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Roush Fenway loses key sponsor

Roush Fenway recently managed to sign a three-year renewal of 3M's sponsorship of the #16 car of Greg Biffle in April. 3M have been involved with Roush Fenway Racing in NASCAR since 2005, originally with their 'Post-It' brand, and hit victory lane with the team for the first time just five weeks into their association. However, the most recent renewal was said to be for fewer races per season from 2012, reducing 3M's overall investment into Roush Fenway - although exact terms of the contract are inevitably commercially confidential.

The team also has to worry about renewing the backing of another major backer, the international shipping company UPS that is the primary sponsor of the team's #6 driven by David Ragan, which is also set to expire at the end of the current season.

And the team also have to negotiate with medical insurer Aflac who are the main sponsors of Carl Edwards' #99 car. Despite being the championship leader, the sponsorship backing for Edwards has been thought to be particularly soft and at risk in the current depressed economy, and has led to rumours that Edwards might be drawn to sign for Joe Gibbs Racing to drive the #20 car, which comes with one of NASCAR's most secure sponsorship backing arrangements with The Home Depot.

The Home Depot is particularly keen to have a car that can compete with that of their arch business rivals Lowe's, which sponsors the #48 car of Jimmie Johnson that has won the Cup championship for the last five consecutive years: bringing in the championship leader (and current favourite for the 2011 championship) Carl Edwards to race the #20 at JGR under their brand would be a particularly effective way for The Home Depot to achieve this.

With the clock ticking to re-sign UPS, find the money to retain Carl Edwards and now to replace Crown Royal, the business and financial pressure is definitely on Roush Fenway.

As well as the sponsorship of the #17 car, Diageo also has a sponsorship deal with NASCAR itself and the company confirmed that this too is to end after the current season. However they were keen to stress the continuation of the popular 'Your Name Here' program.

Crown Royal said that this had "provided NASCAR fans with an experience that is unrivalled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country," adding: "We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love."

However, it's not certain whether the 'Your Name Here' event will continue to be held at Richmond International Raceway or whether it will switch to a different venue or calendar slot.

This year's winner of the 'Your Name Here' program was United States Marine Corps Staff Sergeant Matthew Hansen and also his twin brother Daniel who had been killed in action two years previously. At the end of the evening, the 'Your Name Here' race this year therefore awarded the Crown Royal Presents the Matthew & Daniel Hansen 400 trophy.




Related Pictures

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Aric Almirola, driver of the #43 Richard Petty Motorsports Ford, and Ricky Stenhouse Jr. in the #17 Roush Fenway Racing Ford tangle during the NASCAR Sprint Cup Series Bojangles` Southern 500 at Darlington Raceway on April 12, 2014 in Darlington, South Carolina. (Photo Credit: NASCAR Via Getty Images)
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Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, poses in Victory Lane with the trophy after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, celebrates with a burnout after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia. (Photo Credit: Jeff Curry/Getty Images)
Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, celebrates in victory lane after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia. (Photo Credit: Rainier Ehrhardt/Getty Images)
Matt Crafton ready for racing at Daytona International Speedway on 14 January 2014. (Photo Credit: Jerry Markland/Getty Images)
Matt Crafton in action at Daytona International Speedway on 14 January 2014. (Photo Credit: Getty Images for NASCAR)
Matt Kenseth, driver of the #20 Dollar General Toyota, and Brad Keselowski, driver of the #2 Wurth Ford, lead the field to turn one during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 23, 2014 in Fontana, California. (Photo Credit: Kevork Djansezian/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, and Brad Keselowski, driver of the #2 Wurth Ford, take the green flag to start the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 23, 2014 in Fontana, California. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
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Elliott Sadler, driver of the #11 GameStop-Turtle Beach Toyota, and Matt Kenseth, driver of the #20 GameStop Toyota, lead the field into turn one during the NASCAR Nationwide Series TREATMYCLOT.COM 300 at Auto Club Speedway on March 22, 2014 in Fontana, California. (Photo Credit: NASCAR Via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, celebrates setting the pole position in qualifying for the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 21, 2014 in Fontana, California. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, celebrates setting the pole position in qualifying for the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 21, 2014 in Fontana, California. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 Dollar General Toyota, talks with crew chief Jason Ratcliff (right) and his crew after qualifying on the pole for the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 21, 2014 in Fontana, California. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Kyle Larson, driver of the #42 Target Chevrolet SS finished 10th Sunday, March 16, 2014 in the NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. Larson is 22nd in the NASCAR Sprint Cup Series (NSCS) standings. (Photo Credit: HHP/Christa L. Thomas for Chevrolet)
Carl Edwards, driver of the #99 Kellogg`s/Frosted Flakes Ford, takes the chequered flag as he crosses the finish line under caution to win the NASCAR Sprint Cup Series Food City 500 at Bristol Motor Speedway on March 16, 2014 in Bristol, Tennessee.  (Photo Credit: Daniel Shirey/NASCAR via Getty Images)

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