Friday, 29th February 2008

Fashion and diamonds link up with Grove team.

The AT&T Williams team has revealed two new supporters of its 2008 Formula One campaign, adding fashion label All Saints and jewellery website mydiamonds.com to its portfolio.

Both deals will see logos appear on the FW30 and within the 'team environment' as Williams embarks on its 30th anniversary season with hopes of at least pushing to the front of the midfield group after promising testing performances from its young pairing of Nico Rosberg and Kazuki Nakajima in recent weeks.

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All Saints is part-owned by retail entrepreneur Kevin Stanford, a long-time fan of the Williams team.

“I'm probably one of only a handful of non-professionals to have ever driven a Williams car and I'm thrilled to be able to sponsor such a great British team," he said, "This deal offers fantastic international exposure for All Saints and fits perfectly with our ambitions for the brand.”

The team's second arrival, mydiamonds.com, is a new website to be launched by Aurum Holdings, which owns royal jewellers Mappin & Webb, as well as Goldsmiths and Watches of Switzerland.

“This sponsorship deal offers an exciting, global marketing platform to launch mydiamonds.com," Aurum CEO Justin Stead revealed, "It forms an important part of our strategy in establishing mydiamonds.com as a destination online store for loose diamonds and diamond jewellery.”

Both brands will appear as part of the 2008 Williams livery, which is expected to be revealed in the build-up to the Australian Grand Prix.

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