewers with an unequalled choice and opportunities to watch the thrilling action of the series.
“Proudly, this continues to be the biggest/best broadcast arrangement for any British (four-wheel) motor sport and we thank ITV for their continued enthusiasm and commitment for the championship.”
ITV Director of Sport Mark Sharman said the company was pleased to continue to back the series.
“We are delighted to be continuing our coverage of the BTCC in 2007,” he said. “The championship has always proven to be a great hit with our audiences and it is beginning 2007 in an even stronger position, with a tremendous line-up of teams, drivers and cars.
“The BTCC very much remains an integral part of our portfolio of top-line sporting events and we look forward with great enthusiasm to bringing such an exciting sporting arena to our viewers again this season.”
