NASCAR »

Busch brothers team up for Nationwide

"I was always known as Kurt's younger brother," explained Kyle. "We kind of stayed separate early on in our tenure of Cup racing just because I've tried to come out with another identity.

"Since I've developed that and to be able to branch my own brand, it makes sense for us now to become brothers again, if you will," added Kyle. "Be able to go out there and race together, have fun, put him in my race cars and hopefully have him go out there and reach some success."

"It should just say 'Busch Brothers' on the roof of the car," added Kurt. "This gives us a chance to buddy up on something that's more than just driving ... We'll have a lot of fun this year."

"Fun" seems to be the key word for Kurt in 2012, who says that after a turbulent and unhappy season last year, his aim now with his new Cup team, James Finch's Phoenix Racing, is "just going to the track ... getting back to old-school racing, having fun with it, the pressure is not there."

"The first day when I was at [Phoenix], Finch was there, we all looked at each other like we were done talking, it was quarter to four," he recalled. "I said, 'where's your beer cooler around here?' We went and cracked open a couple beers and started chitchatting the rest of the day about fun stories. That's what this is going to be about for me in 2012."

Perhaps the most surprising thing about the arrangement with Kyle is that the potentially combustible combination of siblings has managed to attract an entire season of high-profile, big-money sponsorship. Only last week, racing legend Richard Petty suggested that he'd passed on signing up Kurt for the vacant seat in the Richard Petty Motorports #43 car (since taken by Aric Almirola) because sponsors were too nervous to be associated with the elder Busch any more. That follows his fiery outbursts in 2011 that culminated up with the 'mutual agreement' to terminate his contract with Penske Racing after the season concluded.

But the #54 car has indeed secured a multi-year agreement for full-season backing from sports drink brand Monster Energy, and will carry the company's distinctive green-on-black 'claw slash' logo that is already a familiar brand around the MotoGP paddock. Monster had previously been a sponsor for Ricky Carmichael in NASCAR, and Carmichael had been a possible contender for the #54 drive until Kyle went to Monster and suggested hiring Kurt for the job instead, an idea that the company immediately jumped at.

"When his opportunity came about, we collaborated on what we could do together and took it to Monster and they were like 'Hell, yeah, let's do this. Sign him on,"' said Kyle. "Everybody seemed like a perfect fit. Both of us seem to have that personable, edgy attitude, we just want to win, and that's what Monster is all about."

"It's just about getting to victory lane, that's what they want to see," added Kurt. "We're always out there going for the trophy, and sometimes we let that rough edge drag. It's just like [their logo] with the jagged edge. That's us."

"Monster Energy has always stood for competing and winning no matter what the sport," agreed the president of Monster Energy, Mark Hall. "To make this happen, we've always sought out the most determined, fearless and committed athletes for the Monster team. With the Busch brothers sharing the wheel of the Kyle Busch Motorsports Monster Energy Camry, we have every reason to believe we have drivers capable of running up front every weekend." Monster is also likely to provide associate sponsorship for Kyle's #18 Cup car.




Related Pictures

Click on relevant pic to enlarge
Kurt Busch celebrates winning the Coors Light Pole for the Heluva Good Sour Cream Dips 400 at Michigan International Speedway, his third consecutive pole position. [Picture Credit: Jason Smith/Getty Images for NASCAR]
Kyle Busch on the grid for the STP 400 at Kansas Speedway - June 2011. [Picture credit: Geoff Burke/Getty Images for NASCAR]
Kurt Busch leads the NASCAR Sprint Cup Series Toyota/Save Mart 350 on his way to winning on Sunday at Infineon Raceway in Sonoma, Calif. [Picture Credit: Robert Laberge/Getty Images for NASCAR]
#M&M`s Toyota driven by Kyle Busch [Picture Credit: Getty Images for NASCAR]
Kurt Busch in the cockpit of the #22 [Photo Credit: Jamie Squire/Getty Images]
Kyle Busch at Darlington. [Picture credit: Geoff Burke, Getty Images for NASCAR]
Kyle Busch (right) announces the signing of his brother Kurt to race with him in the Kyle Busch Motorsports #54 Nationwide Series car in 2012. [Picture Credit: Kyle Busch Motorsports]
The crew of Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, celebrate Johnson`s victory, Sunday, May 31, 2015, in the NASCAR Sprint Cup race at Dover International Speedway in Dover, Delaware. This was Johnson`s 10th win at Dover, his career 74th. (Photo by Tim Parks/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, races to victory with third place finisher Kyle Larson, driver of the #42 Target Chevrolet SS, Sunday, May 31, 2015, in the NASCAR Sprint Cup race at Dover International Speedway in Dover, Delaware. This was Johnson`s 10th win at Dover, his career 74th. (Photo by Alan Marler/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, takes the chequered flag, Sunday, May 31, 2015, in the NASCAR Sprint Cup race at Dover International Speedway in Dover, Delaware. This was Johnson`s 10th win at Dover, his career 74th. Following in second and third place are Kevin Harvick, driver of the # 4 DiTech Chevrolet SS and Kyle Larson, driver of the # 42 Target Chevrolet SS. (Photo by David Tullis/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, celebrates his victory, Sunday, May 31, 2015, after winning the NASCAR Sprint Cup race at Dover International Speedway in Dover, Delaware. This was Johnson`s 10th win at Dover, his career 74th. (Photo by Alan Marler/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware.  (Photo Credit: Photo by Todd Warshaw/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware.  (Photo Credit: Photo by Daniel Shirey/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware.  (Photo Credit: Photo by Daniel Shirey/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, is cheered by his team while celebrating with a burnout after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware. (Photo Credit: Photo by Nick Laham/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, celebrates with a burnout after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware.  (Photo Credit: Photo by Matt Sullivan/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, crosses the finish line to win the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware.  (Photo Credit: Photo by Todd Warshaw/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, leads Kyle Busch, driver of the #18 Skittles Toyota, during the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 31, 2015 in Dover, Delaware. (Photo Credit: Photo by Chris Trotman/NASCAR via Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.