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Q&A: Kasey Kahne

Most drivers spend a portion of race day visiting with sponsors before they are called to “Start your engines”.

But Kasey Kahne is known around NASCAR circles as perhaps the busiest of them all, visiting anywhere from five to eight sponsors each race day and close to 200 for the year.

Some of those visits are simple meet-and-greets, which include a few handshakes, autographs and photos with members of the sponsor party outside his hauler or motorcoach. Others are more formal in front of hundreds of fans, where he'll typically take a microphone and talk about the race and field questions from the crowd.

Kahne, who won the June 21 Toyota/Save Mart 350 at Infineon Raceway, recently sat down with SportsBusiness Journal staff writer Michael Smith in the new Mooresville, N.C., home of Kasey Kahne Racing, where he owns two dirt-track teams.

Q:
What influences shaped the way you approach those sponsor relationships?

Kasey Kahne:
The sponsors are the ones that are spending the money and they know what they need to help their business, so I tell Budweiser if you see something I'm not doing right, talk to me. Our relationship with Budweiser, with Allstate, has grown and they've helped me get to where I'm at with the fans and with racing.

The relationship with Budweiser has been similar to any other sponsor, but there's just a lot more reward that comes from working with Bud. You get so many bonuses because of the brand, as far as football, basketball, baseball, concerts. You can do anything you want, if you want.

A lot of people maybe thought of Kasey Kahne as a certain way, and the great thing is that I haven't had to change who I am at all to be the Bud driver. I'm still that same person. I didn't have to change my clothes or my hair or start drinking beer. I was already that guy, even though I might not have looked that way to certain fans.

Q:
You're sitting in this sparkling new race shop, where you run two World of Outlaw teams and a USAC team. What's the vision for this place?

Kasey Kahne:
My vision has always been to stay involved with short-track racing, stay involved with the type of racing I grew up in. It had to become a business to make it all work, to get the right sponsors and the right people.

As far as a business goes, it hasn't been a good business or a profitable business because there's not a lot of money to be won each night. You're pulling (money) out of your own pocket or looking for partners to help support you. But we've sold some really nice deals on these cars because of where I'm at on the Cup side.

Q:
Dale Earnhardt Jr. is a good friend of yours, but do you think he gets a free pass because of his popularity?

Kasey Kahne:


Tagged as: Kasey Kahne

Related Pictures

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Kasey Kahne [Pic credit: Getty for NASCAR]
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, drives through the garage area during practice for the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 13, 2014 in Joliet, Illinois. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
(Back Row L-R) Jeff Gordon, driver of the #24 Drive to End Hunger Chevrolet, Denny Hamlin, driver of the #11 FedEx Express Toyota, Kyle Busch, driver of the #18 M&M`s Toyota, Carl Edwards, driver of the #99 Kelloggs/Frosted Flakes Ford, Ryan Newman, driver of the #31 Catepillar Chevrolet, Joey Logano, driver of the #22 Shell-Pennzoil Ford, Kurt Busch, driver of the #41 Haas Automation Chevrolet, Matt Kenseth, driver of the #20 Dollar General Toyota, Aric Almirola, driver of the #43 Gwaltney Ford, (Front Row L- R) Brad Keselowski, driver of the #2 Miller Lite Ford, Greg Biffle, driver of the #16 3M Call Before You Dig Ford, AJ Allmendinger, driver of the #47 Bush`s Beans Chevrolet, Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, Dale Earnhardt Jr., driver of the #88 Nationwide Insurance Chevrolet, and Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, pose with the Sprint Cup Trophy after qualifying for the Chase for the Sprint Cup during the NASCAR Sprint Cup Series (Photo Credit: Jared Wickerham/Getty Images)
(Back Row L - R) Jeff Gordon, driver of the #24 Drive to End Hunger Chevrolet, Kyle Busch, driver of the #18 M&M`s Toyota, Carl Edwards, driver of the #99 Kelloggs/Frosted Flakes Ford, Ryan Newman, driver of the #31 Catepillar Chevrolet, Miss Sprint Cup Madison Martin, Miss Sprint Cup Kim Coon, Dale Earnhardt Jr., driver of the #88 Nationwide Insurance Chevrolet, Matt Kenseth, driver of the #20 Dollar General Toyota, Aric Almirola, driver of the #43 Gwaltney Ford, (Front Row L- R) Brad Keselowski, driver of the #2 Miller Lite Ford, Denny Hamlin, driver of the #11 FedEx Express Toyota, Greg Biffle, driver of the #16 3M Call Before You Dig Ford, AJ Allmendinger, driver of the #47 Bush`s Beans Chevrolet, Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, Joey Logano, driver of the #22 Shell-Pennzoil Ford, Kurt Busch, driver of the #41 Haas Automation Chevrolet, and Kevin Harvick, driver of the #4 Budweiser Chevrolet, pose with the Sprint Cup Trophy after qualifying for the Chase  (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, applies the winner`s decal in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Nick Laham/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jonathan Moore/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jamie Squire/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia.  (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, races to win with Kyle Larson, driver of the 42 Target Chevrolet SS beside him finishing in eighth place Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Alan Marler/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his win with a burnout Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, is congratulated by his Hendrik Motor Sports teammates Jeff Gordon, driver of the #24 Panasonic Toughbook Chevrolet SS (left), Jimmie Johnson, driver of the #48 Lowe’s/Kobalt Tools Chevrolet SS (center) and Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS (right) after his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne joins Gordon, Johnson, and Earnhardt Jr. in the Chase. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase.  (Photo by Christa L. Thomas/HHP for Chevy Racing)
Jamie McMurray, driver of the #1 McDonald’s Chevrolet SS, finished eighth and Kasey Kahne, driver of the #5 Great Clips Chevrolet SS, finished 35th Saturday, August 23, 2014 in the Nascar Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Time Warner Cable Chevrolet, leads during the NASCAR Sprint Cup Series Crown Royal Presents The John Wayne Walding 400 at the Brickyard Indianapolis Motor Speedway on July 27, 2014 in Indianapolis, Indiana.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Hellmann`s Chevrolet, takes the chequered flag to win the NASCAR Nationwide Series Subway Firecracker 250 Powered by Coca-Cola at Daytona International Speedway on July 4, 2014 in Daytona Beach, Florida. (Photo Credit: Scott Halleran/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Hellmann`s Chevrolet, takes the chequered flag to win the NASCAR Nationwide Series Subway Firecracker 250 Powered by Coca-Cola at Daytona International Speedway on July 4, 2014 in Daytona Beach, Florida. (Photo Credit: Streeter Lecka/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Hellmann`s Chevrolet, celebrates in Victory Lane with Jared Fogle of Subway after winning the NASCAR Nationwide Series Subway Firecracker 250 Powered by Coca-Cola at Daytona International Speedway on July 4, 2014 in Daytona Beach, Florida.  (Photo Credit: Chris Graythen/NASCAR via Getty Images)

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