NASCAR »

iRacing.com to expand reach

NASCAR to title sponsor TV show to push its online racing simulator iRacing.com
NASCAR's officially sanctioned online racing simulator, iRacing.com, has signed a one-year deal to be the presenting sponsor of the syndicated TV show, '3 Wide Life'.

The 30-minute show targeted to the hard-core racing fan reaches 65 million households and is broadcast over-the-air and on cable, including on regional networks FS Midwest, SportSouth, MASN, Sun Sports, SportsTime Ohio and others. It recently completed its third season and another 26 episodes are planned for season four next year.

iRacing.com will be integrated into about a third of the shows, said Ryan Kurek, CEO of LVRG, the agency that developed and owns '3 Wide Life'. In 2010, it will be called '3 Wide Life powered by iRacing.com'.

“The show's fan base aligns well with our target audience,” said Tony Gardner, president of iRacing.com. “Being in the title allows us to brand iRacing and get our message across. We'll have commercials and some input into certain segments of the show.”

Financial terms were not available, but sources valued the one-year presenting sponsorship at between $300,000 and $400,000. Other seasonlong integrated spots are selling for $75,000.

Bedford, Mass.-based iRacing.com, created by gaming veteran Dave Kaemmer and backed financially by Boston Red Sox principal owner and Roush Fenway Racing co-owner John Henry, earlier this year agreed to a licensing deal with NASCAR to be the sanctioning body's home for online simulation racing. A similar programme has been established with the Indy Racing League.

iRacing.com, which began its online simulation service in 2008 and now has 15,000 members, is creating a virtual racing series for both of those sanctioning bodies and will begin running races for them next year.

by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal


Tagged as: iRacing.com

Related Pictures

Click on relevant pic to enlarge
immie Johnson (No. 48), Jeff Gordon (No. 24), Juan Pablo Montoya (No. 42) and Mark Martin (No. 5) lead the field late in Sunday’s NASCAR Sprint Cup Series Pepsi 500 at Auto Club Speedway in Fontana, Calif. Johnson went on to win the race, his second victory in the Chase, and replace Martin as the Chase leader. (Rusty Jarrett/Getty Images for NASCAR)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates with a burnout after winning the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Chris Trotman/Getty Images for NASCAR)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, and Ryan Newman, driver of the #31 Caterpillar Chevrolet, lead a pack of cars during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Patrick Smith/Getty Images)
Denny Hamlin, driver of the #11 FedEx Express Toyota, practices for the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 14, 2014 in Homestead, Florida.  (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, passes Denny Hamlin, driver of the #11 FedEx Express Toyota, to take the lead and win the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Patrick Smith/Getty Images)
Joey Logano, driver of the #22 Shell-Pennzoil Ford, pits during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Jerry Markland/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, and team owner Tony Stewart celebrate winning in Victory Lane after the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Todd Warshaw/Getty Images for NASCAR)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates with his wife DeLana and son Keelan in victory lane after winning during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Patrick Smith/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates with the trophy in Victory Lane after winning the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Sean Gardner/Getty Images)
Marcos Ambrose, driver of the #9 Stanley Ford, poses with his team before his last race, the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Jerry Markland/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Christa L Thomas/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Garry Eller/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, leads Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Sean Gardner/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Ford EcoBoost 400 and the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Chris Graythen/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates in victory lane after winning the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Chris Graythen/Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.