BTC Racing has unveiled a new sponsor for the 2008 HiQ MSA British Touring Car Championship season in the shape of tools company GearWrench.
The company will use its sponsorship of the team to promote its brand and also raise awareness of its product in the UK market, with the team set to showcase GearWrench products in its pit garage at each of the ten BTCC meetings this season.
GearWrench will also provide the team with branded team clothing, while the Lexus IS200s of Chris Stockton and Stuart Oliver will carry the GearWrench name.
I am delighted to welcome GearWrench on board the BTC team, team principal Bert Taylor said. I am confident that we will progressively move forward during this season and the sponsorship from GearWrench will help us work towards realising that potential. Using their high quality tools in the garage during the race weekend helps us to provide our drivers with the cars to challenge for that podium finish.
To achieve our goals we need to be able to trust and rely on our team and equipment when it matters. I have total confidence in the GearWrench tools, they will make a huge difference in this demanding environment.
Jon Fraser, managing director of the Danaher Tool Group (Europe) of which GearWrench is a division said the deal to join the BTCC grid was one too good to miss.
We see this collaboration with BTC Racing and GearWrench as a joint brand building opportunity in a competitive field, he said, with innovation and quality our main focus in achieving our goals for 2008 and onwards.
