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Lowe's deal with Charlotte to end?


The racetrack formerly known as Charlotte Motor Speedway may revert to its old name unless the speedway and Lowe's Companies Inc arrive at an eleventh-hour decision to extend their eleven-year association.

According to a story in the forthcoming edition of SportsBusiness Journal, Lowe's has paid $35m over ten years to rebrand Charlotte Motor Speedway as Lowe's Motor Speedway, and extended the deal with Speedway Motorsports Inc for one year in 2009, but has decided not to return in 2010. But is the decision final?

SBJ writer Michael Smith quoted speedway president and general manager Marcus Smith as saying that 'both companies have benefitted as strategic partners for eleven years and we are finishing a one-year extension'.

"Currently, we're still working on and discussing the components of another extension to continue our relationship," he continued, "Those components have not been finalised, but the process is moving along and we are confident to have this completed in the near future."

Three-time Cup champion Jimmie Johnson, who drives the #48 Hendrick Motorsports Chevrolet sponsored by the home improvement retailer, says the speedway deal won't affect his race team.

"I just heard about it myself," he said Friday at Pocono Raceway, "I'm not in the loop on what Lowe's does and what they choose to do in marketing and advertising, so my focus is really on the car. It's unfortunate that they're not going back, but I guess it is what it is. We still have two years left on our contract we have with them. Everything has been going great."

By Reid Spencer / Sporting News NASCAR Wire Service


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Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, races to a fourth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
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Jimmie Johnson, driver of the #48 Lowe’s/Superman Chevrolet SS, celebrates his 77th career win with a victory lap and checkered flag, Sunday, March 20, 2016 in the NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California.  (Photo by Garry Eller for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s/Superman Chevrolet SS, celebrates his 77th career victory Sunday, March 20, 2016 in the NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California.  (Photo by Gregg Ellman for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s/Superman Chevrolet SS, celebrates his 77th career victory with a wave of the chequered flag Sunday, March 20, 2016 in the NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. (Photo by Garry Eller for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s/Superman Chevrolet SS, celebrates his 77th career victory, Sunday, March 20, 2016 in the NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. (Photo by Harold Hinson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s/Superman Chevrolet SS, celebrates his 77th career victory, Sunday, March 20, 2016 in the NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. (Photo by Harold Hinson for Chevy Racing)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, pits during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Jeff Zelevansky/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, leads a pack of cars during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Robert Laberge/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s / Superman Chevrolet, pits during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Jeff Zelevansky/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s / Superman Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Jeff Gross/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s / Superman Chevrolet, celebrates after taking the chequered flag during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Brian Lawdermilk/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s / Superman Chevrolet, celebrates in victory lane after winning the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 20, 2016 in Fontana, California. (Photo Credit: Photo by Jonathan Moore/Getty Images)
Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet SS SS, qualifies for second position Friday, March 18, 2016 for Sunday`s NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. Harvick will be joined on the front row by pole setter Austin Dillon, driver of the #3 American Ethanol Chevrolet SS. (Photo by Harold Hinson for Chevy Racing)
Austin Dillon, driver of the #3 American Ethanol Chevrolet SS, captures the pole position Friday, March 18, 2016 for a front row start in Sunday`s NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. Dillon will be joined on the front row with Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet SS who qualified second. (Photo by Harold Hinson for Chevy Racing)
Austin Dillon, driver of the #3 American Ethanol Chevrolet SS, with team owner and grandfather Richard Childress after capturing the pole position Friday, March 18, 2016 for a front row start in Sunday`s NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. Dillon will be joined on the front row with Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet SS who qualified second. (Photo by Harold Hinson for Chevy Racing)
Austin Dillon, driver of the #3 American Ethanol Chevrolet SS, captures the pole position Friday, March 18, 2016 for a front row start in Sunday`s NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, California. Dillon will be joined on the front row with Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet SS who qualified second. (Photo by Harold Hinson for Chevy Racing)

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