UK motorsport governing body The Motor Sports Association has appointed former WRC champion co-driver Robert Reid to the newly-created role of performance director with immediate effect.
Still best known for co-driving Richard Burns to the 2001 World Rally Championship in a
Subaru Impreza, Reid's contribution to - and knowledge of - British motorsport has extended far beyond that, particularly since Burns' untimely death in 2005.
In recent years, he introduced the UK's first elite talent development scheme as performance director of the MSA's British Rally Elite, calling on his vast experience to create one of the leading programmes of its kind, and has now been appointed to a similar role overseeing the whole of British motorsport.
The MSA performance director will be the figurehead for all aspects of human performance within the sport and will set the strategy for all MSA sports performance initiatives. It is a role seen as essential in the MSA's strategic drive towards the development of sporting excellence within British motorsport and will bring together the various schemes already in place, as well as investigating and creating new projects.
Reid will assume responsibility for the development of motorsport talent in Britain and its promotion on the international and world stage. The MSA envisages that a 'whole sport' approach will ensure that every aspect, from grass roots through to 'Elite', is brought together with the common goal of achieving major success for Britain's drivers.
![Robert Reid [Pic credit: Stobart VK / McKlein]](http://pix.crash.net/thumbs/283379.jpg)
