Crash.Net User: benignlyindifferent

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benignlyindifferent

November 16, 2014 6:20 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


Richard, I understand your perspective. But companies would not advertise unless advertising works. There is a great article in a recent Harvard Business Review that examines the influence of advertising on the public at large. Clearly, we are all influenced by advertising whether we admit it or not. Research also suggests that when one is deliberate in how they respond to advertising then one is less likely to be influenced by subconscious advertising that permeates our media. So, I am deliberate in my support for those companies that support my sports and my personal causes. And I found Shell was the best fuel for my shifter Kart long before I read the article:)

benignlyindifferent

November 15, 2014 4:49 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


RoyO:
benignlyindifferent: Hmmm. True, I do not buy Rolex watches but I fill my tank at Shell and I drive an Infiniti. I used to drive Honda and Acura products but quit when they left the sport. I also longed for but chose against a BMW for the same reason. .... The spirits I drink are those that sponsor teams and the last race I attended...
Jeeze, I had no idea people could actually be so susceptible to advertising of this kind !!! Change a car because my existing car's manufacturer left a sport? Chose a drink because its logo appears on a racing car? Incredible, absolutely incredible. I always assumed that there must be some return from this kind of investment but it's interesting to read a statement from someone who actually admits to responding in this way.
It's true, I make conscious choices to support the advertisers of the sports I love and to avoid companies that are in conflict with my interests or my values.

benignlyindifferent

November 13, 2014 11:07 AM

F1 » F1: Webber to Button: Get on with it!


I find it ironic that the driver, and person, who has done the most for the positive PR for McLaren since arriving after SpyGate is Jenson, yet the team's treatment of him is destroying all of the hard work and accomplishments he has made to date. Well done, Ron. We are all again realizing the reasons why you were forced from leadership in the first place. I thinkCoulthard's comment that McLaren is now treating its drivers like lightbulbs is apt.

benignlyindifferent

November 13, 2014 12:49 PM

F1 » McLaren-Honda F1 car to run on Friday


A bit of sarcasm in my previous statement, but not entirely off the mark. Yes, times will not be representative because of tires etc., but the feedback of how how the total power unit operates in the back of an actual racing car will reveal a great deal about the total power and initial drivability of the package. I suspect they will not be cutting away body parts as Red Bull was forced to do during their early days with the new technology.

benignlyindifferent

November 14, 2014 11:11 AM

F1 » Caterham F1 ‘90%’ likely to race in Abu Dhabi


Dont laugh when you read this, but the Caterham is not a bad car. Think of it. After an entire season of being completely underfunded and being driven by largely pay drivers it is still at times within 4 seconds of the Mercedes. Or three seconds for everyone else. Now, it the Ferrari pell had had that chassis for the entire year, developed it, and plugged their drivers in it I suspect it would be competing with the other mid-field teams by now. So, the team is an attractive possibility for investors wanting to get into F1 immediately. If someone invests the correct money Caterham could be respectable quite quickly. Don't forget the origins of Red Bull and Torro Rosso.

benignlyindifferent

November 14, 2014 8:17 PM

F1 » Ecclestone: ‘No point’ F1 targeting young fans


Hmmm. True, I do not buy Rolex watches but I fill my tank at Shell and I drive an Infiniti. I used to drive Honda and Acura products but quit when they left the sport. I also longed for but chose against a BMW for the same reason. I was torn when tobacco advertising was banned. I dislike smoking but liked the revenue they once provided. I now believe it was a good move to move away from big tobacco. The spirits I drink are those that sponsor teams and the last race I attended, Budapest, was filled with stands of men and women, most of them young, that Bernie must not notice from his privileged private box. I like watching F1 on television but quite enjoy the subscription coverage of MotoGP available online. Bernie is a dinosaur. Time for extinction.


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