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Dodge unveils 2013 Cup car

Dodge re-entered NASCAR competition 12 years ago and originally had a full stable of teams aligned with it including Bill Davis Racing, Evernham Motorsports, Petty Enterprises, Chip Ganassi Racing and Penske Racing, but the economic downturn in 2009 saw teams either fold or move to other manufacturers.

The only other team now fielding Dodge cars in Sprint Cup competition is the small, single-car Robby Gordon Motorsports operation. Not only does RGM not have the budget for the kind of technical development work that Dodge need in their principle team, the lack of other teams running Dodge means that the company's NASCAR operation simply isn't commercially long-term without signing on more partners.

One team with historic links to Dodge in the past is Richard Petty Motorsports, currently in the last year of its current contract with Ford. However, RPM recently flirted with closure itself and is also not a big operation, currently relying on Roush Fenway Racing for its engines, chassis and technical support rather than having its own development personnel.

Earnhardt-Ganassi Racing is another team with old ties to Dodge, but team co-owner Felix Sabates seemed to squelch any hopes of them making a move anytime soon. "We're happy where we are ... It's hard to beat General Motors or this group with Chevrolet."

Gilles insisted that his heart was in seeing Dodge stay in NASCAR. "I would say we're putting our effort in that direction, and we'll see what happens," he said. "We've been knocked down a few times in our history and we've come back."

Chevrolet, Ford and Toyota are the other manufacturers currently in Cup competition. Ford unveiled its 2013 Ford Fusion Sprint Cup model in January.




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SRT Motorsports unveiled the 2013 NASCAR Sprint Cup Series Dodge Charger (right) on Sunday at Las Vegas Motor Speedway. The new race car was engineered and developed to bring more Dodge brand identity to NASCAR competition. On the left is the 2012 Dodge Charger R/T. (Photo by Chris Williams/Icon Sports Media). (PRNewsFoto/Chrysler Group LLC, Chris Williams)
NASCAR President Mike Helton stands in between the passenger version of the 2013 Dodge Charger and its NASCAR Sprint Cup Series counterpart on Sunday at Las Vegas Motor Speedway in Las Vegas, Nev. [Photo Credit: Ezra Shaw/Getty Images]
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, races to win Sunday, August 17, 2014 in the Pure Michigan 400 NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Kevin Harvick, driver of the #4 Jimmy Johns Chevrolet SS finished second. This was Gordon`s third win of the season. (Photo by Alan Marler/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates with a burnout after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. (Photo by Garry Eller/HHP for Chevy Racing)
With General Motors CEO Mary Barra, Jeff Gordon, driver of the #24 Axalta Chevrolet SS, holds the Michigan Heritage Trophy after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. In 2013, MIS began awarding the Michigan Heritage Trophy as a recognition and celebration of the automobile and it`s importance to the race track and the manufacturers competing in NASCAR. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, celebrates with his crew after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. (Photo by Harold Hinson/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Jerry Markland/Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, celebrates with a burnout after winning the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Danica Patrick, driver of the #10 GoDaddy Chevrolet, Martin Truex Jr., driver of the #78 Furniture Row Chevrolet, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Justin Allgaier, driver of the #51 Brandt Professional Agriculture Chevrolet, and Michael Annett, driver of the #7 Allstate Peterbilt/Pilot Chevrolet, are involved in an incident during the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Gregory Shamus/Getty Images)
Jeff Gordon, driver of the #24 Axalta Chevrolet, and Joey Logano, driver of the #22 Shell-Pennzoil Ford, lead the field to start the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell-Pennzoil Ford, races Jeff Gordon, driver of the #24 Axalta Chevrolet, during the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan. (Photo Credit: Jerry Markland/Getty Images)
Chris Buescher, driver of the #60 Nationwide Children`s Hospital Ford Mustang Ford takes the chequered flag to win the Nationwide Children`s 200 at Mid-Ohio Sports Car Course on August 16, 2014 in Lexington, Ohio.  (Photo Credit: Nick Laham/Getty Images)
Chris Buescher, drives the #60 Nationwide Children`s Hospital Ford Mustang Ford during the Nationwide Children`s 200 at Mid-Ohio Sports Car Course on August 16, 2014 in Lexington, Ohio.  (Photo Credit: Nick Laham/Getty Images)
Chris Buescher, driver of the #60 Nationwide Children`s Hospital Ford Mustang Ford, celebrates in victory lane after winning the Nationwide Children`s Hospital 200 at Mid-Ohio Sports Car Course on August 16, 2014 in Lexington, Ohio.  (Photo Credit: Sarah Glenn/Getty Images)
Chris Buescher, driver of the #60 Nationwide Children`s Hospital Ford Mustang Ford, celebrates in victory lane after winning the Nationwide Children`s Hospital 200 at Mid-Ohio Sports Car Course on August 16, 2014 in Lexington, Ohio.  (Photo Credit: Sarah Glenn/Getty Images)
Sam Hornish Jr., driver of the #54 Monster Energy Toyota, leads the field at the start of the Nationwide Childrens`s Hospital 200 at Mid-Ohio Sports Car Course on August 16, 2014 in Lexington, Ohio.  (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Johnny Sauter, driver of the #98 Nextant/Curb Toyota, celebrates in Victory Lane after winning the NASCAR Camping World Truck Series Careers For Veterans 200 at Michigan International Speedway on August 16, 2014 in Brooklyn, Michigan.  (Photo Credit: Will Schneekloth/NASCAR via Getty Images)

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