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Busch brothers team up for Nationwide

"I was always known as Kurt's younger brother," explained Kyle. "We kind of stayed separate early on in our tenure of Cup racing just because I've tried to come out with another identity.

"Since I've developed that and to be able to branch my own brand, it makes sense for us now to become brothers again, if you will," added Kyle. "Be able to go out there and race together, have fun, put him in my race cars and hopefully have him go out there and reach some success."

"It should just say 'Busch Brothers' on the roof of the car," added Kurt. "This gives us a chance to buddy up on something that's more than just driving ... We'll have a lot of fun this year."

"Fun" seems to be the key word for Kurt in 2012, who says that after a turbulent and unhappy season last year, his aim now with his new Cup team, James Finch's Phoenix Racing, is "just going to the track ... getting back to old-school racing, having fun with it, the pressure is not there."

"The first day when I was at [Phoenix], Finch was there, we all looked at each other like we were done talking, it was quarter to four," he recalled. "I said, 'where's your beer cooler around here?' We went and cracked open a couple beers and started chitchatting the rest of the day about fun stories. That's what this is going to be about for me in 2012."

Perhaps the most surprising thing about the arrangement with Kyle is that the potentially combustible combination of siblings has managed to attract an entire season of high-profile, big-money sponsorship. Only last week, racing legend Richard Petty suggested that he'd passed on signing up Kurt for the vacant seat in the Richard Petty Motorports #43 car (since taken by Aric Almirola) because sponsors were too nervous to be associated with the elder Busch any more. That follows his fiery outbursts in 2011 that culminated up with the 'mutual agreement' to terminate his contract with Penske Racing after the season concluded.

But the #54 car has indeed secured a multi-year agreement for full-season backing from sports drink brand Monster Energy, and will carry the company's distinctive green-on-black 'claw slash' logo that is already a familiar brand around the MotoGP paddock. Monster had previously been a sponsor for Ricky Carmichael in NASCAR, and Carmichael had been a possible contender for the #54 drive until Kyle went to Monster and suggested hiring Kurt for the job instead, an idea that the company immediately jumped at.

"When his opportunity came about, we collaborated on what we could do together and took it to Monster and they were like 'Hell, yeah, let's do this. Sign him on,"' said Kyle. "Everybody seemed like a perfect fit. Both of us seem to have that personable, edgy attitude, we just want to win, and that's what Monster is all about."

"It's just about getting to victory lane, that's what they want to see," added Kurt. "We're always out there going for the trophy, and sometimes we let that rough edge drag. It's just like [their logo] with the jagged edge. That's us."

"Monster Energy has always stood for competing and winning no matter what the sport," agreed the president of Monster Energy, Mark Hall. "To make this happen, we've always sought out the most determined, fearless and committed athletes for the Monster team. With the Busch brothers sharing the wheel of the Kyle Busch Motorsports Monster Energy Camry, we have every reason to believe we have drivers capable of running up front every weekend." Monster is also likely to provide associate sponsorship for Kyle's #18 Cup car.




Related Pictures

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Kurt Busch celebrates winning the Coors Light Pole for the Heluva Good Sour Cream Dips 400 at Michigan International Speedway, his third consecutive pole position. [Picture Credit: Jason Smith/Getty Images for NASCAR]
Kyle Busch on the grid for the STP 400 at Kansas Speedway - June 2011. [Picture credit: Geoff Burke/Getty Images for NASCAR]
Kurt Busch leads the NASCAR Sprint Cup Series Toyota/Save Mart 350 on his way to winning on Sunday at Infineon Raceway in Sonoma, Calif. [Picture Credit: Robert Laberge/Getty Images for NASCAR]
#M&M`s Toyota driven by Kyle Busch [Picture Credit: Getty Images for NASCAR]
Kurt Busch in the cockpit of the #22 [Photo Credit: Jamie Squire/Getty Images]
Kyle Busch at Darlington. [Picture credit: Geoff Burke, Getty Images for NASCAR]
Kyle Busch (right) announces the signing of his brother Kurt to race with him in the Kyle Busch Motorsports #54 Nationwide Series car in 2012. [Picture Credit: Kyle Busch Motorsports]
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS finished in fifth place and Kevin Harvick, driver of the #4 Budweiser Designate A Driver Chevrolet SS finished in third place Sunday, September 21, 2014 in the Chase Challenger 16 NASCAR Sprint Cup race at New Hampshire Motor Speedway in Loudon, New Hampshire. Both Johnson and Harvick are in the Chase which continues in next week`s Challenger 16 race. (Photo by Garry Eller/HHP for Chevy Racing)
Jamie McMurray, driver of the #1 Belkin/Wemo Chevrolet SS finished in fourth place and Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS finished in fifth place Sunday, September 21, 2014 in the Chase Challenger 16 NASCAR Sprint Cup race at New Hampshire Motor Speedway in Loudon, New Hampshire. Johnson is in the Chase which continues in next week`s Challenger 16 race. (Photo by Garry Eller/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Designate A Driver Chevrolet SS finished in third place Sunday, September 21, 2014 in the Chase Challenger 16 NASCAR Sprint Cup race at New Hampshire Motor Speedway in Loudon, New Hampshire. Harvick is in the Chase which continues in next week`s Challenger 16 race. (Photo by Garry Eller/HHP for Chevy Racing)
Kyle Larson, driver of the #42 Target Chevrolet SS finished in 2nd place and Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS finished in 26th place Sunday, September 21, 2014 in the Chase Challenger 16 NASCAR Sprint Cup race at New Hampshire Motor Speedway in Loudon, New Hampshire. Gordon is in the Chase which continues in next week`s Challenger 16 race. (Photo by Christa L Thomas/HHP for Chevy Racing)
David Ragan, driver of the #34 Taco Bell Ford, and Denny Hamlin, driver of the #11 FedEx Ground Toyota, are seen on the track after crashing during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Miller Lite Ford, loses control of the car after making contact with Matt Kenseth, driver of the #20 Dollar General Toyota, during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Will Schneekloth/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Toyota, drives with damage to his car after crashing during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell-Pennzoil Ford, leads Kyle Busch, driver of the #18 M&M`s Toyota, during the NASCAR Sprint Cup Series Sylvania 300 at New Hampshire Motor Speedway on September 21, 2014 in Loudon, New Hampshire. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Brendan Gaughan, driver of the #62 South Point Chevrolet, takes the chequered flag to win the NSACAR Nationwide Series VisitMyrtleBeach.com 300 at Kentucky Speedway on September 20, 2014 in Sparta, Kentucky. (Photo Credit: Andy Lyons/NASCAR via Getty Images)
Brendan Gaughan, driver of the #62 South Point Chevrolet, celebrates in victory lane after winning the NASCAR Nationwide Series VisitMyrtleBeach.com 300 at Kentucky Speedway on September 20, 2014 in Sparta, Kentucky. (Photo Credit: Daniel Shirey/NASCAR via Getty Images)
Brendan Gaughan, driver of the #62 South Point Chevrolet, celebrates with his crew after winning the NASCAR Nationwide Series VisitMyrtleBeach.com 300 at Kentucky Speedway on September 20, 2014 in Sparta, Kentucky. (Photo Credit: Andy Lyons/NASCAR via Getty Images)

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