Crash.Net User: LaughingGas

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LaughingGas

September 10, 2014 9:12 PM

F1 » Kate Walker: A farewell to charms


Instead of keeping Montezemolo's annual production limit at 7,000 cars to retain Ferrari's exclusivity, Marchionne is planning to turn the prancing horse into a luxury brand that can compete more with Volkswagen AG's expanding Lamborghini in terms of sales grwoth and is more involved with Fiat Chrysler's products and technologies as opposed to being mostly independent as it is today.1 Bloomberg reports Montezelomo's response was: Ferrari is now American, which represents the end of an era. Marchionne stated: Discussions over Ferrari's future and its racing potential led to misunderstandings which became clearly visible over the last weekend. I want to thank Luca for all he has done for Fiat, for Ferrari and for me personally.


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