NASCAR »

iRacing.com to expand reach

NASCAR to title sponsor TV show to push its online racing simulator iRacing.com
NASCAR's officially sanctioned online racing simulator, iRacing.com, has signed a one-year deal to be the presenting sponsor of the syndicated TV show, '3 Wide Life'.

The 30-minute show targeted to the hard-core racing fan reaches 65 million households and is broadcast over-the-air and on cable, including on regional networks FS Midwest, SportSouth, MASN, Sun Sports, SportsTime Ohio and others. It recently completed its third season and another 26 episodes are planned for season four next year.

iRacing.com will be integrated into about a third of the shows, said Ryan Kurek, CEO of LVRG, the agency that developed and owns '3 Wide Life'. In 2010, it will be called '3 Wide Life powered by iRacing.com'.

“The show's fan base aligns well with our target audience,” said Tony Gardner, president of iRacing.com. “Being in the title allows us to brand iRacing and get our message across. We'll have commercials and some input into certain segments of the show.”

Financial terms were not available, but sources valued the one-year presenting sponsorship at between $300,000 and $400,000. Other seasonlong integrated spots are selling for $75,000.

Bedford, Mass.-based iRacing.com, created by gaming veteran Dave Kaemmer and backed financially by Boston Red Sox principal owner and Roush Fenway Racing co-owner John Henry, earlier this year agreed to a licensing deal with NASCAR to be the sanctioning body's home for online simulation racing. A similar programme has been established with the Indy Racing League.

iRacing.com, which began its online simulation service in 2008 and now has 15,000 members, is creating a virtual racing series for both of those sanctioning bodies and will begin running races for them next year.

by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal


Tagged as: iRacing.com

Related Pictures

Click on relevant pic to enlarge
immie Johnson (No. 48), Jeff Gordon (No. 24), Juan Pablo Montoya (No. 42) and Mark Martin (No. 5) lead the field late in Sunday’s NASCAR Sprint Cup Series Pepsi 500 at Auto Club Speedway in Fontana, Calif. Johnson went on to win the race, his second victory in the Chase, and replace Martin as the Chase leader. (Rusty Jarrett/Getty Images for NASCAR)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, celebrates in victory lane after winning during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, takes the chequered flag to win the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, talks with the media following the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Mike Ehrmann/NASCAR via Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finished in 5th position and Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS finished in 12th position Sunday, October 19, 2014 in the final Contender 12 NASCAR Sprint Cup race at Talladega Superspeedway in Talladega, Alabama. Newman, who was in the Chase, advances to the Eliminator 8 phase of the Chase which begins next week at Martinsville Speedway in Ridgeway, Virginia. Kahne, who was also in the Chase, did not advance. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS finished in 26th position and Austin Dillon, driver of the #3 Dow Chevrolet SS finished in 13th position Sunday, October 19, 2014 in the final Contender 12 NASCAR Sprint Cup race at Talladega Superspeedway in Talladega, Alabama. Gordon, who was in the Chase, advances to the Eliminator 8 phase of the Chase which begins next week at Martinsville Speedway in Ridgeway, Virginia. (Photo by Alan Marler/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS finished in 9th position Sunday, October 19, 2014 in the final Contender 12 NASCAR Sprint Cup race at Talladega Superspeedway in Talladega, Alabama. Harvick, who was in the Chase, advances to the Eliminator 8 phase of the Chase which begins next week at Martinsville Speedway in Ridgeway, Virginia. (Photo by Harold Hinson/HHP for Chevy Racing)
Aric Almirola, driver of the #43 Smithfield Ford, and Kyle Busch, driver of the #18 M&M`s Halloween Toyota, are involved in an on track incident during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, and Jamie McMurray, driver of the #1 Cessna Chevrolet, spin out into the grass during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)
The crew of Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, celebrates after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Crew members work on the Kyle Busch, driver of the #18 M&M`s Halloween Toyota, in the garage area during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, leads the field near the end of the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama.  (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, races Ryan Newman, driver of the #31 Caterpillar Chevrolet, during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, celebrates with an American flag after winning during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, celebrates with a burnout after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama.  (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, and Dale Earnhardt Jr., driver of the #88 Diet Mountain Dew Chevrolet, lead a pack of cars during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Terry Labonte. (Photo Credit: John Harrelson/Getty Images for NASCAR)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.