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Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

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Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS finished 1st, Kasey Kahne, driver of the #5 Great Clips Chevrolet SS finished 37th Saturday, April 12, 2014 in the NASCAR Sprint Cup race at Darlington Raceway in Darlington South Carolina. Harvick  is 22nd, Kahne is 23rd in the NASCAR Sprint Cup Series (NSCS) standings. Teammates Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS finished 2nd and Jimmie Johnson, driver of the #48 Kobalt Tools Chevrolet SS finished 3rd.(Photo Credit: HHP/Christa L. Thomas for Chevrolet)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS celebrates his win Saturday, April 12, 2014 in the NASCAR Sprint Cup race at Darlington Raceway in Darlington South Carolina. Harvick is 22nd in the NASCAR Sprint Cup Series (NSCS) standings. Teammates Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS finished 2nd and Jimmie Johnson, driver of the #48 Kobalt Tools Chevrolet SS finished 3rd. (Photo Credit: HHP/Tami Kelly-Pope for Chevrolet)
Kevin Harvick, driver of the #4 Budweiser Chevrolet SS celebrates his win Saturday, April 12, 2014 in the NASCAR Sprint Cup race at Darlington Raceway in Darlington South Carolina. Harvick is 22nd in the NASCAR Sprint Cup Series (NSCS) standings. Teammates Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS finished 2nd and Jimmie Johnson, driver of the #48 Kobalt Tools Chevrolet SS finished 3rd. (Photo Credit: HHP/Christa L. Thomas for Chevrolet)
Damage to the winshield of Jimmie Johnson, driver of the #48 Lowe`s Spring is Calling Chevrolet, is repaired on pit road during the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 7, 2014 in Fort Worth, Texas.  (Photo Credit: Chris Graythen/Getty Images for Texas Motor Speedway)
The Air-Titan runs on track prior to the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 6, 2014 in Fort Worth, Texas. (Photo Credit: Patrick Smith/Getty Images)
Trevor Bayne, driver of the #6 AdvoCare Ford, loses control of his car during the NASCAR Nationwide Series O`Reilly Auto Parts 300 at Texas Motor Speedway on April 4, 2014 in Fort Worth, Texas. (Photo Credit: Patrick Smith/Getty Images)
Matt Crafton ready for racing at Daytona International Speedway on 14 January 2014. (Photo Credit: Jerry Markland/Getty Images)
Matt Crafton in action at Daytona International Speedway on 14 January 2014. (Photo Credit: Getty Images for NASCAR)
Dale Earnhardt Jr., driver of the #88 Diet Mountain Dew Chevrolet SS races to a third-place finish Sunday, March 30, 2014 during the NASCAR Sprint Cup Series race at Martinsville Speedway in Martinsville, Virginia. Kurt Busch, driver of the #41 Haas Racing Chevrolet SS won the race and Jimmie Johnson driver of the #48 Lowe`s Chevrolet SS finished second. (Photo by HHP/Garry Eller for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS (left) battles Kurt Busch, driver of the #41 Haas Racing Chevrolet SS Sunday, March 30, 2014 during the NASCAR Sprint Cup Series race at Martinsville Speedway in Martinsville, Virginia. Busch won the race. Johnson finished second.  (Photo by HHP/Garry Eller for Chevy Racing)
Denny Hamlin, driver of the #11 FedEx Freight Toyota, talks to Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, in the garage area during practice for the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on March 28, 2014 in Martinsville, Virginia. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Danica Patrick, driver of the #10 GoDaddy.com / Get Found Chevrolet, talks with Tony Stewart, driver of the #14 Rush Truck / Mobil 1 Chevrolet, during qualifying for the NASCAR Sprint Cup Series Auto Club 400 at Auto Club Speedway on March 21, 2014 in Fontana, California. (Photo Credit: Jerry Markland/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet SS qualified 4th Friday, March 21, 2014 for Sunday`s NASCAR Sprint Cup race at Auto Club Speedway in Fontana, California. Harvick is 21st in the NASCAR Sprint Cup Series (NSCS) standings. (Photo Credit: HHP/Rusty Jarrett for Chevrolet)
Jimmie Johnson, driver of the #48 Lowe’s “Spring Is Calling” Chevrolet SS qualified 3rd Friday, March 21, 2014 for Sunday`s NASCAR Sprint Cup race at Auto Club Speedway in Fontana, California. Johnson is 5th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo Credit: HHP/Harold Hinson for Chevrolet)

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lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



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