NASCAR »

UK TV rights go to Premier Sports

Premier Sports TV has announced that it has acquired exclusive rights to live NASCAR Sprint Cup racing in the UK in 2011.
NASCAR Sprint Cup television coverage is to be provided by Premier Sports TV in 2011, in a deal giving the satellite channel exclusive rights to carry the live events.

"This is really terrific news for viewers In the UK who have been struggling to watch NASCAR racing consistently," said a Premier Sports TV spokesperson. "Our channel is fully committed to NASCAR and its long-term future in the UK.

"Racing fans will get non-stop advert free action from what we believe is the ultimate endurance and skill challenge for drivers and a truly world-class sporting event."

Previously, Sky Sports showed live NASCAR events until the start of 2010, when the rights went to the Open Access network in a last-minute deal. For 2011, Premier Sports TV promised that all 38 weeks of NASCAR competition would be provided to subscribers live and advert-free right from the opening Budweiser Shootout event at the Daytona International Speedway on February 12.

"Fans of stock car racing are some of the most passionate and loyal in the world and we hope they get behind the coverage and support the channel."

Premier Sports TV is a pay subscription channel available to Sky customers only, on Sky Channel 433, and is not available via other providers such as Virgin Media or BT. The company was formed in 2009 by Irish businessman Michael O'Rourke, part-owner of Setanta Sports Channel Ireland Limited, as a way of broadcasting events that had formerly been carried by Setanta's UK counterpart before it went out of business and which were not picked up by Sky Sports, ESPN or other UK sports channels.



Related Pictures

Click on relevant pic to enlarge
Kyle Busch - Joe Gibbs Racing   [pic credit: NASCAR/Getty]
Kyle Busch, driver of the #18 Skittles Toyota, poses with the trophy in Victory Lane with wife Samantha and son Brexton Locke after winning the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Matt Sullivan/Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, places the winner`s decal in Victory Lane after winning the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, celebrates with the chequered flag after winning the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Sarah Crabill/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, celebrates by kissing the bricks after winning the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Robert Laberge/Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, takes the chequered flag to win the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Rainier Ehrhardt/NASCAR via Getty Images)
Kyle Larson, driver of the #42 Target Chevrolet SS, stops in his pit on his way to a ninth place finish Sunday, July 26, 2015 in the NASCAR Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. (Photo by Harold Hinson/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, races to an eighth place finish with third place finisher Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS Sunday, July 26, 2015 in the NASCAR Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. (Photo by Garry Eller/HHP for Chevy Racing)
Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS, finishes in fourth place Sunday, July 26, 2015 in the NASCAR Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. (Photo by Garry Eller/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS, races to a third place finish Sunday, July 26, 2015 in the NASCAR Sprint Cup race at Indianapolis Motor Speedway in Indianapolis, Indiana. (Photo by Garry Eller/HHP for Chevy Racing)
A detailed view of the Brickyard 400 trophy prior to the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana. (Photo Credit: Photo by Rainier Ehrhardt/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, and Joey Logano, driver of the #22 Shell Pennzoil Ford, take the green flag to start the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Rainier Ehrhardt/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, leads a pack of cars during the NASCAR Sprint Cup Series Crown Royal Presents the Jeff Kyle 400 at the Brickyard at Indianapolis Motor Speedway on July 26, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Sarah Crabill/NASCAR via Getty Images)
Kyle Busch, driver of the #54 Monster Energy Toyota, celebrates in Victory Lane after winning the NASCAR XFINITY Series Lilly Diabetes 250 at Indianapolis Motor Speedway on July 25, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Sarah Crabill/NASCAR via Getty Images)
Kyle Busch, driver of the #54 Monster Energy Toyota, crosses the finish line to win the NASCAR XFINITY Series Lilly Diabetes 250 at Indianapolis Motor Speedway on July 25, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Robert Laberge/Getty Images)
Kyle Busch, driver of the #54 Monster Energy Toyota, celebrates with the chequered flag after winning the NASCAR XFINITY Series Lilly Diabetes 250 at Indianapolis Motor Speedway on July 25, 2015 in Indianapolis, Indiana.  (Photo Credit: Photo by Chris Graythen/Getty Images)
Kyle Busch, driver of the #54 Monster Energy Toyota, celebrates with a burnout after winning the NASCAR XFINITY Series Lilly Diabetes 250 at Indianapolis Motor Speedway on July 25, 2015 in Indianapolis, Indiana (Photo Credit: Photo by Robert Laberge/Getty Images)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


andrew noel - Unregistered

February 07, 2011 7:37 PM

Why has nascar gone to a s**t channel you have to pay for. I have loved the racing for the last two years, and now some crappy channel has the rights and will charge you for the chance to watch some great racing. They don't have anything good on that channel so I guess I won't be watching nascar this season.



© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.