NASCAR »

Q&A - Robin Braig, Daytona.

It looks like the Daytona 500 won't be a sell-out this year, with tickets still available for the opening round of the NASCAR Sprint Cup.

Crash.net spoke to the president of the Daytona circuit - Robin Braig - to get his thoughts...

Crash.net:
From Daytona's point of view, how pleased have you been with how the Rolex has panned out?

Robin Braig:
This is the 47th running and it looks like being one of the best ever. In a tough economy, as a track promoter, we thought we were going to be in trouble in terms of attendance but we are actually ahead of last year which is good in terms of sportscar fans who wanted to see the event. To have the product we are seeing on track as well certainly bodes well for next year.

Crash.net:
How much has that upturn in ticket sales surprised you with the way the economy is?

Robin Braig:
It really did surprise us because our NASCAR sales are down and are soft. However, it is a different industry and a different kind of race fan and the economy may not be affecting the sportscar fan as much as the NASCAR fan. We are pleased to see they have showed up and its been a great weekend.

Crash.net:
The sales for the 500 is something you touched on on Friday when we arrived. You are looking at being 15,000 away from a sell-out, when is the last time we have seen that with NASCAR's premier event?

Robin Braig:
We have never seen it. We have never not sold out for the Daytona 500. However, some people need to keep in mind that we added a 70,000 seat grandstand which meant we grew our capacity a lot. Like I say though, we have never not sold out so this is a year of concern for us. But ticket sales are picking up since we dropped prices to $55 and anyone who checks on www.daytona500.com, will see how they can find those great seats.

Crash.net:
Do you think it is a situation at the moment where the economic climate is biting just a bit too hard for racing fans?

Robin Braig:
Absolutely – especially the 500 as a national event. For people who come down from the North, there is the expense of the train, bus, air fare or fuel which is heavy on their expenses. But we have area hotels working with us, we have the opportunity for free parking and fans can bring their own food, so hopefully it will turn will turn around.

Crash.net:
Aside from dropping prices, what are the key things you can do to help the race fan?

Robin Braig:
One thing we do is allow fans to do a payment plan, just like you would make payments on a car. You don't have to make the full payment right now and we will do a payment plan. Beyond that, its working with hotels to drop pricing, dropping our prices on our food and beverage – things like that to make it a good deal.

Crash.net:
Do you think this will be a tough year for circuits all around America?

Robin Braig:
Sure. We are fortunate to be the first race of the year and the Superbowl of the sport but in areas in Michigan for example where unemployment is very high, it will be a challenging year. That's not just for us, it's for things like Disney, the NFL, the NBA – everyone is feeling it.

by Matt Salisbury


Related Pictures

Click on relevant pic to enlarge
Ryan Newman celebrates Daytona 500 glory. [Pic Credit image.net]
Paul Menard, driver of the #27 Serta/Menards Chevrolet SS, finished ninth and Austin Dillon, driver of the #3 Dow Great Stuff Chevrolet SS, finished 28th Saturday, August 23, 2014 in the Nascar Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Alan Marler/HHP for Chevy Racing)
Jamie McMurray, driver of the #1 McDonald’s Chevrolet SS, finished eighth and Kasey Kahne, driver of the #5 Great Clips Chevrolet SS, finished 35th Saturday, August 23, 2014 in the Nascar Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, finished fifth Saturday, August 23, 2014 in the Nascar Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Harold Hinson/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, finished fourth and Kyle Larson, driver of the #42 Target Chevrolet SS, finished twelfth Saturday, August 23, 2014 in the Nascar Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Joey Logano, driver of the #22 Shell Pennzoil Ford, leads a pack of cars during the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Tom Pennington/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, and his team celebrate in Victory Lane after winning the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee.  (Photo Credit: Sean Gardner/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee.  (Photo Credit: Sean Gardner/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, takes the chequered flag to win the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates with a burnout after winning the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, leads a pack of cars during the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Danica Patrick, driver of the #10 GoDaddy Chevrolet, is involved in an incident during the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Kyle Busch, driver of the #18 Doublemint Toyota, Aric Almirola, driver of the #43 STP Ford, and Clint Bowyer, driver of the #15 5-hour Energy Toyota, are involved in an on-track incident during the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Sean Gardner/Getty Images)
Kyle Larson, driver of the #42 ENEOS Chevrolet, is involved in an incident during the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Rainier Ehrhardt/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates in Victory Lane after winning the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates with a burnout after winning the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, takes the chequered flag to win the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.