NASCAR »

Roush Fenway loses key sponsor

Whisky brand Crown Royal has announced that it is to end its sponsorship of the Roush Fenway Racing #17 driven by Matt Kenseth and reduce their involvement with NASCAR as a whole.
Crown Royal, the Canadian whisky brand owned by global drinks company Diageo, has announced that it is to reduce its sponsorship involvement in NASCAR and is to withdraw altogether from sponsoring the #17 Roush Fenway Racing car currently driven by Matt Kenseth.

However, the company will continue to sponsor the Crown Royal 'Your Name Here' initiative that allows a NASCAR fan from a military service background the opportunity to have their name as the title sponsor of the April NASCAR race at Richmond International Raceway.

"In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources," the company said in a press release. "In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season.

"We have developed strong relationships with the people at both organizations – they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives.

"We look forward to a strong finish to the 2011 season and like the many fans we've gained along the way, we'll never stop rooting for the #17 car on its way to Victory Lane."

Crown Royal has been the main sponsor of Matt Kenseth's car since the start of the 2010 season, providing the funding for 18 of Kenseth's 36 annual Sprint Cup entries. Its parent company Diageo entered NASCAR after the ban on alcohol sponsorship was ended late in 2004, and has been associated with former Roush drivers Kurt Busch and Jamie McMurray.

Losing Crown Royal is a huge blow to the team, as Roush Fenway president Steve Newmark conceded in a company statement following the announcement. "We are obviously disappointed with the news ... They have been a first-class partner all the way around.

"It's unfortunate that they will not be able to continue to be a part of our organisation," he said, before going on to add that the search for a replacement sponsor was already underway. "The #17 is an attractive, championship-winning program with a storied history and Matt Kenseth an elite driver. We have already opened the door for discussions and are currently in the process of speaking with companies interested in taking over the program for next season and beyond."

The company had already lined up clothing brand Affliction as sponsors for two of the non-Crown Royal events coming up - Saturday's Coke Zero 400 at Daytona and the mid-July Lenox Industrial Tools 301 race at Loudon, New Hampshire.




Related Pictures

Click on relevant pic to enlarge
Matt Kenseth, a mid-week replacement for Trevor Bayne, celebrates his Top Gear 300 victory at Charlotte Motor Speedway. [Picture credit: Geoff Burke/Getty Images for NASCAR]
Matt Kenseth and team owner Jack Roush at Texas in May. [Photo credit: Jason Smith/Getty Images for Texas Motor Speedway]
Aric Almirola, driver of the #43 Smithfield Ford, and Kyle Busch, driver of the #18 M&M`s Halloween Toyota, are involved in an on track incident during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Kenseth at Watkins Glen. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Brian Vickers, driver of the #55 Aaron`s Dream Machine Toyota, poses after winning the Coors Light Pole Award for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 18, 2014 in Talladega, Alabama. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Clint Bowyer, driver of the #15 Pink Lemonade 5Hr Energy benefiting LBBC Toyota, stands in the garage area during practice for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 17, 2014 in Talladega, Alabama. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, and Matt Kenseth, driver of the #20 GameStop Toyota, lead the field to the green flag for the running of the NASCAR Nationwide Series Drive For The Cure 300 presented by Blue Cross Blue Shield of North Carolina at Charlotte Motor Speedway on October 10, 2014 in Charlotte, North Carolina.  (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Jeff Green, driver of the #91 SupportMilitary.org Toyota, Matt Dibenedetto, driver of the #40 Curtis Key Plumbing Chevrolet, Joey Gase, driver of the #52 Chevrolet, and Kevin Swindell, driver of the #93 JGL Racing Dodge, are involved in an on-track incident during the NASCAR Nationwide Series Drive For The Cure 300 presented by Blue Cross Blue Shield of North Carolina at Charlotte Motor Speedway on October 10, 2014 in Charlotte, North Carolina. (Photo Credit: Jerry Markland/Getty Images for NASCAR)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, races Carl Edwards, driver of the #99 Fastenal Ford, during the NASCAR Sprint Cup Series Hollywood Casino 400 at Kansas Speedway on October 5, 2014 in Kansas City, Kansas.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Wurth Ford, races Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, during the NASCAR Sprint Cup Series AAA 400 at Dover International Speedway on September 28, 2014 in Dover, Delaware.  (Photo Credit: Matt Sullivan/Getty Images)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, leads Kyle Larson, driver of the #42 Target Chevrolet, during the NASCAR Sprint Cup Series AAA 400 at Dover International Speedway on September 28, 2014 in Dover, Delaware.  (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
David Ragan, driver of the #34 Taco Bell Ford, and Denny Hamlin, driver of the #11 FedEx Ground Toyota, are seen on the track after crashing during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Miller Lite Ford, loses control of the car after making contact with Matt Kenseth, driver of the #20 Dollar General Toyota, during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Will Schneekloth/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Aflac Ford, practices for the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 19, 2014 in Loudon, New Hampshire. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Miller Lite Ford, puts the winner`s sticker on his car in victory lane after winning the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Splash-FVP/Menards Toyota, leads a pack of trucks during the NASCAR Camping World Truck Series Lucas Oil 225 at Chicagoland Speedway on September 13 2014 in Joliet, Illinois. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Kevin Harvick, driver of the #5 Jimmy John`s Chevrolet, celebrates with a burnout after winning the NASCAR Nationwide Series Jimmy John`s Freaky Fast 300 at Chicagoland Speedway on September 13, 2014 in Joliet, Illinois. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
(Back Row L-R) Jeff Gordon, driver of the #24 Drive to End Hunger Chevrolet, Denny Hamlin, driver of the #11 FedEx Express Toyota, Kyle Busch, driver of the #18 M&M`s Toyota, Carl Edwards, driver of the #99 Kelloggs/Frosted Flakes Ford, Ryan Newman, driver of the #31 Catepillar Chevrolet, Joey Logano, driver of the #22 Shell-Pennzoil Ford, Kurt Busch, driver of the #41 Haas Automation Chevrolet, Matt Kenseth, driver of the #20 Dollar General Toyota, Aric Almirola, driver of the #43 Gwaltney Ford, (Front Row L- R) Brad Keselowski, driver of the #2 Miller Lite Ford, Greg Biffle, driver of the #16 3M Call Before You Dig Ford, AJ Allmendinger, driver of the #47 Bush`s Beans Chevrolet, Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, Dale Earnhardt Jr., driver of the #88 Nationwide Insurance Chevrolet, and Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, pose with the Sprint Cup Trophy after qualifying for the Chase for the Sprint Cup during the NASCAR Sprint Cup Series (Photo Credit: Jared Wickerham/Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.