NASCAR »

iRacing.com to expand reach

NASCAR to title sponsor TV show to push its online racing simulator iRacing.com
NASCAR's officially sanctioned online racing simulator, iRacing.com, has signed a one-year deal to be the presenting sponsor of the syndicated TV show, '3 Wide Life'.

The 30-minute show targeted to the hard-core racing fan reaches 65 million households and is broadcast over-the-air and on cable, including on regional networks FS Midwest, SportSouth, MASN, Sun Sports, SportsTime Ohio and others. It recently completed its third season and another 26 episodes are planned for season four next year.

iRacing.com will be integrated into about a third of the shows, said Ryan Kurek, CEO of LVRG, the agency that developed and owns '3 Wide Life'. In 2010, it will be called '3 Wide Life powered by iRacing.com'.

“The show's fan base aligns well with our target audience,” said Tony Gardner, president of iRacing.com. “Being in the title allows us to brand iRacing and get our message across. We'll have commercials and some input into certain segments of the show.”

Financial terms were not available, but sources valued the one-year presenting sponsorship at between $300,000 and $400,000. Other seasonlong integrated spots are selling for $75,000.

Bedford, Mass.-based iRacing.com, created by gaming veteran Dave Kaemmer and backed financially by Boston Red Sox principal owner and Roush Fenway Racing co-owner John Henry, earlier this year agreed to a licensing deal with NASCAR to be the sanctioning body's home for online simulation racing. A similar programme has been established with the Indy Racing League.

iRacing.com, which began its online simulation service in 2008 and now has 15,000 members, is creating a virtual racing series for both of those sanctioning bodies and will begin running races for them next year.

by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal


Tagged as: iRacing.com

Related Pictures

Click on relevant pic to enlarge
immie Johnson (No. 48), Jeff Gordon (No. 24), Juan Pablo Montoya (No. 42) and Mark Martin (No. 5) lead the field late in Sunday’s NASCAR Sprint Cup Series Pepsi 500 at Auto Club Speedway in Fontana, Calif. Johnson went on to win the race, his second victory in the Chase, and replace Martin as the Chase leader. (Rusty Jarrett/Getty Images for NASCAR)
Kasey Kahne, driver of the #5 Quicken Loans Chevrolet SS, races to an eighth place finish with Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS who finished in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Chase Elliott, driver of the #24 NAPA Auto Parts Chevrolet SS, stops in his pit on his way to a fifth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. Elliott takes over the #24 car from retired driver Jeff Gordon.  (Photo by Ashley R Dickerson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, races to a fourth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, finishes in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. (Photo by Brian Cleary for Chevy Racing)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Duck Commander 500 as Texas Motor Speedway President Eddie Gossage (L) and John Godwin of Duck Commander (R) look on at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates with a burnout after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, takes the chequered flag to win the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, leads the field to the green flag to start the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Martin Truex Jr., driver of the #78 Bass Pro Shops/TRACKER Boats Toyota, practices for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 7, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Matt Sullivan/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates with the chequered flag after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sarah Crabill/Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, crosses the finish line to win the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.