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JGR blazes; Martin tweets; Mayfield appeals

"We are hiring someone new,” said NASCAR's Chief Marketing Officer Steve Phelps. A big part of the job will be training an entire industry, from driver reps to driver teams to our own internal teams, on social."

No one is exempt, as veteran driver Mark Martin found out when his team boss Michael Waltrip presented him with a fait accompli in terms of a Twitter account.

“I don't know about this,” was the 53-year-old driver's initial reaction, at first making it clear that he wasn't likely to tweet more than once a week. “I'm not what they call an early adapter to new technology."

A week on, and Martin was getting used to the idea. "I just like playing with it and talking to the fans," he ended up admitting after quickly amassing over 10,000 followers to his new Twitter account. "I'd have never done it on my own. I thought just kids did it, but I've got people all ages following me now.

"Never thought I'd get into it, but it's kind of neat," he said. "I guess they've hooked me."

Mayfield continues with appeal

Former NASCAR Sprint Cup driver Jeremy Mayfield was last week back in the US Court of Appeals as he continued his legal action against NASCAR over the suspension handed down to him after a failed drug test in 2009.

NASCAR say that the test proved positive for methamphetamines, but Mayfield's legal team is protesting the suspension and claim that NASCAR Chairman Brian France - who was also present in court - had a vendetta against the driver.

Mayfield's original case was dismissed after it was ruled that the driver had waived his right to sue the sanctioning body as part of terms and conditions of his original driver contract with the series.

In the latest appeal hearing, Mayfield's attorneys argued that NASCAR acted in a willful and malicious manner in making the drug test results public. They are also seeking to introduce evidence that France ordered Mayfield be parked during the 2006 Brickyard 400 at Indianapolis Motor Speedway as evidence of a vendetta by the CEO toward Mayfield.

"It simply didn't happen," said the series' attorney David Boies. As for making the drug test results positive: "Where somebody consents to have results of tests made public, they can't complain that the results are made public."

NASCAR has countered Mayfield's accusations by claiming that the former driver is simply trying to extort a settlement from them in order to pay off his mounting debts.




Related Pictures

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Jeremy Mayfield sets up his own team for the 2009 NASCAR Sprint Cup season [Pic credit: NASCAR]
Clint Bowyer, driver of the #15 5-Hour Energy Toyota, Mark Martin, driver of the #55 Aaron`s Dream Machine Toyota, and Martin Truex Jr., driver of the #56 NAPA Auto Parts Toyota, share a laugh during the 2012 NASCAR Sprint Cup Series Media Tour hosted by Charlotte Motor Speedway on Monday in Cornelius, N.C. [Photo Credit: Jared C. Tilton/Getty Images for NASCAR]
Team owner Joe Gibbs speaks to members of the media after Kyle Busch, driver of the #18 M&M`s Toyota, was parked for the weekend following an incident with Ron Hornaday Jr. in the NASCAR Camping World Truck Series race at Texas Motor Speedway. [Photo Credit: Todd Warshaw/Getty Images for NASCAR]
Marcos Ambrose, driver of the #9 Stanley Ford, poses with his team before his last race, the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 16, 2014 in Homestead, Florida.  (Photo Credit: Jerry Markland/Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Christa L Thomas/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, celebrates his victory and the 2014 NASCAR Sprint Cup Series Championship Sunday, November 16, 2014 winning the final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finishes 2nd. (Photo by Garry Eller/HHP for Chevy Racing)
Chase Elliott, driver of the #9 Napa Auto Parts Chevrolet, wins the EnjoyIllinois.com 300 race at Chicagoland Speedway on July 19, 2014 in Joliet, Illinois. (Photo Credit: Patrick Smith/Getty Images)
Matt Crafton, driver of the #88 Jeld-Wen/Menards Toyota, and his daughter Elladee take part in pre-race ceremonies for the NASCAR Camping World Truck Series Ford EcoBoost 200 at Homestead-Miami Speedway on November 14, 2014 in Homestead, Florida. (Photo Credit: Jared C. Tilton/Getty Images for NASCAR)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS, who is in the Championship Four final phase of the Chase, qualified for 21st position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Newman is 3rd in the NASCAR Sprint Cup Series (NSCS) standings.(Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS, who is in the Championship Four final phase of the Chase, qualified for 5th position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. Harvick is 4th in the NASCAR Sprint Cup Series (NSCS) standings.(Photo by Harold Hinson/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, who is not in the Championship Four final phase of the Chase, qualified for 2nd position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. He will be joined on the front row by Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS who won the Pole position. Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS, who is not in the Championship Four final phase of the Chase, won the pole position Friday, November 14, 2014 for Sunday`s final NASCAR Sprint Cup race of the season at Homestead-Miami Speedway in Homestead, Florida. He will be joined by Kurt Busch, driver of the #41 Haas Automation Chevrolet SS on the front row. (Photo by Harold Hinson/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Caterpillar Chevrolet, speaks during a press conference prior to practice for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 7, 2014 in Avondale, Arizona.  (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, climbs out of his car during practice for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 7, 2014 in Avondale, Arizona.  (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Miller Lite Ford, talks to his crew chief, Paul Wolfe, after failing to advance to the championship round of the Chase for the Spring Cup after the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 9, 2014 in Avondale, Arizona. (Photo Credit: Rainier Ehrhardt/ Getty Images)

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