Hall of Fame Racing has announced that Academy Sports + Outdoors, a leader in the sports and outdoor industry, will sponsor Bobby Labonte's #96 Ford Fusion for five races in the 2009 NASCAR Sprint Cup.

The Food City 500 at Bristol Motor Speedway will mark the first race for Academy Sports + Outdoors as primary sponsor, and will then support the 2000 champion for events at Darlington, Daytona, Atlanta and Talladega.

"I'm thrilled to have Academy Sports + Outdoors on the car this year," he said. "Being a Texas native I'm looking forward to working with a Houston-based company that is a leader in sports and outdoor equipment. I consider myself an outdoorsman so I'm excited to represent Academy this year."

Rodney Faldyn, president of Academy Sports + Outdoors, was also pleased with the deal.

"Our continued partnership with Yates Racing makes sense for Academy Sports + Outdoors and we welcome Hall of Fame to the relationship," he said. "Many of Academy's loyal customers are huge NASCAR fans and our sponsorship is a way of supporting the sport they love. We look forward to another successful year with Yates Racing and with Bobby Labonte."