NASCAR »

Roush Fenway loses key sponsor

Roush Fenway recently managed to sign a three-year renewal of 3M's sponsorship of the #16 car of Greg Biffle in April. 3M have been involved with Roush Fenway Racing in NASCAR since 2005, originally with their 'Post-It' brand, and hit victory lane with the team for the first time just five weeks into their association. However, the most recent renewal was said to be for fewer races per season from 2012, reducing 3M's overall investment into Roush Fenway - although exact terms of the contract are inevitably commercially confidential.

The team also has to worry about renewing the backing of another major backer, the international shipping company UPS that is the primary sponsor of the team's #6 driven by David Ragan, which is also set to expire at the end of the current season.

And the team also have to negotiate with medical insurer Aflac who are the main sponsors of Carl Edwards' #99 car. Despite being the championship leader, the sponsorship backing for Edwards has been thought to be particularly soft and at risk in the current depressed economy, and has led to rumours that Edwards might be drawn to sign for Joe Gibbs Racing to drive the #20 car, which comes with one of NASCAR's most secure sponsorship backing arrangements with The Home Depot.

The Home Depot is particularly keen to have a car that can compete with that of their arch business rivals Lowe's, which sponsors the #48 car of Jimmie Johnson that has won the Cup championship for the last five consecutive years: bringing in the championship leader (and current favourite for the 2011 championship) Carl Edwards to race the #20 at JGR under their brand would be a particularly effective way for The Home Depot to achieve this.

With the clock ticking to re-sign UPS, find the money to retain Carl Edwards and now to replace Crown Royal, the business and financial pressure is definitely on Roush Fenway.

As well as the sponsorship of the #17 car, Diageo also has a sponsorship deal with NASCAR itself and the company confirmed that this too is to end after the current season. However they were keen to stress the continuation of the popular 'Your Name Here' program.

Crown Royal said that this had "provided NASCAR fans with an experience that is unrivalled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country," adding: "We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love."

However, it's not certain whether the 'Your Name Here' event will continue to be held at Richmond International Raceway or whether it will switch to a different venue or calendar slot.

This year's winner of the 'Your Name Here' program was United States Marine Corps Staff Sergeant Matthew Hansen and also his twin brother Daniel who had been killed in action two years previously. At the end of the evening, the 'Your Name Here' race this year therefore awarded the Crown Royal Presents the Matthew & Daniel Hansen 400 trophy.




Related Pictures

Click on relevant pic to enlarge
Matt Kenseth, a mid-week replacement for Trevor Bayne, celebrates his Top Gear 300 victory at Charlotte Motor Speedway. [Picture credit: Geoff Burke/Getty Images for NASCAR]
Matt Kenseth and team owner Jack Roush at Texas in May. [Photo credit: Jason Smith/Getty Images for Texas Motor Speedway]
Matt Crafton, driver of the #88 Fisher Nuts/Menards Toyota, celebrates in victory lane after winning the NASCAR Camping World Truck Series Hyundai Construction Equipment 200 on February 28, 2015 in Hampton, Georgia. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Fisher Nuts/Menards Toyota, celebrates in victory lane after winning the NASCAR Camping World Truck Series Hyundai Construction Equipment 200 on February 28, 2015 in Hampton, Georgia. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Fisher Nuts/Menards Toyota, celebrates with a burnout after winning the NASCAR Camping World Truck Series Hyundai Construction Equipment 200 on February 28, 2015 in Hampton, Georgia.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Fisher Nuts/Menards Toyota, takes the chequered flag to win the NASCAR Camping World Truck Series Hyundai Construction Equipment 200 on February 28, 2015 in Hampton, Georgia.  (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, drives in the garage area during practice for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, stands on the grid during qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, stands in the garage during a testing session at Atlanta Motor Speedway on February 26, 2015 in Hampton, Georgia. (Photo Credit: Kevin C. Cox/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, and Matt Kenseth, driver of the #20 Dollar General Toyota, lead the field to the green flag for the running of the NASCAR Sprint Cup Series Budweiser Duel 1 at Daytona International Speedway on February 19, 2015 in Daytona Beach, Florida. (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, captures the Daytona 500 pole for the second time in his career Sunday, February 15, 2015 after posting the fastest qualifying time for next Sunday`s NASCAR Sprint Cup race in Daytona Beach, Florida. Gordon, who has said this is his last full season of racing, has won the Daytona 500 three times. Hendrick Motorsports teammate Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, qualifies second and will also start from the front row. (Photo by HHP/David Tulis for Chevy Racing)
Cole Whitt, driver of the #35 Speed Stick Ford, drives on the grass as cars crowd pit road at the start of qualifying for the 57th Annual Daytona 500 at Daytona International Speedway on February 15, 2015 in Daytona Beach, Florida. (Photo Credit: Matt Sullivan/Getty Images)
Reed Sorenson, driver of the #44 Golden Coral Chevrolet, and Clint Bowyer, driver of the #15 5-hour ENERGY Toyota, Bobby Labonte, driver of the #32 C&J Energy Services Ford, and JJ Yeley, driver of the #23 MAXIM Fantasy App/Dr. Pepper Toyota, are involved in an on track incident during qualifying for the 57th Annual Daytona 500 at Daytona International Speedway on February 15, 2015 in Daytona Beach, Florida. (Photo Credit: Matt Sullivan/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, during qualifying for the 57th Annual Daytona 500 at Daytona International Speedway on February 15, 2015 in Daytona Beach, Florida. (Photo Credit: Matt Sullivan/Getty Images)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, during qualifying for the 57th Annual Daytona 500 at Daytona International Speedway on February 15, 2015 in Daytona Beach, Florida. (Photo Credit: Matt Sullivan/Getty Images)
Ricky Stenhouse Jr., driver of the #17 Fastenal Ford, and Austin Dillon, driver of the #3 DOW Chevrolet, spin out in an on track incident during the 3rd Annual Sprint Unlimited at Daytona at Daytona International Speedway on February 14, 2015 in Daytona Beach, Florida. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, takes the chequered flag to win the 3rd Annual Sprint Unlimited at Daytona at Daytona International Speedway on February 14, 2015 in Daytona Beach, Florida.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, celebrates in victory lane after winning the 3rd Annual Sprint Unlimited at Daytona at Daytona International Speedway on February 14, 2015 in Daytona Beach, Florida. (Photo Credit: Jerry Markland/Getty Images for NASCAR)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.