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Tony Stewart's team loses key sponsor

Tony Stewart has lost the primary sponsor on the #14 Stewart/Haas Racing car after the end of the current season, with retail chain Office Depot deciding to "significantly curtail" its role.
Reigning champion Tony Stewart may be set to make it into the Chase after next weekend's race at Richmond, but his headaches off the track are mounting as the Stewart/Haas Racing team has lost a second major sponsor.

The US Army had previously announced at the start of July that it would no longer be a primary sponsor on the #39 car driven by Ryan Newman, leaving the team scrambling to find alternative funding to keep that team in business into 2013. (See separate story.)

Now the economic gloom has hit closer to home, with the primary sponsor of Stewart's own #14 car calling it a day. Office Depot provided the running for 22 of the team's 36 Sprint Cup race outings this season, but is not renewing the deal for 2013.

"Office Depot has notified SHR that they will not be renewing as the primary sponsor of the #14 team," said Stewart/Haas spokesman Mike Arning.

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," confirmed Office Depot's senior director of communications Mindy Kramer at the weekend. "Tony Stewart has been an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company. Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot."

"However, the changing business landscape warrants a realignment of priorities and resources," she added, alluding to a significant downturn in the chain's business over the last two years in the current harsh economic climate, which is putting pressure on their bottom line.

Office Depot may still be involved in a minor way with the team, with Stewart/Haas' Arning insisting that the team was in "continued discussions with Office Depot regarding possible future roles the company could have with the team."

"Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change," insisted Kramer. "The Office Depot family will always be with Smoke, cheering him on to many more championships."

The timing is particularly problematic for the team, coming so late in the current season leaving them little time to find a replacement for the start of 2013.




Related Pictures

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Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart signals two wins for the young 2012 season in post-race ceremonies after winning the rain-shortened Auto Club 400 at Auto Club Speedway. (Photo Credit: Jonathan Ferrey/Getty Images for NASCAR)
Tony Stewart, driver of the #14 Bass Pro Shops/Mobil 1 Chevrolet SS, qualified for twelfth position Friday, August 29, 2014 for Sunday`s Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. After a three-race absence, Tony Stewart has returned to the track at Atlanta. (Photo by Harold Hinson/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS, qualified for fourth position Friday, August 29, 2014 for Sunday`s Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. Newman is 9th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Tony Stewart at Dover International Speedway on May 30 2014. (Photo Credit: Rainier Ehrhardt/Getty Images for NASCAR Media)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates with a burnout after winning the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
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Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates in Victory Lane after winning the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, celebrates with a burnout after winning the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, takes the chequered flag to win the NASCAR Nationwide Series Food City 300 at Bristol Motor Speedway on August 22, 2014 in Bristol, Tennessee. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
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Brad Keselowski, driver of the #19 DrawTire Ford, poses with the trophy in victory lane after winning the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Brad Keselowski, driver of the #19 DrawTire Ford, celebrates with a burnout after winning the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Jake Crum, driver of the #01 My Freedom Smokes Chevrolet, and Bryan Silas, driver of the #99 Bell Trucks America Inc. Chevrolet, are involved in an incident during the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Brad Keselowski, driver of the #19 DrawTire Ford, leads Kyle Busch, driver of the #51 Dollar General Toyota, and the rest of the field during the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Danica Patrick, driver of the #10 GoDaddy Chevrolet, Martin Truex Jr., driver of the #78 Furniture Row Chevrolet, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Justin Allgaier, driver of the #51 Brandt Professional Agriculture Chevrolet, and Michael Annett, driver of the #7 Allstate Peterbilt/Pilot Chevrolet, are involved in an incident during the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 17, 2014 in Brooklyn, Michigan.  (Photo Credit: Gregory Shamus/Getty Images)
Ryan Newman and Michael McDowell wreck at Watkins Glen International on Sunday, August 10 2014. (Photo Credit: Tom Pennington/NASCAR via Getty Images)

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