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Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

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Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in victory lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Chris Trotman/Getty Images via Getty Images)
Regan Smith, interim driver of the #41 Haas Automation Chevrolet SS finishes in sixteenth place in the Daytona 500 Sunday, February 22, 2015 at Daytona International Speedway in Daytona Beach, Florida. (Photo by HHP/Harold Hinson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS finishes in fifth place, Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet SS finishes in 33rd place in the Daytona 500 Sunday, February 22, 2015 at Daytona International Speedway in Daytona Beach, Florida. Gordon, who led for 87 laps,  was involved in a multi-car incident on the last lap. (Photo by HHP/Harold Hinson for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS races to a third place finish with Hendrick Motorsports teammate Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS who finishes in fifth place in the Daytona 500 Sunday, February 22, 2015 at Daytona International Speedway in Daytona Beach, Florida. (Photo by HHP/Alan Marler for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS pulls into his pit on his way to a second place finish in the Daytona 500 Sunday, February 22, 2015 at Daytona International Speedway in Daytona Beach, Florida. (Photo by HHP/Harold Hinson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, Denny Hamlin, driver of the #11 FedEx Express Toyota, and Martin Truex Jr., driver of the #78 Furniture Row/Visser Percision Chevrolet, lead the field during the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Robert Laberge/Getty Images)
Denny Hamlin, driver of the #11 FedEx Express Toyota, Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, and Clint Bowyer, driver of the #15 5-hour ENERGY Toyota, race three-wide during the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida.  (Photo Credit: Patrick Smith/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, takes the yellow and chequered flags to win the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Jonathan Ferrey/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, poses with the The Harley J. Earl Trophy in Victory Lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Chris Trotman/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, applies the winner`s decal in Victory Lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in victory lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida.  (Photo Credit: Chris Graythen/Getty Images)
Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in victory lane after winning the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida.  (Photo Credit: Chris Graythen/Getty Images)
Smoke pours from the #2 Miller Lite Ford, driven by Brad Keselowski, during the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida. (Photo Credit: Sean Gardner/Getty Images)
Jeff Gordon, driver of the #24 Drive To End Hunger Chevrolet, and Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, lead the field to the green flag for the running of the NASCAR Sprint Cup Series 57th Annual Daytona 500 at Daytona International Speedway on February 22, 2015 in Daytona Beach, Florida.  (Photo Credit: Robert Reiners/Getty Images)

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lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



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