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Dollar General shifts sponsor money to JGR

There had been rumours that JGR's play to sign Carl Edwards over the summer was with the idea to put him in the #20 to satisfy Home Depot, who want the same sort of success for their car that rival chain Office Depot have with Jimmie Johnson in the #48 with five consecutive Cup championships to its credit. When that failed to come off, there were questions about whether Home Depot were entirely happy with the status quo going forward given the race return on their cash investment.

"Without getting into detail, that's not the case," asserted Gibbs. "But I can't really get into all of that." However, he did agree that "first and foremost is performance ... you have to have that, wherever you are," and that Logano would definitely have to up his race performance sooner rather than later.

"We want to do better than we are right now," agreed Logano, aware that the clock was ticking. "We're going to keep working hard and improving."

"He's been great at the store visits," insisted Home Depot's DeFeo, keen to put a stop to rumours of the sponsor's dissatisfaction with the young driver. "He's shown terrific improvement in his time in the sport. He's done everything we've asked."

JGR also said that there had been no real prospect of retaining the Home Depot exclusive deal for the #20 and using the Dollar General backing to launch a fourth team. "I think if you're going to do a fourth car, you'd better have a whole lot more than 12 covered to make it work," said Gibbs, who conceded that the team had sounded out other potential sponsors to raise the 12-race backing up to a full season. "Even if you had 25, and you had to go write a check for the rest, it's not going to work."

Last week Dollar General announced that it was pulling funding from Turner Motorsports, leading that team to let lead driver Reed Sorenson go with immediate effect and to warn of downsizing and lay-offs for the team as a whole in 2012.

In IndyCar, Sarah Fisher revealed in the wake of her team's maiden victory at Kentucky that Dollar General were ending their sponsorship of Sarah Fisher Racing at the end of the current season, leaving SFR's future plans in the balance as well.

"I look forward to seeing Kyle and Joey and Brian in Victory Lane. Being there with Sarah Fisher Racing was wonderful, but our customers lean toward NASCAR. Our demographic is middle America," explained Dreiling. "That's what led us to JGR - a passion to win and do things right ... We have a thrilling and busy year ahead."




Related Pictures

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Dollar General are increasing their sponsorship in NASCAR across Sprint Cup and Nationwide Series with Joe Gibbs Racing, as well as continuing to back Kyle Busch Motorsports in the Truck Series. [Photo credit: Jason Smith, Getty Images]
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, races to win Sunday, August 17, 2014 in the Pure Michigan 400 NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Kevin Harvick, driver of the #4 Jimmy Johns Chevrolet SS finished second. This was Gordon`s third win of the season. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates with a burnout after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. (Photo by Garry Eller/HHP for Chevy Racing)
With General Motors CEO Mary Barra, Jeff Gordon, driver of the #24 Axalta Chevrolet SS, holds the Michigan Heritage Trophy after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. In 2013, MIS began awarding the Michigan Heritage Trophy as a recognition and celebration of the automobile and it`s importance to the race track and the manufacturers competing in NASCAR. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates with his crew after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates with a burnout after winning the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, and Joey Logano, driver of the #22 Shell-Pennzoil Ford, lead the field to start the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell-Pennzoil Ford, races Jeff Gordon, driver of the #24 Axalta Chevrolet, during the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan. (Photo Credit: Jerry Markland/Getty Images)
Johnny Sauter, driver of the #98 Nextant/Curb Toyota, takes the chequered flag to win the NASCAR Camping World Truck Series Careers For Veterans 200 at Michigan International Speedway on August 16, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
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Kevin Harvick, driver of the #4 Jimmy Johns Chevrolet SS, qualified sixth Friday, August 15, 2014 for Sunday`s Pure Michigan 400 NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Harvick is 8th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, captured the pole position Friday, August 15, 2014 for Sunday`s Pure Michigan NASCAR Sprint Cup 400 race at Michigan International Speedway in Brooklyn, Michigan. The was Gordon`s second pole position this season. He set a new track record in the final round of qualifying with a lap of 206.558 mph. Gordon is second in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates capturing the pole position Friday, August 15, 2014 for Sunday`s Pure Michigan 400 NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. The was Gordon`s second pole position this season. He set a new track record in the final round of qualifying with a lap of 206.558 mph. Gordon is second in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Joey Logano, driver of the #22 Shell-Pennzoil Ford, sits in his car during qualifying for the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 15, 2014 in Brooklyn, Michigan.  (Photo Credit: Will Schneekloth/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates with the Coors Light Pole Award after qualifying for the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 15, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
AJ Allmendinger, driver of the #47 Scott Products Chevrolet SS, races to win Sunday, August 10, 2014 in the Nascar Sprint Cup race at Watkins Glen International in Watkins Glen, New York. (Photo by Christa L. Thomas/HHP for Chevy Racing)
AJ Allmendinger, driver of the #47 Scott Products Chevrolet SS, celebrates his first Sprint Cup win Sunday, August 10, 2014 in the Cheez-It 355 race at Watkins Glen International in Watkins Glen, New York. (Photo by Christa L. Thomas/HHP for Chevy Racing)

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