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NASCAR Media Group Wins Third Emmy

2 May 2010


NASCAR Media Group, the creative, media, and production services company of NASCAR, has received an Emmy Award for “Inside the Headsets,” a television program which aired following the 25th annual NASCAR Sprint Cup All-Star Race last May.
NASCAR Media Group and its broadcast partner SPEED were presented the award in the “Live Event Turnaround” category at the 31st Annual Sport Emmy Awards on April 26, 2010 at Lincoln Center in New York.
This is the third time in the past four years NASCAR Media Group has won the Emmy Award in the “Live Event Turnaround” category.
“Inside the Headsets,” which aired on SPEED on May 17, 2009, was one of the most ambitious programs capturing the full dimension of a major sporting event. NASCAR Media Group employed an additional 13 shooters to capture supplemental material and used four slow motion cameras. With an eye on crew chiefs, in-car communications and unique camera angles, 184 tapes documented the all-star race. To meet a stringent time constraint of 30 minutes, the race was recorded live-to-tape with ancillary material added overnight. The program aired less than 24 hours following the conclusion of the race.
“ 'Inside the Headsets' embodies the best parts of an action movie and a sporting event,” said Jay Abraham, chief operating officer of NASCAR Media Group and vice president of new media and content for NASCAR. “Every important moment is captured, from the pre-race preparations and fly-over to post-race driver and crew chief interviews, fireworks and Victory Lane champagne showers.”
“All of us at NASCAR are very proud of our award-winning team working hard to produce world-class content from our new state-of-the-art facilities at the NASCAR Plaza in Charlotte,” said Paul Brooks, president of NASCAR Media Group. “We'll continue to make the investments to bring NASCAR fans groundbreaking shows like 'Inside the Headsets.'”
Other NASCAR-related programming was also recognized at television's most prestigious awards ceremony. FOX Sports won for Live Event Audio/Sound for its NASCAR broadcasts and HBO's “24/7 Jimmie Johnson Race To Daytona” was recognized for Outstanding Sports Promotional Announcement – Episodic.

About NASCAR Media Group
NASCAR Media Group is a marketing and entertainment company that creates and produces shoulder programming related to the sport, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company of NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage. NMG leverages The Sight, Sound and Emotion of NASCAR® through TV and film production, home video, licensed consumer products and premiums for the sports' sponsors, tracks, teams and fans.


Projects developed by NASCAR Media Group include award-winning television programs and theatrical releases, such as the acclaimed biopic “DALE”, which aired on Country Music Television (CMT) following a theatrical release in NASCAR race markets; Quest for the NASCAR NEXTEL Cup, an Emmy-Award winning television series offering a fast-paced, up-close HD look at the 12 drivers competing in NASCAR's playoffs; “NASCAR 3D: The IMAX Experience"; and “Talladega Nights: The Ballad of Ricky Bobby.” In partnership with BET, NASCAR Media Group is developing a new program “Changing Lanes,” which will spotlight up-and-coming drivers and those supporting them behind the scenes.


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