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Dollar General shifts sponsor money to JGR

There had been rumours that JGR's play to sign Carl Edwards over the summer was with the idea to put him in the #20 to satisfy Home Depot, who want the same sort of success for their car that rival chain Office Depot have with Jimmie Johnson in the #48 with five consecutive Cup championships to its credit. When that failed to come off, there were questions about whether Home Depot were entirely happy with the status quo going forward given the race return on their cash investment.

"Without getting into detail, that's not the case," asserted Gibbs. "But I can't really get into all of that." However, he did agree that "first and foremost is performance ... you have to have that, wherever you are," and that Logano would definitely have to up his race performance sooner rather than later.

"We want to do better than we are right now," agreed Logano, aware that the clock was ticking. "We're going to keep working hard and improving."

"He's been great at the store visits," insisted Home Depot's DeFeo, keen to put a stop to rumours of the sponsor's dissatisfaction with the young driver. "He's shown terrific improvement in his time in the sport. He's done everything we've asked."

JGR also said that there had been no real prospect of retaining the Home Depot exclusive deal for the #20 and using the Dollar General backing to launch a fourth team. "I think if you're going to do a fourth car, you'd better have a whole lot more than 12 covered to make it work," said Gibbs, who conceded that the team had sounded out other potential sponsors to raise the 12-race backing up to a full season. "Even if you had 25, and you had to go write a check for the rest, it's not going to work."

Last week Dollar General announced that it was pulling funding from Turner Motorsports, leading that team to let lead driver Reed Sorenson go with immediate effect and to warn of downsizing and lay-offs for the team as a whole in 2012.

In IndyCar, Sarah Fisher revealed in the wake of her team's maiden victory at Kentucky that Dollar General were ending their sponsorship of Sarah Fisher Racing at the end of the current season, leaving SFR's future plans in the balance as well.

"I look forward to seeing Kyle and Joey and Brian in Victory Lane. Being there with Sarah Fisher Racing was wonderful, but our customers lean toward NASCAR. Our demographic is middle America," explained Dreiling. "That's what led us to JGR - a passion to win and do things right ... We have a thrilling and busy year ahead."




Related Pictures

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Dollar General are increasing their sponsorship in NASCAR across Sprint Cup and Nationwide Series with Joe Gibbs Racing, as well as continuing to back Kyle Busch Motorsports in the Truck Series. [Photo credit: Jason Smith, Getty Images]
Darrell Wallace Jr., driver of the #54 ToyotaCare Toyota, wins the NASCAR Camping World Truck Series 2nd Annual 1-800 Car Cash Mudsummer Classic at Eldora Speedway on July 23, 2014 in Rossburg, Ohio. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brian Scott, driver of the #2 Shore Lodge Chevrolet, leads Ryan Blaney, driver of the #22 Hertz Ford, during the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, celebrates after winning the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, celebrates after winning the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet, wins the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Jonathan Daniel/Getty Images)
Cars race after a restart lead by Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet (L), Ryan Blaney, driver of the #22 Hertz Ford and Kyle Larson, driver of the #42 Cartwheel by Target Chevrolet (R) during the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Jonathan Daniel/Getty Images)
Joey Logano, driver of the #22 AutoTrader.com Ford, and Morgan Shepherd, driver of the #33 Little Joe`s Autos Chevrolet, crash during the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 13, 2014 in Loudon, New Hampshire.  (Photo Credit: Jared C. Tilton/Getty Images)
Brad Keselowski, driver of the #2 Redds Ford, takes the chequered flag to win the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 13, 2014 in Loudon, New Hampshire. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Redds Ford, celebrates with a burnout after winning the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 13, 2014 in Loudon, New Hampshire.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, and Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, lead the field at the start of the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 13, 2014 in Loudon, New Hampshire. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Brad Keselowski, driver of the #22 Hertz Ford, celebrates with a burnout after winning the NASCAR Nationwide Series Sta-Green 200 at New Hampshire Motor Speedway on July 12, 2014 in Loudon, New Hampshire.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #22 Hertz Ford, takes the chequered flag to win the NASCAR Nationwide Series Sta-Green 200 at New Hampshire Motor Speedway on July 12, 2014 in Loudon, New Hampshire.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Brad Keselowski, driver of the #22 Hertz Ford, celebrates with a burnout after winning the NASCAR Nationwide Series Sta-Green 200 at New Hampshire Motor Speedway on July 12, 2014 in Loudon, New Hampshire. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Aric Almirola (R), driver of the #43 Charter Ford, inspects his car after crashing during practice for the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 12, 2014 in Loudon, New Hampshire.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Erik Jones, driver of the #51 Kyle Busch Motorsports Camping World Truck Series car (Photo Credit: NASCAR)
Erik Jones, driver of the #51 Kyle Busch Motorsports Camping World Truck Series car (Photo Credit: NASCAR)
Erik Jones in action in the #51 Kyle Busch Motorsports Camping World Truck Series car (Photo Credit: NASCAR Via Getty Images)

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