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Dodge unveils 2013 Cup car

Dodge re-entered NASCAR competition 12 years ago and originally had a full stable of teams aligned with it including Bill Davis Racing, Evernham Motorsports, Petty Enterprises, Chip Ganassi Racing and Penske Racing, but the economic downturn in 2009 saw teams either fold or move to other manufacturers.

The only other team now fielding Dodge cars in Sprint Cup competition is the small, single-car Robby Gordon Motorsports operation. Not only does RGM not have the budget for the kind of technical development work that Dodge need in their principle team, the lack of other teams running Dodge means that the company's NASCAR operation simply isn't commercially long-term without signing on more partners.

One team with historic links to Dodge in the past is Richard Petty Motorsports, currently in the last year of its current contract with Ford. However, RPM recently flirted with closure itself and is also not a big operation, currently relying on Roush Fenway Racing for its engines, chassis and technical support rather than having its own development personnel.

Earnhardt-Ganassi Racing is another team with old ties to Dodge, but team co-owner Felix Sabates seemed to squelch any hopes of them making a move anytime soon. "We're happy where we are ... It's hard to beat General Motors or this group with Chevrolet."

Gilles insisted that his heart was in seeing Dodge stay in NASCAR. "I would say we're putting our effort in that direction, and we'll see what happens," he said. "We've been knocked down a few times in our history and we've come back."

Chevrolet, Ford and Toyota are the other manufacturers currently in Cup competition. Ford unveiled its 2013 Ford Fusion Sprint Cup model in January.




Related Pictures

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SRT Motorsports unveiled the 2013 NASCAR Sprint Cup Series Dodge Charger (right) on Sunday at Las Vegas Motor Speedway. The new race car was engineered and developed to bring more Dodge brand identity to NASCAR competition. On the left is the 2012 Dodge Charger R/T. (Photo by Chris Williams/Icon Sports Media). (PRNewsFoto/Chrysler Group LLC, Chris Williams)
NASCAR President Mike Helton stands in between the passenger version of the 2013 Dodge Charger and its NASCAR Sprint Cup Series counterpart on Sunday at Las Vegas Motor Speedway in Las Vegas, Nev. [Photo Credit: Ezra Shaw/Getty Images]
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, holds his daughter, Lydia Sunday, November 22, 2015 before final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Johnson and other Jeff Gordon teammates at Hendrick Motorsports wore tribute hats to honor the retiring Chevy driver prior to the start of the race. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, races to a sixth place finish Sunday, November 22, 2015 in the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Gordon finishes third in the Chase for the Cup Championship. This was Gordon`s last race as a NASCAR Sprint Cup driver. He has made 796 consecutive Cup Series starts, earned 93 wins, and 81 poles - all behind the wheel of Chevrolets. (Photo by Andrew Coppley/HHP for Chevy Racing)
Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, races to a second place finish, Sunday, November 22, 2015 in the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Harvick finishes as the runner-up in the NASCAR Sprint Cup Championship. (Photo by Andrew Coppley/HHP for Chevy Racing)
Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, races to a second place finish, Jeff Gordon, driver of the #24 Axalta Chevrolet SS finishes in sixth place, and Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision finishes in twelfth place Sunday, November 22, 2015 in the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. This Chevrolet drivers finished 2nd, 3rd and 4th (respectively) in the Chase of the Cup Championship. (Photo by Harold Hinson/HHP for Chevy Racing)
Ryan Blaney and the Motorcraft/Quick Lane Racing Team battled back from a bad re-start after the first caution of the race to finish 17th in the season-ending Ford EcoBoost 400 at Homestead-Miami Speedway. (Photo Credit: Campbell Marketing)
Series championship contenders Jeff Gordon, driver of the #24 AXALTA Chevrolet, Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, Martin Truex Jr., driver of the #78 Furniture Row/Denver Mattress Chevrolet, and Kyle Busch, driver of the #18 M&M`s Crispy Toyota, take part in pre-race ceremonies for the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida.  (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Former racing driver Mario Andretti, Jeff Gordon, driver of the #24 AXALTA Chevrolet, and Formula One World Champion Lewis Hamilton pose during pre-race ceremonies for the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida.  (Photo Credit: Jared C. Tilton/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, and Kyle Busch, driver of the #18 M&M`s Crispy Toyota, race during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida (Photo Credit: Chris Trotman/Getty Images)
Jeff Gordon, driver of the #24 AXALTA Chevrolet, pits during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Jared C. Tilton/Getty Images)
A general view as cars pit during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, Kyle Busch, driver of the #18 M&M`s Crispy Toyota, Jeff Gordon, driver of the #24 AXALTA Chevrolet, and Martin Truex Jr., driver of the #78 Furniture Row/Denver Mattress Chevrolet, race during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, crosses the finish line to win the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida.  (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates winning the series championship and the race with a burnout after the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Chris Graythen/Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates winning the series championship and the race in Victory Lane after the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates winning the series championship and the race with his team after the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, celebrates with the trophy in Victory Lane after winning the series championship and the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Chris Graythen/Getty Images)

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