Monster Energy has joined forces with versatile driver Robby Gordon for his upcoming Dakar Rally adventure and subsequent SCORE International Trophy Truck programme.
The Dakar Rally, arguably the world's most demanding and gruelling motorsports event, starts on January 6th in Lisbon, Portugal and ends January 21st in Dakar, Senegal, 6,500 miles and seven countries later. The SCORE International Off-Road series consists of six races, including the Baja 500 and the granddaddy of all off-road races the Baja 1000.
Gordon, who last month teamed to win his third Baja 1000, will drive the Monster Energy Hummer H3 in the Dakar Rally with co-driver Andy Grider and will be a co driver in the Monster Energy Trophy Truck in the Baja 500 in June and the Baja 1000 in November. Monster Energy and a Team Gordon driver will compete for a SCORE Series championship in 2007.
“The Dakar Rally offers Monster Energy a global exposure platform given the race's enormous following,” said a spokesperson for the firm. “Robby is one of the world's foremost off-road racer and his team has a history of winning, which gives Monster Energy exposure on the world stage.
“The new relationship with Robby and Team Gordon is further evidence of our commitment to off-road racing, and we look forward to having Monster Energy well represented throughout the 2007 SCORE season by both a Team Gordon truck as well as our on-going relationship with Alan Pflueger and the #28 Trophy Truck team.”
In addition to off-road racing, when Gordon begins his third season as a NASCAR Nextel Cup Series owner/driver in February's
Daytona 500, his highly visible racing helmet will feature a unique green and black paint scheme with Monster Energy branding. His #7 Nextel Cup Series pit crew also will wear Monster Energy branded helmets, and Monster Energy will be prominently featured as an associate sponsor on the NASCAR team's equipment and vehicles including its track-side merchandise trailer.
![Robby Gordon - Team Dakar USA Hummer [pic credit: GM media]](http://pix.crash.net/thumbs/261598.jpg)
