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Trying times force France to alter approach

A detailed look into the way in which NASCAR chief Brian France has been forced to change his approach during trying times for the sport as a whole
Brian France was pissed. The note he had just opened from a high-ranking motorsports executive was quick and to the point: “Step up, we're waiting for you.”

Perturbed, France immediately called the guy and wanted to know the meaning.

No offence, the voice on the other end of the line said. The note was meant to be a source of encouragement, not criticism.

“Step up, we're waiting for you.”

Truth is, many of the stakeholders in the sport feel much the same way about NASCAR's chief executive.

It's not that they think France can't do the job; they wonder if he wants to do the job. They wonder why France didn't adjust his behind-the-scenes approach to leading the sport sooner as NASCAR entered troubled economic waters, including drops in attendance and TV ratings, both of which were falling before the recession hit.

“I know there are some questions about leadership,” said Ray Evernham, a former championship-winning crew chief for driver Jeff Gordon, a former team owner and current ESPN analyst. “I've known Brian a long time, and I know Brian can do it. But Brian's got to stand up and say, 'I'm in charge, we're doing this. We're on the same page, and we're going to get this done.' ”

On a dreary January day at NASCAR's Research and Development Centre north of Charlotte, France bristled at the suggestion he hasn't been a take-charge leader in his six-plus years as CEO.

“If you're going to compare me to somebody else, my father or whoever, I'm not going to be somebody else,” France, 47, said with conviction. “I have to manage in a way that fits my style and approach. Not everybody is going to agree with that.”

It was one of the few times France's businesslike expression changed during a recent conversation about his leadership style and vision for NASCAR's future. Otherwise, his responses were crisp and direct. There was no time for rambling or small talk as he hopped from one meeting to another, talking to NASCAR owners and drivers, crew chiefs and marketers, track presidents and TV executives. There was much work to be done and the start of a new season was just around the corner.

If there's a legitimate gripe that France hasn't led with the determination of his father, Bill Jr., and his grandfather, Big Bill, he's trying his dead-solid best to put it to rest. Brian has been dogged by the commitment question, and maybe he's suffered by comparison to his father, who lived the sport, but he has never been more active than in the months following the end of last season.

France's offseason mission: meet with every track operator, broadcast partner and team by his self-imposed deadline of this week's Daytona 500.

Leadership questions:

Ever since word spread that France was interested in owning an NFL team about five years ago — coupled with his sporadic appearances at the track — questions about France's engagement with the sport spread from the garage to the suites. Those questions were revived when the recession hit the sport, and teams and tracks looked for guidance from NASCAR.



Related Pictures

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NASCAR CEO Brian France [Pic credit: Getty for NASCAR]
Kevin Harvick, driver of the #4 Jimmie John`s/Budweiser Chevrolet, suffers a mechanical issue during practice for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 28, 2015 in Hampton, Georgia.  (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Joey Logano, driver of the #22 Discount Tire Ford, soc during practice for the NASCAR XFINITY Series Hisense 250 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia.  (Photo Credit: Jerry Markland/Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, drives in the garage area during practice for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmie John`s/Budweiser Chevrolet, prepares to drive during practice for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, stands on the grid during qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, signs the Coors Light Pole board after qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, poses with the Pole Award after qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS qualifies in second position Friday, February 27, 2015 for a front row position start in Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jamie McMurray, driver of the #1 McDonald’s Chevrolet SS qualifies in third position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Garry Eller/HHP for Chevy Racing)
Kyle Larson, driver of the #4 Energizer Chevrolet SS qualifies in sixth position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Garry Eller/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS qualifies in seventh position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Alan Marler/HHP for Chevy Racing)
Team XTREME Racing #44 entry - driven in the Daytona 500 by Reed Sorenson (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Gene Stefanyshyn, NASCAR Vice President of Innovation and Racing Development, speaks to members of the media after a testing session at Atlanta Motor Speedway on February 26, 2015 in Hampton, Georgia.  (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, stands in the garage during a testing session at Atlanta Motor Speedway on February 26, 2015 in Hampton, Georgia. (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
Clint Bowyer drives the #15 5-Hour Energy Toyota during a testing session at Atlanta Motor Speedway on February 26, 2015 in Hampton, Georgia.  (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in victory lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Chris Trotman/Getty Images via Getty Images)
Regan Smith, interim driver of the #41 Haas Automation Chevrolet SS finishes in sixteenth place in the Daytona 500 Sunday, February 22, 2015 at Daytona International Speedway in Daytona Beach, Florida. (Photo by HHP/Harold Hinson for Chevy Racing)

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flyonthewall - Unregistered

February 10, 2010 12:09 PM

I've read some posts about how brian was pulled over by highway patrol in s. carolina and was found with some sort of VERY bad drugs and the officer was told to let him GOOOOOOOOOOO now....how could this guy go after jeremy mayfield when you read something like this



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