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Toyota reaffirms commitment to NASCAR racing

Toyota remains committed to NASCAR despite announcement of withdrawal from F1
Don't expect Toyota's recently-announced withdrawal from Formula One racing to signal a pullback from NASCAR racing.

But don't expect it to be a windfall for Toyota's stock-car effort, either.

Toyota Racing Development president Lee White said Saturday at Texas Motor Speedway that the Formula One pullout "should have no effect whatsoever on our NASCAR program, our NASCAR plans and our NASCAR future. We remain completely committed to NASCAR - and NASCAR is completely committed to us."

Asked whether any of the estimated $300-$500 million saved from the F1 budget would accrue to the NASCAR program, White demurred.

"The economy remains very challenging for the automotive industry," he said. "So we don't expect one penny of that reduction in cost would come here to benefit our NASCAR program."

Toyota currently supports eight teams in NASCAR's Sprint Cup Series.

by Reid Spencer/Sporting News


Tagged as: Toyota , Sprint Cup

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Paul Buckland - Unregistered

November 10, 2009 7:32 AM

Never did quite understand why the likes of Toyota got involved in F1 to start with, it has nothing to do with a big car manufacturer's product base, only benefits them in terms of publicity value, and then only when doing well. Even if NASCAR isn't all that much of a natural home for Toyota it is nearer to it's everyday products than F1. When the big manufacturers want to get back into motorsport, it will be in series such as this and world touring cars, perhaps even sports cars, but not as an offical team in any form of Formula racing, or only as a production based engine supplier, if that. The smell of burnt fingers will live long in the memories of board rooms all across the industry.

BoSox

November 10, 2009 8:43 AM

I agree, but I hope that it will be in touring and GT cars instead of stock cars. If NASCAR can advance their cars from overhead valve to overhead cam, showcase more advanced transmissions than a 4-speed manual, introduce rack and pinion steering, and introduce fuel injection it could be a series that attracts more manufacturers to showcase current and future technologies. That way it will have publicity and development value.



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