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Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

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Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, and Clint Bowyer, driver of the #15 5-hour Energy Toyota, lead a pack of cars during the NASCAR Sprint Cup Series IRWIN Tools Night Race at Bristol Motor Speedway on August 22, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, finishes in second place Saturday night, August 22, 2015 in the NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Harold Hinson/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, finishes in fourth place Saturday night, August 22, 2015 in the NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, finishes in second place Saturday night, August 22, 2015 in the NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. (Photo by Harold Hinson/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Pro Services Chevrolet SS, qualifies for tenth position Friday, August 21, 2015 for Saturday night`s NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. Johnson is sixth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, qualifies for seventh position Friday, August 21, 2015 for Saturday night`s NASCAR Sprint Cup race at Bristol Motor Speedway in Bristol, Tennessee. Harvick leads the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, Tony Stewart, co-owner of Stewart-Haas Racing, Sam Marson and Dave Marson, founders of Nature`s Bakery, pose for a photo opportunity after announcing a multiyear deal partnership during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.  (Photo Credit: Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing)
Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS, finishes in second place with Kurt Busch, driver of the #41 Haas Automation Chevrolet SS who finished in 20th place Sunday, August 16, 2015 in the NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan.  (Photo by Garry Eller/HHP for Chevy Racing)
Regan Smith, driver of the #7 JR Motorsports Chevrolet at Daytona International Speedway on 30 May 2015. (Photo by Drew Hallowell/Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s/Budweiser Chevrolet, drives during practice for the NASCAR Sprint Cup Series Pure Michigan 400 at Michigan International Speedway on August 15, 2015 in Brooklyn, Michigan. (Photo Credit: Josh Hedges/Getty Images)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, qualifies for eighth position Friday, August 14, 2015 for Sunday`s NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Johnson is fourth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Alan Marler/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Jimmy John’s/Budweiser Chevrolet SS, qualifies for seventh position Friday, August 14, 2015 for Sunday`s NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Harvick leads the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Andrew Coppley/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, finishes in tenth place Sunday, August 9, 2015 in the NASCAR Sprint Cup race at Watkins Glen International in Watkins Glen, New York. (Photo by Alan Marler/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, finishes in third place Sunday, August 9, 2015 in the NASCAR Sprint Cup race at Watkins Glen International in Watkins Glen, New York. Harvick was leading into the last turn of the road track when he ran out of gas. (Photo by Rusty Jarrett/HHP for Chevy Racing)

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lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



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