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JGR blazes; Martin tweets; Mayfield appeals

"We are hiring someone new,” said NASCAR's Chief Marketing Officer Steve Phelps. A big part of the job will be training an entire industry, from driver reps to driver teams to our own internal teams, on social."

No one is exempt, as veteran driver Mark Martin found out when his team boss Michael Waltrip presented him with a fait accompli in terms of a Twitter account.

“I don't know about this,” was the 53-year-old driver's initial reaction, at first making it clear that he wasn't likely to tweet more than once a week. “I'm not what they call an early adapter to new technology."

A week on, and Martin was getting used to the idea. "I just like playing with it and talking to the fans," he ended up admitting after quickly amassing over 10,000 followers to his new Twitter account. "I'd have never done it on my own. I thought just kids did it, but I've got people all ages following me now.

"Never thought I'd get into it, but it's kind of neat," he said. "I guess they've hooked me."

Mayfield continues with appeal

Former NASCAR Sprint Cup driver Jeremy Mayfield was last week back in the US Court of Appeals as he continued his legal action against NASCAR over the suspension handed down to him after a failed drug test in 2009.

NASCAR say that the test proved positive for methamphetamines, but Mayfield's legal team is protesting the suspension and claim that NASCAR Chairman Brian France - who was also present in court - had a vendetta against the driver.

Mayfield's original case was dismissed after it was ruled that the driver had waived his right to sue the sanctioning body as part of terms and conditions of his original driver contract with the series.

In the latest appeal hearing, Mayfield's attorneys argued that NASCAR acted in a willful and malicious manner in making the drug test results public. They are also seeking to introduce evidence that France ordered Mayfield be parked during the 2006 Brickyard 400 at Indianapolis Motor Speedway as evidence of a vendetta by the CEO toward Mayfield.

"It simply didn't happen," said the series' attorney David Boies. As for making the drug test results positive: "Where somebody consents to have results of tests made public, they can't complain that the results are made public."

NASCAR has countered Mayfield's accusations by claiming that the former driver is simply trying to extort a settlement from them in order to pay off his mounting debts.




Related Pictures

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Jeremy Mayfield sets up his own team for the 2009 NASCAR Sprint Cup season [Pic credit: NASCAR]
Clint Bowyer, driver of the #15 5-Hour Energy Toyota, Mark Martin, driver of the #55 Aaron`s Dream Machine Toyota, and Martin Truex Jr., driver of the #56 NAPA Auto Parts Toyota, share a laugh during the 2012 NASCAR Sprint Cup Series Media Tour hosted by Charlotte Motor Speedway on Monday in Cornelius, N.C. [Photo Credit: Jared C. Tilton/Getty Images for NASCAR]
Team owner Joe Gibbs speaks to members of the media after Kyle Busch, driver of the #18 M&M`s Toyota, was parked for the weekend following an incident with Ron Hornaday Jr. in the NASCAR Camping World Truck Series race at Texas Motor Speedway. [Photo Credit: Todd Warshaw/Getty Images for NASCAR]
Brian Scott, driver of the #2 Shore Lodge Chevrolet, leads Ryan Blaney, driver of the #22 Hertz Ford, during the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, celebrates after winning the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, celebrates after winning the NASCAR Nationwide Series EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet, wins the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Jonathan Daniel/Getty Images)
Cars race after a restart lead by Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet (L), Ryan Blaney, driver of the #22 Hertz Ford and Kyle Larson, driver of the #42 Cartwheel by Target Chevrolet (R) during the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Jonathan Daniel/Getty Images)
Joey Logano, driver of the #22 AutoTrader.com Ford, and Morgan Shepherd, driver of the #33 Little Joe`s Autos Chevrolet, crash during the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 13, 2014 in Loudon, New Hampshire.  (Photo Credit: Jared C. Tilton/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet SS, qualifies fifth Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
Tony Stewart, driver of the #14 Mobil 1 Chevrolet SS, qualifies fourth Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, qualifies second Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, qualifies second Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Alan Marler/HHP for Chevy Racing)
 
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, qualifies second Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
 
Tony Stewart, driver of the #14 Mobil 1 Chevrolet SS, qualifies fourth Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
 
Jamie McMurray, driver of the #1 McDonald`s Chevrolet SS, qualifies fifth Friday, July 11, 2014 for NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway in Loudon, New Hampshire. (Photo by Harold Hinson/HHP for Chevy Racing)
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida.  (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe’s Patriotic Chevrolet SS, qualified fifth Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. Johnson is 2nd in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Bobby Labonte, driver of the #33 Thunder Coal Chevrolet SS, qualified fourth Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. (Photo by Rusty Jarrett/HHP for Chevy Racing)

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