NASCAR »

Busch dumped by sponsors for last races of 2011

Kyle Busch has been dropped by his main sponsor, confectionery brand M&M's, for the rest of the season following Busch's on-track retaliation against Ron Hornaday that saw him penalised at Texas.
Kyle Busch's position in NASCAR remains at risk this weekend, after it was revealed that his primary sponsor - M&M's, part of the Mars, Inc. confectionery giant - had pulled its financial support for Busch for the remainder of the 2011 Sprint Cup season.

The decision by Mars follows the furore that surrounded Busch after he intentionally wrecked Ron Hornaday during last week's Camping World Truck Series race at Texas Motor Speedway. Busch was parked for the whole weekend by NASCAR following the crash.

Mars' Chief Consumer Officer Debra A. Sandler insisted that "Mars and the M&M's brand strongly support the partnership we have with Joe Gibbs Racing and are committed to NASCAR. Yet, Kyle's recent actions are unacceptable and do not reflect the values of Mars."

As a result, the company has pulled its branding and its financial support from the #18 car for the remaining two races of the season - this weekend's event at Phoenix International Raceway, and next weekend's season finale at Homestead-Miami.

However, the company added that they would return to the livery of the #18 in 2012 as normal, with Busch still at the wheel - proving he behaves himself.

“While we do not condone Kyle's recent actions, we do believe that he has shown remorse and has expressed a desire to change," said Sandler. "We believe our decision will have a positive impact on Kyle and will help him return next season ready to win."

Joe Gibbs, the owner of Joe Gibbs Racing, said that he and the team "strongly support Mars' decision," and added that "This gives us all time to work together to foster a positive change where Kyle can continue racing in a way we can all be proud of."

Busch had been cleared by NASCAR to race this weekend in the Kobalt Tools 500, but it emerged midweek that JGR were having to prepare a contingency plan in case Mars demanded that he be parked as a condition of not pulling their sponsorship from the team altogether.

"[JGR] simply asked if I would be available, and I told JD to check with my bosses, and that's as far as that went," said Aric Almirola, revealing an approach from JGR president JD Gibbs about possibly taking over the wheel of the #18 Cup car this weekend. "I've haven't gotten a phone call back, so I assume everything is taken care of."




Related Pictures

Click on relevant pic to enlarge
Team owner Joe Gibbs speaks to members of the media after Kyle Busch, driver of the #18 M&M`s Toyota, was parked for the weekend following an incident with Ron Hornaday Jr. in the NASCAR Camping World Truck Series race at Texas Motor Speedway. [Photo Credit: Todd Warshaw/Getty Images for NASCAR]
Kyle Busch, driver of the #18 M&M`s Toyota, enters the NASCAR hauler prior to practice for the NASCAR Sprint Cup Series AAA Texas 500 at Texas Motor Speedway on Saturday in Fort Worth, Texas. [Photo Credit: Todd Warshaw/Getty Images for NASCAR]
Kyle Busch, driver of the #18 Traxxas Toyota, and Ron Hornaday Jr., driver of the #33 OneMain Financial Chevrolet, hit the wall after an incident in the NASCAR Camping World Truck Series WinStar World Casino 350k at Texas Motor Speedway on Nov. 4, 2011, in Fort Worth, Texas. [Photo Credit: Tom Pennington/Getty Images for NASCAR]
#M&M`s Toyota driven by Kyle Busch [Picture Credit: Getty Images for NASCAR]
Kyle Busch was fastest in NASCAR Sprint All-Star Race practice driving the #18 M&M`s Toyota at Charlotte Motor Speedway on May 20 in Charlotte, NC [Picture credit: Jared C. Tilton, Getty Images for NASCAR]
Denny Hamlin, driver of the #11 FedEx Express Toyota, sits in his car during practice for the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on March 28, 2015 in Martinsville, Virginia. (Photo Credit: Daniel Shirey/Getty Images)
Joey Logano, driver of the #29 Cooper Standard Ford, and Matt Crafton, driver of the #88 Hormel/Menards Toyota, race into turn one during the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 28, 2015 in Martinsville, Virginia. (Photo Credit: Rob Carr/Getty Images)
Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS, qualifies for third position Friday, March 27, 2015 for Sunday`s NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Truex, Jr. is third in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, qualifies for fifth position Friday, March 27, 2015 for Sunday`s NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Johnson is seventh in the NASCAR Sprint Cup Series (NSCS) standings.(Photo by Alan Marler/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS, qualifies for 2nd position Friday, March 27, 2015 for Sunday`s NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Newman is sixth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, qualifies for fourth position Friday, March 27, 2015 for Sunday`s NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Gordon is 22nd in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
JGR president JD Gibbs during the pre-season media tour. January 24, 2013. Photo Credit: Streeter Lecka/Getty Images for NASCAR
JD Gibbs and Joe Gibbs during the pre-season media tour. January 24, 2013. Photo Credit: Streeter Lecka/Getty Images for NASCAR
Brian Vickers, driver of the Michael Waltrip Racing Toyota, answers questions from media during a press conference before the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 22, 2015 in Fontana, California. Vickers was forced to withdraw from competition due to blood clots. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s/Budweiser Chevrolet, races during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 22, 2015 in Fontana, California. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Brett Moffitt, driver of the #55 Janssen Toyota, races during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 22, 2015 in Fontana, California. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Kurt Busch, driver of the #41 Haas Automation Chevrolet, leads the field during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 22, 2015 in Fontana, California. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Denny Hamlin, driver of the #11 Sport Clips Toyota, leads Matt Kenseth, driver of the #20 DeWalt Toyota, during the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 22, 2015 in Fontana, California. (Photo Credit: Doug Pensinger/NASCAR via Getty Images)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.