The Goodyear Tire & Rubber Company has confirmed that agreement has been reached to extend the current deal to supply tyres for NASCAR's three national-level series for another five years.

Goodyear will continue to serve as the exclusive tyre supplier to the Sprint Cup, Nationwide and Camping World Truck Series through to the 2017 season under the extended arrangement.

Goodyear has been a continuous supplier to NASCAR for 57 years since the 1950s, with an exclusive arrangement being put in place from 1997. The last competition they faced in tyre supply in NASCAR was from Hoosier, before NASCAR decided that safety concerns over possible "tyre wars" meant a single-supplier arrangement was called for.

"Our longtime relationship with Goodyear is a testament to the company's consistent high-quality tire it supplies the race teams," said NASCAR's chief sales officer Jim O'Connell. "Not only are they experts in tyre performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation."

"This extension is the continuation of a relationship between experts," said Goodyear's vice president of off-highway business, Pierre Jambon. "NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance.

"We are proud to continue to be an integral part of NASCAR," added Jambon.

With IndyCar having to desperately fight to retain Firestone as their own exclusive tyre supplier earlier this year, the assurance that Goodyear are staying in the sport will be very reassuring to NASCAR teams and drivers as well as to fans.