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Tony Stewart's team loses key sponsor

Tony Stewart has lost the primary sponsor on the #14 Stewart/Haas Racing car after the end of the current season, with retail chain Office Depot deciding to "significantly curtail" its role.
Reigning champion Tony Stewart may be set to make it into the Chase after next weekend's race at Richmond, but his headaches off the track are mounting as the Stewart/Haas Racing team has lost a second major sponsor.

The US Army had previously announced at the start of July that it would no longer be a primary sponsor on the #39 car driven by Ryan Newman, leaving the team scrambling to find alternative funding to keep that team in business into 2013. (See separate story.)

Now the economic gloom has hit closer to home, with the primary sponsor of Stewart's own #14 car calling it a day. Office Depot provided the running for 22 of the team's 36 Sprint Cup race outings this season, but is not renewing the deal for 2013.

"Office Depot has notified SHR that they will not be renewing as the primary sponsor of the #14 team," said Stewart/Haas spokesman Mike Arning.

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," confirmed Office Depot's senior director of communications Mindy Kramer at the weekend. "Tony Stewart has been an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company. Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot."

"However, the changing business landscape warrants a realignment of priorities and resources," she added, alluding to a significant downturn in the chain's business over the last two years in the current harsh economic climate, which is putting pressure on their bottom line.

Office Depot may still be involved in a minor way with the team, with Stewart/Haas' Arning insisting that the team was in "continued discussions with Office Depot regarding possible future roles the company could have with the team."

"Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change," insisted Kramer. "The Office Depot family will always be with Smoke, cheering him on to many more championships."

The timing is particularly problematic for the team, coming so late in the current season leaving them little time to find a replacement for the start of 2013.




Related Pictures

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Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart signals two wins for the young 2012 season in post-race ceremonies after winning the rain-shortened Auto Club 400 at Auto Club Speedway. (Photo Credit: Jonathan Ferrey/Getty Images for NASCAR)
Danica Patrick, driver of the #10 GoDaddy Chevrolet, stands on the grid prior to qualifying for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 21, 2015 in Charlotte, North Carolina.CPL Steven R. Koch, US Army, is honored on the car as part of the 600 Miles of Remembrance program. (Photo Credit: Brian Lawdermilk/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Patriotic Chevrolet, sits in his car prior to practice for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 21, 2015 in Charlotte, North Carolina. Johnson’s car features Army 1st Lt. Robert L. Henderson II as part of the 600 Miles of Rememberance.  (Photo Credit: Streeter Lecka/Getty Images)
Chris Buescher, driver of the #60 Roush Performance Products Ford, leads Ryan Blaney, driver of the #22 Discount Tire Ford, during the NASCAR XFinity Series 3M 250 at Iowa Speedway on May 17, 2015 in Newton, Iowa.  (Photo Credit: Photo by Jeff Zelevansky/Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, leads Erik Jones, driver of the #20 Interstate Batteries Toyota, during the NASCAR XFinity Series 3M 250 at Iowa Speedway on May 17, 2015 in Newton, Iowa. (Photo Credit: Photo by Jeff Zelevansky/Getty Images)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, races in the NASCAR Sprint Showdown Friday, May 15, 2015 at Charlotte Motor Speedway in Concord, North Carolina.  Patrick won the Sprint Fan Vote, earning a spot in the Sprint All-Star Race Saturday night. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, races in the NASCAR Sprint Showdown Friday, May 15, 2015 at Charlotte Motor Speedway in Concord, North Carolina.  Patrick won the Sprint Fan Vote, earning a spot in the Sprint All-Star Race Saturday night. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, wins the Sprint Fan Vote Friday, May 15, 2015, earning a spot in the Sprint All-Star Race Saturday night at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, wins the Sprint Fan Vote Friday, May 15, 2015, earning a spot in the Sprint All-Star Race Saturday night at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Harold Hinson/HHP for Chevy Racing)
(L-R) Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet, Clint Bowyer, driver of the #15 Cherry 5-Hour Energy/Special Operations Warrior Foundation Toyota, and Greg Biffle, driver of the #16 Ortho Ford, talk on the grid prior to the NASCAR Sprint Cup Series Sprint Showdown at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina. (Photo Credit: (Photo by Daniel Shirey/Getty Images)
First Round winner Greg Biffle, driver of the #16 Ortho Ford, Sprint Fan Vote winner Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet, and Second Round winner Clint Bowyer, driver of the #15 Cherry 5-Hour Energy/Special Operations Warrior Foundation Toyota, pose in Victory lane after the NASCAR Sprint Cup Series Sprint Showdown at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina. (Photo Credit: Photo by Nick Laham/NASCAR via Getty Images)
Ryan Reed, driver of the #16 Lilly/American Diabetes Association Ford, Kenny Wallace, driver of the #26 JGL Racing Toyota, Ryan Sieg, driver of the #39 Uncle Bob`s Self Storage Chevrolet, and John Wes Townley, driver of the #25 Zaxby`s Chevrolet, are involved in an on track incident during the NASCAR XFINITY Series Winn Dixie 300 at Talladega Superspeedway on May 2, 2015 in Talladega, Alabama.  (Photo Credit: Jerry Markland/Getty Images)
Kurt Busch, driver of the #41 Haas Automation Chevrolet, celebrates with champagne and crew chief Tony Gibson in Victory Lane after winning the NASCAR Sprint Cup Series Toyota Owners 400 at Richmond International Raceway on April 26, 2015 in Richmond, Virginia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Tony Stewart, driver of the #14 Bass Pro Shops/Mobil 1 Chevrolet SS, finishes in sixth place and Jeff Gordon, driver of the #24 3M Chevrolet SS, finishes in third place Sunday, April 19, 2015 in the rain delayed NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee.  (Photo by Alan Marler/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Wix Chevrolet SS, finishes in fifth place and Kyle Larson, driver of the #42 Target Chevrolet SS, finishes in seventh place Sunday, April 19, 2015 in the rain delayed NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee.  (Photo by Harold Hinson/HHP for Chevy Racing)
Kevin Harvick (Stewart-Haas Racing) and David Ragan (Joe Gibbs Racing) spin out during the NASCAR Sprint Cup Series Food City 500 at Bristol Motor Speedway on April 17, 2015 in Bristol, Tennessee.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)

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