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Q&A - Robin Braig, Daytona.

It looks like the Daytona 500 won't be a sell-out this year, with tickets still available for the opening round of the NASCAR Sprint Cup.

Crash.net spoke to the president of the Daytona circuit - Robin Braig - to get his thoughts...

Crash.net:
From Daytona's point of view, how pleased have you been with how the Rolex has panned out?

Robin Braig:
This is the 47th running and it looks like being one of the best ever. In a tough economy, as a track promoter, we thought we were going to be in trouble in terms of attendance but we are actually ahead of last year which is good in terms of sportscar fans who wanted to see the event. To have the product we are seeing on track as well certainly bodes well for next year.

Crash.net:
How much has that upturn in ticket sales surprised you with the way the economy is?

Robin Braig:
It really did surprise us because our NASCAR sales are down and are soft. However, it is a different industry and a different kind of race fan and the economy may not be affecting the sportscar fan as much as the NASCAR fan. We are pleased to see they have showed up and its been a great weekend.

Crash.net:
The sales for the 500 is something you touched on on Friday when we arrived. You are looking at being 15,000 away from a sell-out, when is the last time we have seen that with NASCAR's premier event?

Robin Braig:
We have never seen it. We have never not sold out for the Daytona 500. However, some people need to keep in mind that we added a 70,000 seat grandstand which meant we grew our capacity a lot. Like I say though, we have never not sold out so this is a year of concern for us. But ticket sales are picking up since we dropped prices to $55 and anyone who checks on www.daytona500.com, will see how they can find those great seats.

Crash.net:
Do you think it is a situation at the moment where the economic climate is biting just a bit too hard for racing fans?

Robin Braig:
Absolutely – especially the 500 as a national event. For people who come down from the North, there is the expense of the train, bus, air fare or fuel which is heavy on their expenses. But we have area hotels working with us, we have the opportunity for free parking and fans can bring their own food, so hopefully it will turn will turn around.

Crash.net:
Aside from dropping prices, what are the key things you can do to help the race fan?

Robin Braig:
One thing we do is allow fans to do a payment plan, just like you would make payments on a car. You don't have to make the full payment right now and we will do a payment plan. Beyond that, its working with hotels to drop pricing, dropping our prices on our food and beverage – things like that to make it a good deal.

Crash.net:
Do you think this will be a tough year for circuits all around America?

Robin Braig:
Sure. We are fortunate to be the first race of the year and the Superbowl of the sport but in areas in Michigan for example where unemployment is very high, it will be a challenging year. That's not just for us, it's for things like Disney, the NFL, the NBA – everyone is feeling it.

by Matt Salisbury


Related Pictures

Click on relevant pic to enlarge
Ryan Newman celebrates Daytona 500 glory. [Pic Credit image.net]
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, applies the winner`s decal in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Nick Laham/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jonathan Moore/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jamie Squire/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia.  (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, pits along with the rest of the field during the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, and Jeff Gordon, driver of the #24 Panasonic Chevrolet, lead a pack of cars during the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, races to win with Kyle Larson, driver of the 42 Target Chevrolet SS beside him finishing in eighth place Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Alan Marler/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his win with a burnout Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, is congratulated by his Hendrik Motor Sports teammates Jeff Gordon, driver of the #24 Panasonic Toughbook Chevrolet SS (left), Jimmie Johnson, driver of the #48 Lowe’s/Kobalt Tools Chevrolet SS (center) and Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS (right) after his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne joins Gordon, Johnson, and Earnhardt Jr. in the Chase. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase.  (Photo by Christa L. Thomas/HHP for Chevy Racing)
Ryan Blaney, driver of the #29 Cooper Standard Ford, celebrates in victory lane after winning the NASCAR Camping World Truck Series Silverado 250 at Canadian Tire Motorsport Park on August 31, 2014 in Bowmanville, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, celebrates after winning the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, and German Quiroga, driver of the #77 OtterBox Toyota, take the chequered flag during the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, races during the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada.  (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Alex Tagliani, driver of the #19 Reese Towpower Ford, leads the field at the start of the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Kevin Harvick, driver of the #5 Bad Boy Buggies Chevrolet, celebrates in Victory Lane after winning the NASCAR Nationwide Series Great Clips 300 at Atlanta Motor Speedway on August 30, 2014 in Hampton, Georgia. (Photo Credit: Jeff Curry/Getty Images)

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