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Tuesday, 29th January 2008

From the full-on 2007 paint scheme, Honda goes more subtle for 2008.

Love it or loathe it, Honda's choice of livery for its disappointing 2007 Formula One campaign certainly set tongues wagging and probably made its environmental project more successful than the team was on track.

To the relief of many maybe, the representation on the globe smeared across the RA107 will not be repeated in 2008, as the team moves on to the second phase of its environmental campaign - 'myearthdreams' having morphed into 'earthdreams' for the coming season.

Unlike last season, where the team had separate unveilings for its car and livery, both were revealed to the world at the same time in 2008, as the launch of the RA108 also saw the introduction of the earthdreams programme and the corresponding paint job. After five F1 launches that saw cars unveiled in almost identical liveries to seasons past, at least Honda's represents something different - although opinion is likely to be divided as it was last year.

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The bulk of the car, from the nose back, returns to something approaching traditional Honda white, with the global representation restricted to the sidepods, head protection and engine cover. Once again, there is an absence of visible sponsorship, with the words 'dreams' and 'earthdreams' the only noticeable additions.

Representing the next stage of Honda's long-term commitment to harnessing the passion of Formula One and its partners to provide support and investment for good causes through a unique cause related marketing initiative, earthdreams moves the focus from raising environmental awareness to action. Honda Racing F1 team and its partners - notably Seiko - have committed $1.2million to the cause, with $700,000 already allocated.

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