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Dodge unveils 2013 Cup car

Dodge re-entered NASCAR competition 12 years ago and originally had a full stable of teams aligned with it including Bill Davis Racing, Evernham Motorsports, Petty Enterprises, Chip Ganassi Racing and Penske Racing, but the economic downturn in 2009 saw teams either fold or move to other manufacturers.

The only other team now fielding Dodge cars in Sprint Cup competition is the small, single-car Robby Gordon Motorsports operation. Not only does RGM not have the budget for the kind of technical development work that Dodge need in their principle team, the lack of other teams running Dodge means that the company's NASCAR operation simply isn't commercially long-term without signing on more partners.

One team with historic links to Dodge in the past is Richard Petty Motorsports, currently in the last year of its current contract with Ford. However, RPM recently flirted with closure itself and is also not a big operation, currently relying on Roush Fenway Racing for its engines, chassis and technical support rather than having its own development personnel.

Earnhardt-Ganassi Racing is another team with old ties to Dodge, but team co-owner Felix Sabates seemed to squelch any hopes of them making a move anytime soon. "We're happy where we are ... It's hard to beat General Motors or this group with Chevrolet."

Gilles insisted that his heart was in seeing Dodge stay in NASCAR. "I would say we're putting our effort in that direction, and we'll see what happens," he said. "We've been knocked down a few times in our history and we've come back."

Chevrolet, Ford and Toyota are the other manufacturers currently in Cup competition. Ford unveiled its 2013 Ford Fusion Sprint Cup model in January.




Related Pictures

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SRT Motorsports unveiled the 2013 NASCAR Sprint Cup Series Dodge Charger (right) on Sunday at Las Vegas Motor Speedway. The new race car was engineered and developed to bring more Dodge brand identity to NASCAR competition. On the left is the 2012 Dodge Charger R/T. (Photo by Chris Williams/Icon Sports Media). (PRNewsFoto/Chrysler Group LLC, Chris Williams)
NASCAR President Mike Helton stands in between the passenger version of the 2013 Dodge Charger and its NASCAR Sprint Cup Series counterpart on Sunday at Las Vegas Motor Speedway in Las Vegas, Nev. [Photo Credit: Ezra Shaw/Getty Images]
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Brad Keselowski, driver of the #2 Miller Lite Ford, takes the chequered flag to win the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Brad Keselowski, driver of the #2 Miller Lite Ford, puts the winner`s sticker on his car in victory lane after winning the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Cars race during the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s Toyota, leads Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, and Kyle Larson, driver of the #42 Target Chevrolet, during the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois.  (Photo Credit: Nick Laham/Getty Images)
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Brad Keselowski, driver of the #2 Miller Lite Ford, celebrates in victory lane after winning the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois. (Photo Credit: Jerry Markland/Getty Images for NASCAR)
Kyle Busch, driver of the #18 M&M`s Toyota, leads the field past the green flag to start the NASCAR Sprint Cup Series MyAFibStory.com 400 at Chicagoland Speedway on September 14, 2014 in Joliet, Illinois. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Kevin Harvick, driver of the #5 Jimmy John`s Chevrolet, celebrates with his son, Keelan, in victory lane after winning the NASCAR Nationwide Series Jimmy John`s Freaky Fast 300 at Chicagoland Speedway on September 13, 2014 in Joliet, Illinois. (Photo Credit: Nick Laham/Getty Images)
Matt Crafton, driver of the #88 Splash-FVP/Menards Toyota, leads a pack of trucks during the NASCAR Camping World Truck Series Lucas Oil 225 at Chicagoland Speedway on September 13 2014 in Joliet, Illinois. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
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Kyle Busch, driver of the #51 Dollar General Toyota, celebrates with a burnout after winning the NASCAR Camping World Truck Series Lucas Oil 225 at Chicagoland Speedway on September 13, 2014 in Joliet, Illinois. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Kyle Busch, driver of the #51 Dollar General Toyota, celebrates in Victory Lane after winning during the NASCAR Camping World Truck Series Lucas Oil 225 at Chicagoland Speedway on September 13, 2014 in Joliet, Illinois. (Photo Credit: Daniel Shirey/Getty Images)

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