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Dodge unveils 2013 Cup car

Dodge re-entered NASCAR competition 12 years ago and originally had a full stable of teams aligned with it including Bill Davis Racing, Evernham Motorsports, Petty Enterprises, Chip Ganassi Racing and Penske Racing, but the economic downturn in 2009 saw teams either fold or move to other manufacturers.

The only other team now fielding Dodge cars in Sprint Cup competition is the small, single-car Robby Gordon Motorsports operation. Not only does RGM not have the budget for the kind of technical development work that Dodge need in their principle team, the lack of other teams running Dodge means that the company's NASCAR operation simply isn't commercially long-term without signing on more partners.

One team with historic links to Dodge in the past is Richard Petty Motorsports, currently in the last year of its current contract with Ford. However, RPM recently flirted with closure itself and is also not a big operation, currently relying on Roush Fenway Racing for its engines, chassis and technical support rather than having its own development personnel.

Earnhardt-Ganassi Racing is another team with old ties to Dodge, but team co-owner Felix Sabates seemed to squelch any hopes of them making a move anytime soon. "We're happy where we are ... It's hard to beat General Motors or this group with Chevrolet."

Gilles insisted that his heart was in seeing Dodge stay in NASCAR. "I would say we're putting our effort in that direction, and we'll see what happens," he said. "We've been knocked down a few times in our history and we've come back."

Chevrolet, Ford and Toyota are the other manufacturers currently in Cup competition. Ford unveiled its 2013 Ford Fusion Sprint Cup model in January.




Related Pictures

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SRT Motorsports unveiled the 2013 NASCAR Sprint Cup Series Dodge Charger (right) on Sunday at Las Vegas Motor Speedway. The new race car was engineered and developed to bring more Dodge brand identity to NASCAR competition. On the left is the 2012 Dodge Charger R/T. (Photo by Chris Williams/Icon Sports Media). (PRNewsFoto/Chrysler Group LLC, Chris Williams)
NASCAR President Mike Helton stands in between the passenger version of the 2013 Dodge Charger and its NASCAR Sprint Cup Series counterpart on Sunday at Las Vegas Motor Speedway in Las Vegas, Nev. [Photo Credit: Ezra Shaw/Getty Images]
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, practices for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 3, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Chris Graythen/Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, walks through the garage area during practice for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 3, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Patrick Smith/Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, leads Kurt Busch, driver of the #41 Haas Automation Chevrolet, at the end of the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Robert Laberge/Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates with a burnout after winning the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Jonathan Moore/Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates after winning the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, crosses the finish line to win the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Jonathan Moore/Getty Images)
Martin Truex Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet, leads a pack of cars during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California.  (Photo Credit: Jerry Markland/Getty Images for NASCAR)
AJ Allmendinger, driver of the #47 Kingsford Charcoal Chevrolet, leads the field to the green flag at the start of the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California.  (Photo Credit: Jerry Markland/Getty Images for NASCAR)
Fans cheer as cars race during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Robert Laberge/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, leads Kyle Busch, driver of the #18 M&M`s Crispy Toyota, during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Robert Laberge/Getty Images)
Clint Bowyer, driver of the #15 5-Hour Energy Toyota, pits during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Jerry Markland/Getty Images)
Kevin Harvick, driver of the #4 Folds of Honor/Outback Steakhouse/Budweiser Chevrolet SS, finishes in fourth place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Folds of Honor/Outback Steakhouse/Budweiser Chevrolet SS, finishes in fourth place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, finishes in second place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, finishes in second place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)

Kurt Busch, driver of the #41 Haas Automation Chevrolet SS, finishes in second place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)

Kevin Harvick, driver of the #4 Folds of Honor/Outback Steakhouse/Budweiser Chevrolet SS, finishes in fourth place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)

Kevin Harvick, driver of the #4 Folds of Honor/Outback Steakhouse/Budweiser Chevrolet SS, finishes in fourth place, Sunday June 28, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kyle Larson, driver of the #42 Chevrolet SS, qualifies for fourth position, Saturday June 27, 2015, in the NASCAR Sprint Cup race at Sonoma Raceway in Sonoma, California. (Photo by Harold Hinson/HHP for Chevy Racing)

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