"I've known the [PCM] guys for a long time. I talked with [owner] Tyler [Tadevic] at the beginning of the year, and we were trying to work a couple of deals. It's just been my luck this year - I get close to something, and then it falls apart. We had a sponsor that was really close and we were going to bring them over to Pacific Coast, and then unfortunately it fell apart.
"[Sponsoring a car in the Indy 500] is, dollar-for-dollar, the biggest bang for their buck that you could ever get in the marketing world, especially right now with the two series coming together. Obviously, there is huge interest in the League, with a lot of followers we have not had before. The future is very optimistic for the League, for a couple of new teams coming in, and for established drivers. We have a lot of people interested in trying to go forward, but we just weren't able to find anyone in corporate America right now to open their pocket book.”
The American Cream opportunity came about when Giebler crashed out of Saturday's proceedings, suffering lung contusions and a cervical spine injury that kept in hospital until Sunday. Lazier was sounded out about the chance to drive a rebuilt ADM entry, only for it to become apparent that there were few parts available with which to get the car back on track.
“We definitely had some productive talks, and I know Eric and all the guys over there," he said, "It's kind of a fraction of the [Playa Del Racing] team it was last year, but the reality is that, at some point, you have to step back and ask yourself if it's worth trying to go forward, and trying to do a banzai-type run, when the reality of that is no.