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Dollar General shifts sponsor money to JGR

There had been rumours that JGR's play to sign Carl Edwards over the summer was with the idea to put him in the #20 to satisfy Home Depot, who want the same sort of success for their car that rival chain Office Depot have with Jimmie Johnson in the #48 with five consecutive Cup championships to its credit. When that failed to come off, there were questions about whether Home Depot were entirely happy with the status quo going forward given the race return on their cash investment.

"Without getting into detail, that's not the case," asserted Gibbs. "But I can't really get into all of that." However, he did agree that "first and foremost is performance ... you have to have that, wherever you are," and that Logano would definitely have to up his race performance sooner rather than later.

"We want to do better than we are right now," agreed Logano, aware that the clock was ticking. "We're going to keep working hard and improving."

"He's been great at the store visits," insisted Home Depot's DeFeo, keen to put a stop to rumours of the sponsor's dissatisfaction with the young driver. "He's shown terrific improvement in his time in the sport. He's done everything we've asked."

JGR also said that there had been no real prospect of retaining the Home Depot exclusive deal for the #20 and using the Dollar General backing to launch a fourth team. "I think if you're going to do a fourth car, you'd better have a whole lot more than 12 covered to make it work," said Gibbs, who conceded that the team had sounded out other potential sponsors to raise the 12-race backing up to a full season. "Even if you had 25, and you had to go write a check for the rest, it's not going to work."

Last week Dollar General announced that it was pulling funding from Turner Motorsports, leading that team to let lead driver Reed Sorenson go with immediate effect and to warn of downsizing and lay-offs for the team as a whole in 2012.

In IndyCar, Sarah Fisher revealed in the wake of her team's maiden victory at Kentucky that Dollar General were ending their sponsorship of Sarah Fisher Racing at the end of the current season, leaving SFR's future plans in the balance as well.

"I look forward to seeing Kyle and Joey and Brian in Victory Lane. Being there with Sarah Fisher Racing was wonderful, but our customers lean toward NASCAR. Our demographic is middle America," explained Dreiling. "That's what led us to JGR - a passion to win and do things right ... We have a thrilling and busy year ahead."




Related Pictures

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Dollar General are increasing their sponsorship in NASCAR across Sprint Cup and Nationwide Series with Joe Gibbs Racing, as well as continuing to back Kyle Busch Motorsports in the Truck Series. [Photo credit: Jason Smith, Getty Images]
Kurt Busch, driver of the #41 Haas Automation Chevrolet, stands in the garage area during practice for the NASCAR Sprint Cup Series Goody`s Headache Relief Shot 500 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS celebrates his 4th victory of the season with Rick Hendrick, owner of Hendrick Motor Sports, and his girlfriend, Amy Reimann, after winning Sunday, October 26, 2014 the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. This is the 10th anniversary of a Hendrick Motorsports plane crash which killed 10 in Martinsville. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS races to a second place finish and Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS finished in third place Sunday, October 26, 2014 in the  Eliminator 8 NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Both Gordon and Newman are in the The Eliminator 8 phase of the Chase which continues next week at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Christa L Thomas/HHP for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Chevrolet SS, celebrates his 4th win of the season with his crew Sunday, October 26, 2014 in the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. This was also Earnhardt, Jr.`s first career win at Martinsville. The Eliminator 8 phase of the Chase, which Earnhardt, Jr. is not a contender, continues next week at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Garry Eller/HHP for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Chevrolet SS, races to his 4th win of the season with Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS finishing second Sunday, October 26, 2014 in the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. This was also Earnhardt, Jr.`s first career win at Martinsville. Gordon now leads the standings in the Eliminator 8 phase of the Chase which continues next week at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Garry Eller/HHP for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Chevrolet SS, celebrates his 4th win of the season Sunday, October 26, 2014 in the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. This was also Earnhardt, Jr.`s first career win at Martinsville. The Eliminator 8 phase of the Chase, which Earnhardt, Jr. is not a contender, continues next week at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Joey Logano, driver of the #22 Shell Pennzoil Ford, Jamie McMurray, driver of the #1 McDonald`s Chevrolet, and Matt Kenseth, driver of the #20 Dollar General Toyota, race during the NASCAR Sprint Cup Series Goody`s Headache Relief Shot 500 at Martinsville Speedway on October 26, 2014 in Martinsville, Virginia. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, and Joey Logano, driver of the #22 Shell Pennzoil Ford, lead the field to the green flag for the running of the NASCAR Sprint Cup Series Goody`s Headache Relief Shot 500 at Martinsville Speedway on October 26, 2014 in Martinsville, Virginia.  (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Great Clips Chevrolet, is spun by Brian Vickers, driver of the #55 Aaron`s Dream Machine Toyota, during the NASCAR Sprint Cup Series Goody`s Headache Relief Shot 500 at Martinsville Speedway on October 26, 2014 in Martinsville, Virginia. (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, and Timothy Peters, driver of the #17 Red Horse Racing Toyota, lead the field to the green flag to start the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, takes the chequered flag to win the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, celebrates with a burnout after winning the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, celebrates in Victory Lane after winning the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
(L-R) Sybil Scott, Janis Davis, Wendell Scott, Cheryl Ashley and Frank Scott pose with Darrell Wallace, Jr. (3rdL), driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, during pre-race ceremonies for the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, stands on the grid during qualifying for the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia. (Photo Credit: Jared C. Tilton/NASCAR via Getty Images)
Darrell Wallace, Jr., driver of the #34 2015 NASCAR Hall of Fame Inductee Wendell Scott Toyota, poses with the Keystone Light Pole award after qualifying for pole position for the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 25, 2014 in Martinsville, Virginia.  (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Outback Steakhouse Chevrolet SS qualified for 33rd position after hitting the wall Friday, October 24, 2014 for Sunday`s  Eliminator 8 NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Harvick, who is in the Chase, is 2nd in the NASCAR Sprint Cup Series (NSCS) standings.  (Photo by Christa L Thomas/HHP for Chevy Racing)

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