NASCAR »

Formation of a NASCAR Properties in progress?

The formation of an industry-wide NASCAR Properties isn't without its obstacles, but most in the sport are optimistic about its future after two organisational meetings at the NASCAR offices in Charlotte.

Most of the Sprint Cup teams were represented at the first meeting last month and at a subsequent meeting Friday to discuss the creation of a centralised licensing agency to represent the sport's teams and drivers.

As independent contractors, teams handle their own licensing, but a NASCAR Properties would unify the industry and theoretically save teams money while making it easier for licensees to do business in the sport.

“What we have is confirmation that this is the right process,” said Paul Brooks, NASCAR's senior vice president and chief of the NASCAR licensing division, which currently owns no rights to any of the teams.

This isn't the first time executives have talked about creating NASCAR Properties to represent the licensing endeavours of the industry, but a combination of factors led teams to these meetings, primarily the bite the recession has taken out of licensed product sales and the poor financial health of Motorsports Authentics, the sport's leading licensee and trackside retailer.

“The first step is getting everyone aligned on what we're trying to build,” Brooks continued. “Right now, when a licensee goes to 12 different teams, there are 12 different agreements, 12 lawyers, 12 different approval processes. You've got accounting, reporting, data collection. Within all of that, there are efficiencies that can be created that allows team owners and everyone to reduce costs.

“We all want to create a system that is better, that makes doing business with the industry easier and in step with what the other leagues do. That's appealing.”

No timeline has been established for the implementation of a centralised entity, but some team executives believe 2011 is a realistic start date, while others believe it can come together more quickly.

The meetings have yet to yield a formal structure or financial model, but Brooks said it will be industry managed and controlled. That could be in the form of a governing board made up of team, track and NASCAR executives from across the sport.




Related Pictures

Click on relevant pic to enlarge
Martin Truex and Mark Martin lead the field away to start the 51st Daytona 500 [Pic credit: Getty for NASCAR]
Kyle Larson, driver of the #42 Target Chevrolet SS, won the pole position Friday, August 1, 2014 for Sunday`s Nascar Sprint Cup race at Pocono Raceway in Long Pond, Pennsylvania. (Photo by Alan Marler/HHP for Chevy Racing)
Kyle Larson, driver of the #42 Target Chevrolet, poses with the Coors Light Pole Award after qualifying for the NASCAR Sprint Cup Series GoBowling.com 400 at Pocono Raceway on August 1, 2014 in Long Pond, Pennsylvania. (Photo Credit: Jared C. Tilton/Getty Images)
Kyle Larson, driver of the #42 Target Chevrolet, poses with the Coors Light Pole Award after qualifying for the NASCAR Sprint Cup Series GoBowling.com 400 at Pocono Raceway on August 1, 2014 in Long Pond, Pennsylvania. (Photo Credit: Jared C. Tilton/Getty Images)
Denny Hamlin and Darian Grubb, the crew chief of the #11 Joe Gibb Racing Toyota, consult in the garage area during testing at Charlotte Motor Speedway. (Photo Credit: Jared C. Tilton/Getty Images for NASCAR)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, races to win Sunday, July 27, 2014 the Brickyard 400 Nascar Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. Gordon, who leads the NASCAR Sprint Cup Series (NSCS) standings, has won at the Brickyard a record 5 times, the first one in 1994. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, races to win Sunday, July 27, 2014 the Brickyard 400 Nascar Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. Gordon, who leads the NASCAR Sprint Cup Series (NSCS) standings, has won at the Brickyard a record 5 times, the first one in 1994. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates his win Sunday, July 27, 2014 of the Brickyard 400 Nascar Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. Gordon, who leads the NASCAR Sprint Cup Series (NSCS) standings, has won at the Brickyard a record 5 times, the first one in 1994. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, kisses the Brick after his win Sunday, July 27, 2014 of the Brickyard 400 Nascar Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. Gordon, who leads the NASCAR Sprint Cup Series (NSCS) standings, has won at the Brickyard a record 5 times, the first one in 1994. (Photo by Rusty Jarrett/HHP for Chevy Racing)
The #24 Axalta Chevrolet crew celebrates in pit lane after driver Jeff Godron`s victory in the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Matt Sullivan/Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates by kissing the bricks after winning the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, salutes the fans after winning the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates with a burnout after winning the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, center, celebrates with team owner Rick Hendrick, left, daughter Ella Sophia and wife Ingrid Vandebosch by kissing the bricks after winning the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, leads a pack of cars into the pits during the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana.  (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, races the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.