Heluva Good! and Autism Speaks have teamed up to sponsor the NASCAR Sprint Cup race at Dover International Speedway later this month in a bid to raise awareness of the condition.
The race, which will now be known as the Autism Speaks 400 presented by Heluva Good! Sour Cream Dips & Cheese' will see the partners work together over the course of the weekend to raise awareness of autism.
"Autism Speaks is honoured to be joining forces again this year with Dover International Speedway for the Autism Speaks 400," said executive vice-president Peter Bell, "With one in 150 children being diagnosed with autism, it is essential to get our message of awareness, compassion and hope out to the NASCAR community, which includes many individuals and families affected by autism."
Chris Ross, vice president of marketing for Heluva Good! echoed the sentiment.
"Heluva Good! is proud to be the presenting sponsor of the Autism Speaks 400, and we are pleased to have the opportunity to help generate awareness for this important cause," he noted.