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Dollar General shifts sponsor money to JGR

There had been rumours that JGR's play to sign Carl Edwards over the summer was with the idea to put him in the #20 to satisfy Home Depot, who want the same sort of success for their car that rival chain Office Depot have with Jimmie Johnson in the #48 with five consecutive Cup championships to its credit. When that failed to come off, there were questions about whether Home Depot were entirely happy with the status quo going forward given the race return on their cash investment.

"Without getting into detail, that's not the case," asserted Gibbs. "But I can't really get into all of that." However, he did agree that "first and foremost is performance ... you have to have that, wherever you are," and that Logano would definitely have to up his race performance sooner rather than later.

"We want to do better than we are right now," agreed Logano, aware that the clock was ticking. "We're going to keep working hard and improving."

"He's been great at the store visits," insisted Home Depot's DeFeo, keen to put a stop to rumours of the sponsor's dissatisfaction with the young driver. "He's shown terrific improvement in his time in the sport. He's done everything we've asked."

JGR also said that there had been no real prospect of retaining the Home Depot exclusive deal for the #20 and using the Dollar General backing to launch a fourth team. "I think if you're going to do a fourth car, you'd better have a whole lot more than 12 covered to make it work," said Gibbs, who conceded that the team had sounded out other potential sponsors to raise the 12-race backing up to a full season. "Even if you had 25, and you had to go write a check for the rest, it's not going to work."

Last week Dollar General announced that it was pulling funding from Turner Motorsports, leading that team to let lead driver Reed Sorenson go with immediate effect and to warn of downsizing and lay-offs for the team as a whole in 2012.

In IndyCar, Sarah Fisher revealed in the wake of her team's maiden victory at Kentucky that Dollar General were ending their sponsorship of Sarah Fisher Racing at the end of the current season, leaving SFR's future plans in the balance as well.

"I look forward to seeing Kyle and Joey and Brian in Victory Lane. Being there with Sarah Fisher Racing was wonderful, but our customers lean toward NASCAR. Our demographic is middle America," explained Dreiling. "That's what led us to JGR - a passion to win and do things right ... We have a thrilling and busy year ahead."




Related Pictures

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Dollar General are increasing their sponsorship in NASCAR across Sprint Cup and Nationwide Series with Joe Gibbs Racing, as well as continuing to back Kyle Busch Motorsports in the Truck Series. [Photo credit: Jason Smith, Getty Images]
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS stops in the pits on his way to his win Sunday, March 1, 2015 in the NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS races to victory Sunday, March 1, 2015 in the NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Garry Eller/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS celebrates his victory with a burnout Sunday, March 1, 2015 after winning the NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS celebrates his victory Sunday, March 1, 2015 after winning the NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by HHP/Harold Hinson for Chevy Racing)
Austin Dillon, driver of the #3 Dow Chevrolet, spins out after an incident during the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on March 1, 2015 in Hampton, Georgia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, leads the field during the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on March 1, 2015 in Hampton, Georgia. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, and Denny Hamlin, driver of the #11 FedEx Ground Toyota, lead the field to the green flag to start the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on March 1, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Ben Kennedy, driver of the #11 Local Motors Toyota, leads the field to the green flag to start the NASCAR Camping World Truck Series Hyundai Construction Equipment 200 on February 28, 2015 in Hampton, Georgia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Discount Tire Ford, leads the field past the green flag to start the NASCAR XFINITY Series Hisense 250 at Atlanta Motor Speedway on February 28, 2015 in Hampton, Georgia.  (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Joey Logano, driver of the #22 Discount Tire Ford, soc during practice for the NASCAR XFINITY Series Hisense 250 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia.  (Photo Credit: Jerry Markland/Getty Images)
David Ragan, driver of the #18 M&M`s Crispy Toyota, stands on the grid during qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, signs the Coors Light Pole board after qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, poses with the Pole Award after qualifying for the NASCAR Sprint Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 27, 2015 in Hampton, Georgia. (Photo Credit: Sarah Glenn/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS qualifies in second position Friday, February 27, 2015 for a front row position start in Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jamie McMurray, driver of the #1 McDonald’s Chevrolet SS qualifies in third position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Garry Eller/HHP for Chevy Racing)
Kyle Larson, driver of the #4 Energizer Chevrolet SS qualifies in sixth position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Garry Eller/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS qualifies in seventh position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Alan Marler/HHP for Chevy Racing)

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