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JGR blazes; Martin tweets; Mayfield appeals

"We are hiring someone new,” said NASCAR's Chief Marketing Officer Steve Phelps. A big part of the job will be training an entire industry, from driver reps to driver teams to our own internal teams, on social."

No one is exempt, as veteran driver Mark Martin found out when his team boss Michael Waltrip presented him with a fait accompli in terms of a Twitter account.

“I don't know about this,” was the 53-year-old driver's initial reaction, at first making it clear that he wasn't likely to tweet more than once a week. “I'm not what they call an early adapter to new technology."

A week on, and Martin was getting used to the idea. "I just like playing with it and talking to the fans," he ended up admitting after quickly amassing over 10,000 followers to his new Twitter account. "I'd have never done it on my own. I thought just kids did it, but I've got people all ages following me now.

"Never thought I'd get into it, but it's kind of neat," he said. "I guess they've hooked me."

Mayfield continues with appeal

Former NASCAR Sprint Cup driver Jeremy Mayfield was last week back in the US Court of Appeals as he continued his legal action against NASCAR over the suspension handed down to him after a failed drug test in 2009.

NASCAR say that the test proved positive for methamphetamines, but Mayfield's legal team is protesting the suspension and claim that NASCAR Chairman Brian France - who was also present in court - had a vendetta against the driver.

Mayfield's original case was dismissed after it was ruled that the driver had waived his right to sue the sanctioning body as part of terms and conditions of his original driver contract with the series.

In the latest appeal hearing, Mayfield's attorneys argued that NASCAR acted in a willful and malicious manner in making the drug test results public. They are also seeking to introduce evidence that France ordered Mayfield be parked during the 2006 Brickyard 400 at Indianapolis Motor Speedway as evidence of a vendetta by the CEO toward Mayfield.

"It simply didn't happen," said the series' attorney David Boies. As for making the drug test results positive: "Where somebody consents to have results of tests made public, they can't complain that the results are made public."

NASCAR has countered Mayfield's accusations by claiming that the former driver is simply trying to extort a settlement from them in order to pay off his mounting debts.




Related Pictures

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Jeremy Mayfield sets up his own team for the 2009 NASCAR Sprint Cup season [Pic credit: NASCAR]
Clint Bowyer, driver of the #15 5-Hour Energy Toyota, Mark Martin, driver of the #55 Aaron`s Dream Machine Toyota, and Martin Truex Jr., driver of the #56 NAPA Auto Parts Toyota, share a laugh during the 2012 NASCAR Sprint Cup Series Media Tour hosted by Charlotte Motor Speedway on Monday in Cornelius, N.C. [Photo Credit: Jared C. Tilton/Getty Images for NASCAR]
Team owner Joe Gibbs speaks to members of the media after Kyle Busch, driver of the #18 M&M`s Toyota, was parked for the weekend following an incident with Ron Hornaday Jr. in the NASCAR Camping World Truck Series race at Texas Motor Speedway. [Photo Credit: Todd Warshaw/Getty Images for NASCAR]
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida. (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Aric Almirola, driver of the #43 United States Air Force Ford, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coke Zero 400 after the race was called for weather at Daytona International Speedway on July 6, 2014 in Daytona Beach, Florida.  (Photo Credit: Chris Graythen/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe’s Patriotic Chevrolet SS, qualified fifth Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. Johnson is 2nd in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Bobby Labonte, driver of the #33 Thunder Coal Chevrolet SS, qualified fourth Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Landon Cassill, driver of the #40 Newtown Building Supplies Chevrolet SS, qualified third Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Reed Sorenson, driver of the #36 Golden Corral Chevrolet SS, qualified second Friday, July 4, 2014 for Saturday`s Nascar Sprint Cup race at Daytona International Speedway in Daytona Beach, Florida. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, left, talks with Jeff Gordon, driver of the #24 Drive to End Hunger Chevrolet, in the garage area during practice for the NASCAR Sprint Cup Series Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway on June 27, 2014 in Sparta, Kentucky.  (Photo Credit: Joe Robbins/Getty Images)
Jeff Gordon, driver of the #24 Panasonic Chevrolet SS, races to second place Sunday, June 22, 2014 in the Nascar Sprint Cup race at Sonoma Raceway in Sanoma, California. Gordon leads the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Brendan Gaughan, driver of the #62 South Point Chevrolet, wins the Gardner Denver 200 Fired Up by Johnsonville race at Road America on June 21, 2014 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Daniel/Getty Images)
Brendan Gaughan, driver of the #62 South Point Chevrolet, leads Sam Hornish, Jr., driver of the #54 Monster Energy Toyota, through a turn during the Gardner Denver 200 Fired Up by Johnsonville race at Road America on June 21, 2014 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Daniel/Getty Images)
Brendan Gaughan, driver of the #62 South Point Chevrolet, celebrates winning the Gardner Denver 200 Fired Up by Johnsonville race at Road America on June 21, 2014 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Daniel/Getty Images)
Brendan Gaughn, driver of the #62 South Point Chevrolet, celebrates winning the Gardner Denver 200 Fired Up by Johnsonville race at Road America on June 21, 2014 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Daniel/Getty Images)
Kyle Larson, driver of the #42 Target Chevrolet SS, qualified third Saturday, June 21, 2014 for Sunday`s Nascar Sprint Cup race at Sonoma Raceway in Sanoma, California. Larson is 8th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
AJ Allmendinger, driver of the #47 Kingsford/Clorox Chevrolet SS, qualified second Saturday, June 21, 2014 for Sunday`s Nascar Sprint Cup race at Sonoma Raceway in Sanoma, California. He will be sharing the front row with pole winner, Chevy`s Jamie McMurray, driver of the #1 Cessna Chevrolet SS. Allmendinger is 21st in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Christa L. Thomas/HHP for Chevy Racing)

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