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Tony Stewart's team loses key sponsor

Tony Stewart has lost the primary sponsor on the #14 Stewart/Haas Racing car after the end of the current season, with retail chain Office Depot deciding to "significantly curtail" its role.
Reigning champion Tony Stewart may be set to make it into the Chase after next weekend's race at Richmond, but his headaches off the track are mounting as the Stewart/Haas Racing team has lost a second major sponsor.

The US Army had previously announced at the start of July that it would no longer be a primary sponsor on the #39 car driven by Ryan Newman, leaving the team scrambling to find alternative funding to keep that team in business into 2013. (See separate story.)

Now the economic gloom has hit closer to home, with the primary sponsor of Stewart's own #14 car calling it a day. Office Depot provided the running for 22 of the team's 36 Sprint Cup race outings this season, but is not renewing the deal for 2013.

"Office Depot has notified SHR that they will not be renewing as the primary sponsor of the #14 team," said Stewart/Haas spokesman Mike Arning.

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," confirmed Office Depot's senior director of communications Mindy Kramer at the weekend. "Tony Stewart has been an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company. Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot."

"However, the changing business landscape warrants a realignment of priorities and resources," she added, alluding to a significant downturn in the chain's business over the last two years in the current harsh economic climate, which is putting pressure on their bottom line.

Office Depot may still be involved in a minor way with the team, with Stewart/Haas' Arning insisting that the team was in "continued discussions with Office Depot regarding possible future roles the company could have with the team."

"Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change," insisted Kramer. "The Office Depot family will always be with Smoke, cheering him on to many more championships."

The timing is particularly problematic for the team, coming so late in the current season leaving them little time to find a replacement for the start of 2013.




Related Pictures

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Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, poses with his pole award after he qualified first during qualifying for the NASCAR Sprint Cup Series Advocare 500 at Atlanta Motor Speedway on Aug. 31, 2012, in Hampton, Ga. (Photo Credit: Tyler Barrick/Getty Images)
Tony Stewart signals two wins for the young 2012 season in post-race ceremonies after winning the rain-shortened Auto Club 400 at Auto Club Speedway. (Photo Credit: Jonathan Ferrey/Getty Images for NASCAR)
Danica Patrick, driver of the #10 TaxAct Chevrolet SS, finishes in 7th place Sunday, March 29, 2015 in the NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. (Photo by Andrew Coppley/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS, qualifies for 2nd position Friday, March 27, 2015 for Sunday`s NASCAR Sprint Cup race at Martinsville Speedway in Ridgeway, Virginia. Newman is sixth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Alan Marler/HHP for Chevy Racing)
A view of a decal placed on the #14 Code 3 Associates / Mobil 1 Chevrolet, driven by Tony Stewart (not pictured), during qualifying for the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on March 27, 2015 in Martinsville, Virginia. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Paul Menard, driver of the #27 FVP/Menards Chevrolet SS finishes in fourth place and Tony Stewart, driver of the #14 Rush Truck Centers/Mobil 1 Chevrolet SS finishes in fourteenth place Sunday, March 22, 2015 in the NASCAR Sprint Cup race at Auto Club Speedway in Fontana, California. (Photo by Garry Eller/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS qualifies for fifth position Friday, March 13, 2015 for Sunday`s NASCAR Sprint Cup race at Phoenix International Speedway in Phoenix, Arizona. Newman is twelfth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Carl Edwards, driver of the #19 Comcast Business Toyota, is involved in an incident during the NASCAR Sprint Cup Series Kobalt 400 at Las Vegas Motor Speedway on March 8, 2015 in Las Vegas, Nevada.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Austin Dillon, driver of the #33 Rheem Chevrolet, leads Ryan Blaney, driver of the #22 Discount Tire Ford, during the NASCAR XFINITY Series Boyd Gaming 300 at Las Vegas Motor Speedway on March 7, 2015 in Las Vegas, Nevada.  (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
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Brian Vickers, driver of the #55 Aaron`s Dream Machine Toyota, speaks with the media prior to practice for the NASCAR Sprint Cup Series Kobalt 400 at Las Vegas Motor Speedway on March 6, 2015 in Las Vegas, Nevada. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Ryan Newman, driver of the #31 Caterpillar Chevrolet SS qualifies in seventh position Friday, February 27, 2015 for Sunday`s NASCAR Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. (Photo by Alan Marler/HHP for Chevy Racing)
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Ryan Reed, driver of the #16 Lilly/American Diabetes Association Ford, celebrates in victory lane after winning the NASCAR XFINITY Series Alert Today Florida 300 at Daytona International Speedway on February 21, 2015 in Daytona Beach, Florida. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Ryan Reed, driver of the #16 Lilly/American Diabetes Association Ford, celebrates in victory lane after winning the NASCAR XFINITY Series Alert Today Florida 300 at Daytona International Speedway on February 21, 2015 in Daytona Beach, Florida. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Chris Buescher, driver of the #60 Kellogg/Cheez-It Ford, races Brad Keselowski, driver of the #22 Discount Tire Ford, Kyle Larson, driver of the #42 ENEOS Chevrolet, and Ryan Reed, driver of the #16 Lilly/American Diabetes Association Ford, during the NASCAR XFINITY Series Alert Today Florida 300 at Daytona International Speedway on February 21, 2015 in Daytona Beach, Florida. (Photo Credit: Patrick Smith/Getty Images)
Ryan Reed, driver of the #16 Lilly/American Diabetes Association Ford, takes the chequered flag to win the NASCAR XFINITY Series Alert Today Florida 300 at Daytona International Speedway on February 21, 2015 in Daytona Beach, Florida. (Photo Credit: Sean Gardner/NASCAR via Getty Images)

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