Crash.Net User: benignlyindifferent

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benignlyindifferent

November 16, 2014 6:59 PM

F1 » Caterham F1 makes 230 staff redundant


107SS2009:
benignlyindifferent: I think they are attempting to attract investment and hence the skeleton staff for the next month or so. But they unfortunately may be a more attractive target for purchase after they have been liquidated.
The staff that will travel to Abu Dhabi with the cars has also been made redundant and also haven't been paid their salaries for the last two months, they will do the job in Abu Dhabi as consultants,
Hmm. So why would they travel? What is the incentive? This I do not understand.

benignlyindifferent

November 18, 2014 10:52 AM

F1 » Button calls on McLaren to ‘fight hard’


ANy pay cut JB might take would almost certainly be offset with performance incentives. If the car proves good he could make a lot of money. and wishful thinking perhaps, but I am beginning to think KM is test driver and JB joins Alonso as race drivers for next year. I suspect the Alonso cannot be announced until after the race because major sponsorship is also likely to be changing teams and cannot be announced until after Sunday.

benignlyindifferent

November 16, 2014 8:15 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


Yes, I do understand. I used Shell in my Kart because it was better. The fuel tests we conducted always demonstrated the highest allowable octane ratio and this was consistent from week to week. Could not say the same for some of the other fuels. Today, however, I buy Shell primarily because they are one of the supporters of a sport I love, F1. I can't really say it is any better than the others as I have not raced Karts for several years.

benignlyindifferent

November 16, 2014 6:20 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


Richard, I understand your perspective. But companies would not advertise unless advertising works. There is a great article in a recent Harvard Business Review that examines the influence of advertising on the public at large. Clearly, we are all influenced by advertising whether we admit it or not. Research also suggests that when one is deliberate in how they respond to advertising then one is less likely to be influenced by subconscious advertising that permeates our media. So, I am deliberate in my support for those companies that support my sports and my personal causes. And I found Shell was the best fuel for my shifter Kart long before I read the article:)

benignlyindifferent

November 15, 2014 4:49 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


RoyO:
benignlyindifferent: Hmmm. True, I do not buy Rolex watches but I fill my tank at Shell and I drive an Infiniti. I used to drive Honda and Acura products but quit when they left the sport. I also longed for but chose against a BMW for the same reason. .... The spirits I drink are those that sponsor teams and the last race I attended...
Jeeze, I had no idea people could actually be so susceptible to advertising of this kind !!! Change a car because my existing car's manufacturer left a sport? Chose a drink because its logo appears on a racing car? Incredible, absolutely incredible. I always assumed that there must be some return from this kind of investment but it's interesting to read a statement from someone who actually admits to responding in this way.
It's true, I make conscious choices to support the advertisers of the sports I love and to avoid companies that are in conflict with my interests or my values.

benignlyindifferent

November 14, 2014 8:17 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


Hmmm. True, I do not buy Rolex watches but I fill my tank at Shell and I drive an Infiniti. I used to drive Honda and Acura products but quit when they left the sport. I also longed for but chose against a BMW for the same reason. I was torn when tobacco advertising was banned. I dislike smoking but liked the revenue they once provided. I now believe it was a good move to move away from big tobacco. The spirits I drink are those that sponsor teams and the last race I attended, Budapest, was filled with stands of men and women, most of them young, that Bernie must not notice from his privileged private box. I like watching F1 on television but quite enjoy the subscription coverage of MotoGP available online. Bernie is a dinosaur. Time for extinction.


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