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Tony Stewart's team loses key sponsor

Tony Stewart has lost the primary sponsor on the #14 Stewart/Haas Racing car after the end of the current season, with retail chain Office Depot deciding to "significantly curtail" its role.
Reigning champion Tony Stewart may be set to make it into the Chase after next weekend's race at Richmond, but his headaches off the track are mounting as the Stewart/Haas Racing team has lost a second major sponsor.

The US Army had previously announced at the start of July that it would no longer be a primary sponsor on the #39 car driven by Ryan Newman, leaving the team scrambling to find alternative funding to keep that team in business into 2013. (See separate story.)

Now the economic gloom has hit closer to home, with the primary sponsor of Stewart's own #14 car calling it a day. Office Depot provided the running for 22 of the team's 36 Sprint Cup race outings this season, but is not renewing the deal for 2013.

"Office Depot has notified SHR that they will not be renewing as the primary sponsor of the #14 team," said Stewart/Haas spokesman Mike Arning.

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," confirmed Office Depot's senior director of communications Mindy Kramer at the weekend. "Tony Stewart has been an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company. Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot."

"However, the changing business landscape warrants a realignment of priorities and resources," she added, alluding to a significant downturn in the chain's business over the last two years in the current harsh economic climate, which is putting pressure on their bottom line.

Office Depot may still be involved in a minor way with the team, with Stewart/Haas' Arning insisting that the team was in "continued discussions with Office Depot regarding possible future roles the company could have with the team."

"Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change," insisted Kramer. "The Office Depot family will always be with Smoke, cheering him on to many more championships."

The timing is particularly problematic for the team, coming so late in the current season leaving them little time to find a replacement for the start of 2013.




Related Pictures

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Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart signals two wins for the young 2012 season in post-race ceremonies after winning the rain-shortened Auto Club 400 at Auto Club Speedway. (Photo Credit: Jonathan Ferrey/Getty Images for NASCAR)
Johnny Sauter, driver of the #98 Smokey Mountain/Curb Records Toyota, leads Ryan Blaney, driver of the #29 Cooper Standard Ford, during practice for the NASCAR Camping World Truck Series WinStar World Casino & Resort 350 at Texas Motor Speedway on October 30, 2014 in Fort Worth, Texas.  (Photo Credit: Tom Pennington/Getty Images for Texas Motor Speedway)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS races to a second place finish and Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS finished in third place Sunday, October 26, 2014 in the  Eliminator 8 NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Both Gordon and Newman are in the The Eliminator 8 phase of the Chase which continues next week at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Christa L Thomas/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS qualified for 9th position Friday, October 24, 2014 for Sunday`s  Eliminator 8 NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Newman, who is in the Chase, is 3rd in the NASCAR Sprint Cup Series (NSCS) standings.  (Photo by Rusty Jarrett/HHP for Chevy Racing)
Ryan Blaney, driver of the #29 Cooper Standard Ford, looks on during practice for the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on October 24, 2014 in Martinsville, Virginia. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Ryan Blaney and Matt Crafton confer. (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Ryan Blaney at Kansas. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Danica Patrick alongside the #10 GoDaddy Breast Cancer Awareness Chevrolet SS for Stewart-Haas Racing on pit road at Talladega Superspeedway. (Photo Credit: NASCAR via Getty Images)
Danica Patrick driving the #10 GoDaddy Breast Cancer Awareness Chevrolet SS for Stewart-Haas Racing. (Photo Credit: Streeter Lecka/NASCAR via Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS finished in 5th position and Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS finished in 12th position Sunday, October 19, 2014 in the final Contender 12 NASCAR Sprint Cup race at Talladega Superspeedway in Talladega, Alabama. Newman, who was in the Chase, advances to the Eliminator 8 phase of the Chase which begins next week at Martinsville Speedway in Ridgeway, Virginia. Kahne, who was also in the Chase, did not advance. (Photo by Alan Marler/HHP for Chevy Racing)
Brad Keselowski, driver of the #2 Redd`s Wicked Apple Ale Ford, races Ryan Newman, driver of the #31 Caterpillar Chevrolet, during the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 19, 2014 in Talladega, Alabama. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS qualified for eleventh position Saturday, October 18, 2014 for Sunday`s Contender 12 NASCAR Sprint Cup race at Talladega Superspeedway in Talladega, Alabama. Newman, who is in the Chase, is 4th in the NASCAR Sprint Cup Series (NSCS) standings. Sunday is the final round of the Contender 12 phase of the race. (Photo by Harold Hinson/HHP for Chevy Racing)
Mason Mingus, driver of the #15 811 Call Before You Dig Chevrolet, Korbin Forrister, driver of the #07 McNair McLemore Midlebrooks & Co LLC Chevrolet, Ron Hornaday Jr., driver of the #9 Armour Vienna Sausage/Bad Boy Buggies Chevrolet, and Ryan Sieg, driver of the #39 Pull-A-Part Used Auto Parta Chevrolet, are involved in an on track incident during the NASCAR Camping World Series Fred`s 250 Powered by Coca-Cola at Talladega Superspeedway on October 18, 2014 in Talladega, Alabama. (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Tony Stewart, driver of the #14 Bass Pro Shops/Mobil 1 Chevrolet, leads Kyle Busch, driver of the #18 M&M`s Halloween Toyota, and Jeff Gordon, driver of the #24 Axalta Chevrolet, during practice for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on October 17, 2014 in Talladega, Alabama. (Photo Credit: Mike Ehrmann/NASCAR via Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet, and Danica Patrick, driver of the #10 GoDaddy Breast Cancer Awareness Chevrolet, are involved in an on-track incident during the NASCAR Sprint Cup Series Bank of America 500 at Charlotte Motor Speedway on October 11, 2014 in Charlotte, North Carolina. (Photo Credit: Streeter Lecka/Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS qualified for fifth position Thursday, October 9, 2014 for Saturday night`s Contender 12 NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. Ryan, who is in the Chase, is fourth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Alan Marler/HHP for Chevy Racing)

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