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Are Lada set for the the last laugh?

Wednesday, 3rd May 2006

What do you call a Lada at the top of a hill? A miracle! What is the use of the heated rear window on a Lada? To keep your hands warm as you are push it! How do you double a Lada’s value? Fill it with fuel!

Indeed, a manufacturer transforming themselves from a joke to a class leader is nothing new in the car industry, with the likes of Skoda and SEAT making a name in motorsport once they had significant backing behind them, something which Lada is looking to repeat.

After all, those ‘classic’ Skoda jokes just aren’t funny any more and if Lada has its way we will have to look for a new scapegoat to ridicule. What do you call a Rover at the top of a hill...?

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