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Showtime’s 'Inside NASCAR' will be readily available

Inside NASCAR to be made available on both the internet and mobile phone
Showtime's new weekly 'Inside NASCAR' show will be available via the Internet and mobile phone, which required clearance from NASCAR's rights holders in that space.

NASCAR Media Group, which manages those multimedia rights, had to clear the broadcast of 'Inside NASCAR' with its TV, web and mobile partners before giving final approval for the new show, which will run for 38 weeks a year on the premium channel.

“It's the first time that all of our rights holders were in total alignment on an idea,” said Jay Abraham, the group's COO. “They saw the value of this concept for the sport, and they worked with us to navigate what's a pretty complicated rights landscape in a short period of time to get this done.”

NASCAR's TV broadcast rights are with Fox, Turner Sports and ESPN, while its web rights are with Turner and the mobile rights are with Turner and Sprint. All of those deals run through 2014.

Turner originally owned all of the mobile rights but has subleased much of them to Sprint, the top series title sponsor.

'Inside NASCAR' will debut Feb. 10 on Showtime, and it also will be available on Showtime On Demand and Showtime's website, sho.com. Plans for the show's mobile distribution are being formalised, but Abraham said the show will be available in its entirety on mobile handsets.

by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal


Tagged as: Showtime , Inside NASCAR

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Inside NASCAR logo [Pic credit: NASCAR]
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Kevin Harvick, driver of the #4 Budweiser Chevrolet, and team owner Tony Stewart celebrate winning in Victory Lane after the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Todd Warshaw/Getty Images for NASCAR)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates with his wife DeLana and son Keelan in victory lane after winning during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Patrick Smith/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet, celebrates with the trophy in Victory Lane after winning the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Sean Gardner/Getty Images)
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Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Christa L Thomas/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Garry Eller/HHP for Chevy Racing)
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