NASCAR »

Q&A: Kasey Kahne

Most drivers spend a portion of race day visiting with sponsors before they are called to “Start your engines”.

But Kasey Kahne is known around NASCAR circles as perhaps the busiest of them all, visiting anywhere from five to eight sponsors each race day and close to 200 for the year.

Some of those visits are simple meet-and-greets, which include a few handshakes, autographs and photos with members of the sponsor party outside his hauler or motorcoach. Others are more formal in front of hundreds of fans, where he'll typically take a microphone and talk about the race and field questions from the crowd.

Kahne, who won the June 21 Toyota/Save Mart 350 at Infineon Raceway, recently sat down with SportsBusiness Journal staff writer Michael Smith in the new Mooresville, N.C., home of Kasey Kahne Racing, where he owns two dirt-track teams.

Q:
What influences shaped the way you approach those sponsor relationships?

Kasey Kahne:
The sponsors are the ones that are spending the money and they know what they need to help their business, so I tell Budweiser if you see something I'm not doing right, talk to me. Our relationship with Budweiser, with Allstate, has grown and they've helped me get to where I'm at with the fans and with racing.

The relationship with Budweiser has been similar to any other sponsor, but there's just a lot more reward that comes from working with Bud. You get so many bonuses because of the brand, as far as football, basketball, baseball, concerts. You can do anything you want, if you want.

A lot of people maybe thought of Kasey Kahne as a certain way, and the great thing is that I haven't had to change who I am at all to be the Bud driver. I'm still that same person. I didn't have to change my clothes or my hair or start drinking beer. I was already that guy, even though I might not have looked that way to certain fans.

Q:
You're sitting in this sparkling new race shop, where you run two World of Outlaw teams and a USAC team. What's the vision for this place?

Kasey Kahne:
My vision has always been to stay involved with short-track racing, stay involved with the type of racing I grew up in. It had to become a business to make it all work, to get the right sponsors and the right people.

As far as a business goes, it hasn't been a good business or a profitable business because there's not a lot of money to be won each night. You're pulling (money) out of your own pocket or looking for partners to help support you. But we've sold some really nice deals on these cars because of where I'm at on the Cup side.

Q:
Dale Earnhardt Jr. is a good friend of yours, but do you think he gets a free pass because of his popularity?

Kasey Kahne:


Tagged as: Kasey Kahne

Related Pictures

Click on relevant pic to enlarge
Kasey Kahne [Pic credit: Getty for NASCAR]
Kasey Kahne, driver of the #5 LiftMaster Chevrolet, stands in the garage area with crew members during practice for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 23, 2015 in Charlotte, North Carolina. (Photo Credit: Brian Lawdermilk/Getty Images)
Kasey Kahne, driver of the #5 Time Warner Cable Chevrolet SS, is introduced Saturday night, May 16, 2015, before the start of the Sprint All-Star Race at Charlotte Motor Speedway in Concord, North Carolina. Kahne finished in seventh place. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, leads a pack of trucks during the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina. (Photo Credit: Drew Hallowell/Getty Images)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, takes the chequered flag ahead of Erik Jones, driver of the #4 Dollar General Toyota, to win the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina.  (Photo Credit: Photo by Sarah Glenn/NASCAR via Getty Images)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, takes the chequered flag ahead of Erik Jones, driver of the #4 Dollar General Toyota, to win the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina.  (Photo Credit: Photo by Brian Lawdermilk/Getty Images)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, celebrates with a burnout after winning the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina (Photo Credit: Photo by Nick Laham/NASCAR via Getty Images)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, celebrates in victory lane after winning the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina.  (Photo Credit: Photo by Nick Laham/NASCAR via Getty Images)
Kasey Kahne, driver of the #00 Haas Automation Chevrolet, celebrates in victory lane after winning the NASCAR Camping World Truck Series North Carolina Education Lottery 200 at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina.  (Photo Credit: Photo by Nick Laham/NASCAR via Getty Images)
Joey Logano, driver of the #22 AAA Insurance Ford, and Kasey Kahne, driver of the #5 Great Clips Chevrolet, lead the field to start the NASCAR Sprint Cup Series SpongeBob SquarePants 400 at Kansas Speedway on May 9, 2015 in Kansas City, Kansas. (Photo Credit: Jamie Squire/Getty Images)
Kasey Kahne, driver of the #5 Great Clips Chevrolet SS, qualifies for second position Friday, May 8, 2015 for Saturday night`s NASCAR Sprint Cup race at Kansas Speedway in Kansas City, Kansas. Kahne is ninth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS, qualifies for second position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Kahne is sixth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate and Pole winner Jeff Gordon, driver of the #5 Drive To End Hunger Chevrolet SS will join him on the front row Sunday. (Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, wins the Pole position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Gordon is tenth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS will join him on the front row Sunday. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, wins the Pole position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Gordon is tenth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS will join him on the front row Sunday. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, stands on the grid during qualifying for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 2, 2015 in Talladega, Alabama. (Photo Credit: Brian Lawdermilk/Getty Images)
Kasey Kahne, driver of the #5 Great Clips Chevrolet SS, qualifies for eighth position Friday, April 17, 2015 for Sunday`s NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. Kahne is fifth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the # 5 Great Clips Chevrolet SS, qualifies for fourth position Friday, April 10, 2015 for Saturday night`s NASCAR Sprint Cup race at Texas Motor Speedway in Fort Worth, Texas. (Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, finishes in ninth place racing with Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS who finishes in eleventh place Sunday, March 29, 2015 in the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. (Photo by Andrew Coppley/HHP for Chevy Racing)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.