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Showtime’s 'Inside NASCAR' will be readily available

Inside NASCAR to be made available on both the internet and mobile phone
Showtime's new weekly 'Inside NASCAR' show will be available via the Internet and mobile phone, which required clearance from NASCAR's rights holders in that space.

NASCAR Media Group, which manages those multimedia rights, had to clear the broadcast of 'Inside NASCAR' with its TV, web and mobile partners before giving final approval for the new show, which will run for 38 weeks a year on the premium channel.

“It's the first time that all of our rights holders were in total alignment on an idea,” said Jay Abraham, the group's COO. “They saw the value of this concept for the sport, and they worked with us to navigate what's a pretty complicated rights landscape in a short period of time to get this done.”

NASCAR's TV broadcast rights are with Fox, Turner Sports and ESPN, while its web rights are with Turner and the mobile rights are with Turner and Sprint. All of those deals run through 2014.

Turner originally owned all of the mobile rights but has subleased much of them to Sprint, the top series title sponsor.

'Inside NASCAR' will debut Feb. 10 on Showtime, and it also will be available on Showtime On Demand and Showtime's website, sho.com. Plans for the show's mobile distribution are being formalised, but Abraham said the show will be available in its entirety on mobile handsets.

by Michael Smith
Michael Smith is a reporter with SportsBusiness Journal


Tagged as: Showtime , Inside NASCAR

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Inside NASCAR logo [Pic credit: NASCAR]
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Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on July 6, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Patrick Smith/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on July 6, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Jerry Markland/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on July 6, 2015 in Daytona Beach, Florida (Photo Credit: Photo by Robert Laberge/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, affixes the winner’s decal to his car in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on July 6, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Sarah Crabill/NASCAR via Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on July 6, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Chris Trotman/NASCAR via Getty Images)
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