Showtime's new weekly 'Inside NASCAR' show will be available via the Internet and mobile phone, which required clearance from NASCAR's rights holders in that space.
NASCAR Media Group, which manages those multimedia rights, had to clear the broadcast of 'Inside NASCAR' with its TV, web and mobile partners before giving final approval for the new show, which will run for 38 weeks a year on the premium channel.
“It's the first time that all of our rights holders were in total alignment on an idea,” said Jay Abraham, the group's COO. “They saw the value of this concept for the sport, and they worked with us to navigate what's a pretty complicated rights landscape in a short period of time to get this done.”
NASCAR's TV broadcast rights are with Fox, Turner Sports and ESPN, while its web rights are with Turner and the mobile rights are with Turner and Sprint. All of those deals run through 2014.
Turner originally owned all of the mobile rights but has subleased much of them to Sprint, the top series title sponsor.
'Inside NASCAR' will debut Feb. 10 on Showtime, and it also will be available on Showtime On Demand and Showtime's website, sho.com. Plans for the show's mobile distribution are being formalised, but Abraham said the show will be available in its entirety on mobile handsets.
by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal