NASCAR »

Dollar General shifts sponsor money to JGR

Retailing chain Dollar General has confirmed that it is moving its sponsorship money to Joe Gibbs Racing in 2012, as well as continuing to fund ten Truck Series races for Kyle Busch.
US chain store business Dollar General has announced its motorsports sponsorship strategy for 2012, and confirmed that they are focussing their money on backing the Joe Gibbs Racing organisation.

The retailer has signed up to be the primary sponsor for 12 Cup races of the #20 driven by Joey Logano, which until now has been fully funded by Home Depot since 1999.

The company will also provide sponsorship for JGR driver Brian Scott for a full year of Nationwide Series racing, as well as proving the funds for a further ten Nationwide outings for another car that will be shared between Logano and Kyle Busch. Dollar General will also continue to fund ten Camping World Truck Series races for Kyle Busch Motorsports, with JGR driver Busch himself at the wheel for those outings.

"We chose to increase our presence in NASCAR because it is sport that reaches our customers," said the chairman and CEO of Dollar General, Rick Dreilling. "We look forward to working with JGR and KBM to help us build our brand through NASCAR."

The president of JGR, JD Gibbs, insisted that Home Depot's reduction of funding for the #20 in Cup races was at the team's request in order that JGR could grow the overall family of sponsors backing JGR, and not because Home Depot wanted to reduce its investment or because they were unhappy with the performance of the #20 this season or with Logano's development.

"You don't want to have to pass on that [deal] and let someone else get the opportunity... We're planning on a long-term relationship for a long time with Dollar General,” said Gibbs. "We're thrilled to be in a partnership like that."

He had been in the strange position of having to persuade home improvement retailer to reduce its backing - the inverse of the usual 'tricky conversation' that teams have lately been having trying to get big name suppliers to re-up or extend backing.

"When this opportunity came up and we had an opportunity to talk to [Dollar General], and the fact they would like to make an entry into Cup racing, we went to Home Depot with this idea," said Gibbs, who pointed out that the team had already had a "long-term deal going forward" in place with Home Depot for sponsorship for the full 38-race Cup season. "It wasn't Home Depot coming to us, it was us coming to Home Depot."

"We thought it made sense and that's what we're going to be doing," commented Home Depot spokesman Ron DeFeo, who agreed that the change had been JGR-led.




Related Pictures

Click on relevant pic to enlarge
Dollar General are increasing their sponsorship in NASCAR across Sprint Cup and Nationwide Series with Joe Gibbs Racing, as well as continuing to back Kyle Busch Motorsports in the Truck Series. [Photo credit: Jason Smith, Getty Images]
Joey Logano, driver of the #22 Shell-Pennzoil Ford, pits during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Jerry Markland/Getty Images)
Marcos Ambrose, driver of the #9 Stanley Ford, poses with his team before his last race, the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Jerry Markland/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Christa L Thomas/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Garry Eller/HHP for Chevy Racing)
Denny Hamlin, driver of the #11 FedEx Express Toyota, Ryan Newman, driver of the #31 Caterpillar Chevrolet, Miss Sprint Cup Kim Coon, Joey Logano, driver of the #22 Shell-Pennzoil Ford, and Kevin Harvick, driver of the #4 Budweiser Chevrolet, pose for a photo prior to the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida. (Photo Credit: Jonathan Ferrey/Getty Images)
Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet, wins the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Patrick Smith/Getty Images)
Brian France, NASCAR President (Photo Credit: Rainier Ehrhardt/Getty Images)
Kyle Busch, driver of the #51 ToyotaCare Toyota, pits during the NASCAR Camping World Truck Series Ford EcoBoost 200 at Homestead-Miami Speedway on November 14, 2014 in Homestead, Florida.  (Photo Credit: Jerry Markland/Getty Images)
Matt Crafton, driver of the #88 Jeld-Wen/Menards Toyota, and his daughter Elladee take part in pre-race ceremonies for the NASCAR Camping World Truck Series Ford EcoBoost 200 at Homestead-Miami Speedway on November 14, 2014 in Homestead, Florida. (Photo Credit: Jared C. Tilton/Getty Images for NASCAR)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS, who is in the Championship Four final phase of the Chase, qualified for 21st position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Newman is 3rd in the NASCAR Sprint Cup Series (NSCS) standings.(Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, who is in the Championship Four final phase of the Chase, qualified for 5th position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Harvick is 4th in the NASCAR Sprint Cup Series (NSCS) standings.(Photo by Harold Hinson/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, who is not in the Championship Four final phase of the Chase, qualified for 2nd position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. He will be joined on the front row by Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS who won the Pole position. Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, who is not in the Championship Four final phase of the Chase, won the pole position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. He will be joined by Kurt Busch, driver of the #41 Haas Automation Chevrolet SS on the front row. (Photo by Harold Hinson/HHP for Chevy Racing)
Kyle Larson, driver of the #42 ParkerStore Chevrolet, poses with the Keystone Light Pole Award after qualifying for pole position for the NASCAR Camping World Truck Series Ford EcoBoost 200 at Homestead-Miami Speedway on November 14, 2014 in Homestead, Florida. (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.