NASCAR »

Tony Stewart's team loses key sponsor

Tony Stewart has lost the primary sponsor on the #14 Stewart/Haas Racing car after the end of the current season, with retail chain Office Depot deciding to "significantly curtail" its role.
Reigning champion Tony Stewart may be set to make it into the Chase after next weekend's race at Richmond, but his headaches off the track are mounting as the Stewart/Haas Racing team has lost a second major sponsor.

The US Army had previously announced at the start of July that it would no longer be a primary sponsor on the #39 car driven by Ryan Newman, leaving the team scrambling to find alternative funding to keep that team in business into 2013. (See separate story.)

Now the economic gloom has hit closer to home, with the primary sponsor of Stewart's own #14 car calling it a day. Office Depot provided the running for 22 of the team's 36 Sprint Cup race outings this season, but is not renewing the deal for 2013.

"Office Depot has notified SHR that they will not be renewing as the primary sponsor of the #14 team," said Stewart/Haas spokesman Mike Arning.

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," confirmed Office Depot's senior director of communications Mindy Kramer at the weekend. "Tony Stewart has been an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company. Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot."

"However, the changing business landscape warrants a realignment of priorities and resources," she added, alluding to a significant downturn in the chain's business over the last two years in the current harsh economic climate, which is putting pressure on their bottom line.

Office Depot may still be involved in a minor way with the team, with Stewart/Haas' Arning insisting that the team was in "continued discussions with Office Depot regarding possible future roles the company could have with the team."

"Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change," insisted Kramer. "The Office Depot family will always be with Smoke, cheering him on to many more championships."

The timing is particularly problematic for the team, coming so late in the current season leaving them little time to find a replacement for the start of 2013.




Related Pictures

Click on relevant pic to enlarge
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart signals two wins for the young 2012 season in post-race ceremonies after winning the rain-shortened Auto Club 400 at Auto Club Speedway. (Photo Credit: Jonathan Ferrey/Getty Images for NASCAR)
Ryan Blaney, driver of the #29 Cooper Standard Ford, leads Matt Crafton, driver of the #88 Great Lakes Flooring/Menards Toyota, during the NASCAR Camping World Truck Series UNOH 200 at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, leads the field during the NASCAR Camping World Truck Series UNOH 200 at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, takes the chequered flag as he wins the NASCAR Camping World Truck Series UNOH 200 race at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, does a burn out after winning the NASCAR Camping World Truck Series UNOH 200 race at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, does a burn out after winning the NASCAR Camping World Truck Series UNOH 200 at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Coopers Stardard Ford, celebrates after winning the NASCAR Camping World Truck Series UNOH 200 race, at Bristol Motor Speedway on August 19, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/NASCAR via Getty Images)
Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, Tony Stewart, co-owner of Stewart-Haas Racing, Sam Marson and Dave Marson, founders of Nature`s Bakery, pose for a photo opportunity after announcing a multiyear deal partnership during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.  (Photo Credit: Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS, stops in his pit on his way to an eighth place finish Sunday, August 16, 2015 in the NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan.  (Photo by Andrew Coppley/HHP for Chevy Racing)
Austin Dillon, driver of the #33 Rheem/Young Supply Company Chevrolet, races Ryan Blaney, driver of the #29 Cooper Standard Careers for Vets Ford, during the NASCAR Camping World Truck Series Careers for Veterans 200 at Michigan International Speedway on August 15, 2015 in Brooklyn, Michigan. (Photo Credit: Nick Laham/Getty Images)
Tony Stewart, driver of the #14 Mobil 1/Bass Pro Shops Chevrolet SS, qualifies for fifth position Friday, August 14, 2015 for Sunday`s NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Stewart is 26th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Garry Eller/HHP for Chevy Racing)
Tony Stewart, driver of the #14 Bass Pro Shops/Mobil 1 Chevrolet SS, qualifies for third position Saturday, August 8, 2015 for Sunday`s NASCAR Sprint Cup race at Watkins Glen International in Watkins Glen, New York. Stewart is 25th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates in victory lane after winning the NASCAR XFINITY Series U.S. Cellular 250 at Iowa Speedway on August 1, 2015 in Newton, Iowa. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates in victory lane after winning the NASCAR XFINITY Series U.S. Cellular 250 at Iowa Speedway on August 1, 2015 in Newton, Iowa. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, does a burn out after winning the NASCAR XFINITY Series U.S. Cellular 250 at Iowa Speedway on August 1, 2015 in Newton, Iowa. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, takes the chequered flag while winning the NASCAR XFINITY Series U.S. Cellular 250 at Iowa Speedway on August 1, 2015 in Newton, Iowa. (Photo Credit: Sean Gardner/NASCAR via Getty Images)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.