NASCAR »

Trying times force France to alter approach

A detailed look into the way in which NASCAR chief Brian France has been forced to change his approach during trying times for the sport as a whole
Brian France was pissed. The note he had just opened from a high-ranking motorsports executive was quick and to the point: “Step up, we're waiting for you.”

Perturbed, France immediately called the guy and wanted to know the meaning.

No offence, the voice on the other end of the line said. The note was meant to be a source of encouragement, not criticism.

“Step up, we're waiting for you.”

Truth is, many of the stakeholders in the sport feel much the same way about NASCAR's chief executive.

It's not that they think France can't do the job; they wonder if he wants to do the job. They wonder why France didn't adjust his behind-the-scenes approach to leading the sport sooner as NASCAR entered troubled economic waters, including drops in attendance and TV ratings, both of which were falling before the recession hit.

“I know there are some questions about leadership,” said Ray Evernham, a former championship-winning crew chief for driver Jeff Gordon, a former team owner and current ESPN analyst. “I've known Brian a long time, and I know Brian can do it. But Brian's got to stand up and say, 'I'm in charge, we're doing this. We're on the same page, and we're going to get this done.' ”

On a dreary January day at NASCAR's Research and Development Centre north of Charlotte, France bristled at the suggestion he hasn't been a take-charge leader in his six-plus years as CEO.

“If you're going to compare me to somebody else, my father or whoever, I'm not going to be somebody else,” France, 47, said with conviction. “I have to manage in a way that fits my style and approach. Not everybody is going to agree with that.”

It was one of the few times France's businesslike expression changed during a recent conversation about his leadership style and vision for NASCAR's future. Otherwise, his responses were crisp and direct. There was no time for rambling or small talk as he hopped from one meeting to another, talking to NASCAR owners and drivers, crew chiefs and marketers, track presidents and TV executives. There was much work to be done and the start of a new season was just around the corner.

If there's a legitimate gripe that France hasn't led with the determination of his father, Bill Jr., and his grandfather, Big Bill, he's trying his dead-solid best to put it to rest. Brian has been dogged by the commitment question, and maybe he's suffered by comparison to his father, who lived the sport, but he has never been more active than in the months following the end of last season.

France's offseason mission: meet with every track operator, broadcast partner and team by his self-imposed deadline of this week's Daytona 500.

Leadership questions:

Ever since word spread that France was interested in owning an NFL team about five years ago — coupled with his sporadic appearances at the track — questions about France's engagement with the sport spread from the garage to the suites. Those questions were revived when the recession hit the sport, and teams and tracks looked for guidance from NASCAR.



Related Pictures

Click on relevant pic to enlarge
NASCAR CEO Brian France [Pic credit: Getty for NASCAR]
Austin Dillon, driver of the #3 Bass Pro Shops Chevrolet, catches fire during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Jared C. Tilton/Getty Images)
A large incident occurs on the backstretch during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Drew Hallowell/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, leads the field during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Brian Lawdermilk/Getty Images)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, races to victory Sunday, May 3, 2015 in the NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. With him are Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS who finished second, and Paul Menard, driver of the #27 Quaker State/Menards Chevrolet SS who finished in third place. (Photo by Harold Hinson/HHP for Chevy Racing)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, waves to fans after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Jared C. Tilton/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, picks up the victory flag Sunday, May 3, 2015 after winning the NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. This was Earnhardt, Jr.`s sixth victory at Talladega. (Photo by Andrew Coppley/HHP for Chevy Racing)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, celebrates in victory lane after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama. (Photo Credit: Jerry Markland/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, and his crew chief, Greg Ives, celebrate in victory lane after winning the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 3, 2015 in Talladega, Alabama.  (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, is congratulated by Hendrick Motorsports teammate, Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS Sunday, May 3, 2015 in the NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. This was Earnhardt, Jr.`s sixth victory at Talladega. Johnson finished second behind Earnhardt, Jr. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, celebrates his victory Sunday, May 3, 2015 in the NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. This was Earnhardt, Jr.`s sixth victory at Talladega. (Photo by Harold Hinson/HHP for Chevy Racing)
Ty Dillon, driver of the #3 Bass Pro Shops Chevrolet, and Darrell Wallace Jr., driver of the #6 Sponge Bob Square Pants Ford, wreck during the NASCAR XFINITY Series Winn Dixie 300 at Talladega Superspeedway on May 2, 2015 in Talladega, Alabama.  (Photo Credit: Brian Lawdermilk/Getty Images)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, qualifies for fourth position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Earnhardt, Jr. is eighth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS, qualifies for second position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Kahne is sixth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate and Pole winner Jeff Gordon, driver of the #5 Drive To End Hunger Chevrolet SS will join him on the front row Sunday. (Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, wins the Pole position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Gordon is tenth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS will join him on the front row Sunday. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, wins the Pole position Saturday, May 2, 2015 for Sunday`s NASCAR Sprint Cup race at Talladega Superspeedway in Lincoln, Alabama. Gordon is tenth in the NASCAR Sprint Cup Series (NSCS) standings. Hendrick Motorsports teammate Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet SS will join him on the front row Sunday. (Photo by Harold Hinson/HHP for Chevy Racing)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


flyonthewall - Unregistered

February 10, 2010 12:09 PM

I've read some posts about how brian was pulled over by highway patrol in s. carolina and was found with some sort of VERY bad drugs and the officer was told to let him GOOOOOOOOOOO now....how could this guy go after jeremy mayfield when you read something like this



© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.