Monday, 7th January 2008

One day before its official 2008 team launch, Ducati has announced an agreement with Enel, the biggest electric company in Italy.

According to the two-year deal, the Enel brand will feature on the Desmosedici GP bikes as well as the leathers and helmets of both reigning MotoGP world champion Casey Stoner and his new Italian team-mate Marco Melandri.

"It is not just a sponsorship agreement," commented Gabriele Del Torchio, CEO of Ducati Motor Holding. "Ours is a partnership between two major industrial concerns which - through their innovation, productivity and knowledge - typify Italian excellence and winning strength in sport and in business.

"This partnership, like all the other prestigious agreements that support us in the highly demanding MotoGP challenge, confirms the level of credibility achieved by our brand and professionalism. Enel will be not only our partner in MotoGP, but also our official energy supplier, therefore actually contributing to the growth and development of our company."

Advertisement

Enel - which already supports basketball, volleyball and football - is sponsoring a motorsport for the first time.

Related Images

[Top of Article]