Brian France, the sanctioning body's chairman and CEO, said Friday at Daytona that NASCAR was contemplating changes to the Chase for the NASCAR Sprint Cup format that could be "significant."

If that's the case, NASCAR would be well advised to tread lightly in overhauling its 10-race playoff system.

"What we're talking about is enhancing it in a way that will bring out more of the winning moments, the big moments that happen in sports," France said. "And if there's a way we can do that--and there are a couple of ways--we're going to give that a lot of weight."

NASCAR already has floated ideas in conversations with drivers and team owners. Those ideas include expanding the number of drivers who qualify for the Chase; eliminating a portion of the Chase field as the playoffs progress; and instituting a point structure that all but guarantees the identity of the Sprint Cup champion will remain in doubt until the final lap of the season finale.

Why does France believe the Chase may need significant tweaking? First and foremost, TV viewership among 18- to 34-year-old males has eroded by a factor of 29 percent this year, according to Fox Sports CEO David Hill, citing ratings data from the first 12 races of the Cup season.

To change the Chase in hopes of regaining the interest of the short-attention-span generation, however, may be misguided.

The Chase was born, you'll remember in the aftermath of Matt Kenseth's less-than-scintillating 2003 championship, when the driver of the No. 17 Ford out-steadied the rest of the field, won one race and wrapped up the title at Rockingham, a week before the final race at Homestead.

Since then, the Chase already has undergone significant changes. It started in 2004 with 10 drivers, plus any drivers within 400 points of the lead after 26 races (a rule that never came into play).

After Dale Earnhardt Jr. and Jeff Gordon--two of the sports highest-magnitude stars--failed to qualify for the 2005 Chase, and two-time champ Tony Stewart and rising star Carl Edwards failed to make the cut in 2006, the field was expanded to 12 drivers beginning in 2007.

From 2004 to 2006, the so-called regular-season winner started the Chase with a five-point advantage of second place, a 10-point advantage over third, and so forth. Starting in 2007, NASCAR has seeded the Chase according to the number of victories in the first 26 races, with each win worth 10 points added to the 5,000-point base each Chase qualifier receives.

The first Chase produced the sort of big impact moment France hopes to duplicate. Despite losing a wheel as he approached pit road at Homestead, Kurt Busch held off Jimmie Johnson and Gordon to win the first championship under the new format. The issue was in doubt until the final lap, when Greg Biffle held off Johnson to secure the title for Busch by a mere eight points.

Those moments are precious precisely because they occur naturally and occasionally--and not through a contrivance that smacks of the artificial. If you score the Chase like an episode of "Family Feud"--where progressive values are increased to ensure that the winners of the last segment win the day--you're applying a game-show mentality that does the sport a huge injustice.

Johnson, who has won the past four championships, has talked to NASCAR about the Chase.

"The thing I keep questioning them on is making sure that it follows the history of our sport, and a champion is crowned in a way that respects the past and past champions," he said. "Some of the ideas I've heard are absolutely crazy--it's more of a crapshoot than anything."

Carl Edwards also weighed in with some age advice.

"I think whatever it is we do, at the same time we ought to come up with a rule that says we're not going to change the point system but one time every 10 or 15 years, because I think it's hard to look at even what Jimmie has done the last four years. It's hard for anybody to say, 'Hey, how does that compare to the greats like Dale Earnhardt and Richard Petty and Cale Yarborough?'

"When you change things, it has the potential to diminish their value."

In other words, NASCAR doesn't need to cheapen a strong product by injecting artificial excitement into the championship process. Not every World Series or NBA Finals goes to Game 7.

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