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Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

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Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, holds his daughter, Lydia Sunday, November 22, 2015 before final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Johnson and other Jeff Gordon teammates at Hendrick Motorsports wore tribute hats to honor the retiring Chevy driver prior to the start of the race. (Photo by Alan Marler/HHP for Chevy Racing)
Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, races to a second place finish, Sunday, November 22, 2015 in the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Harvick finishes as the runner-up in the NASCAR Sprint Cup Championship. (Photo by Andrew Coppley/HHP for Chevy Racing)
Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, races to a second place finish, Jeff Gordon, driver of the #24 Axalta Chevrolet SS finishes in sixth place, and Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision finishes in twelfth place Sunday, November 22, 2015 in the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. This Chevrolet drivers finished 2nd, 3rd and 4th (respectively) in the Chase of the Cup Championship. (Photo by Harold Hinson/HHP for Chevy Racing)
Series championship contenders Jeff Gordon, driver of the #24 AXALTA Chevrolet, Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, Martin Truex Jr., driver of the #78 Furniture Row/Denver Mattress Chevrolet, and Kyle Busch, driver of the #18 M&M`s Crispy Toyota, take part in pre-race ceremonies for the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida.  (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, Kyle Busch, driver of the #18 M&M`s Crispy Toyota, Jeff Gordon, driver of the #24 AXALTA Chevrolet, and Martin Truex Jr., driver of the #78 Furniture Row/Denver Mattress Chevrolet, race during the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 22, 2015 in Homestead, Florida. (Photo Credit: Chris Trotman/NASCAR via Getty Images)
Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, qualifies for thirteenth position Friday, November 20, 2015 for Sunday`s Championship 4, the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Harvick will be joined by Jeff Gordon, driver of the #24 Axalta Chevrolet SS and Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS to compete for the 2015 NASCAR Sprint Cup Championship. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS, qualifies for eleventh position Friday, November 20, 2015 for Sunday`s Championship 4, the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Truex, Jr. will be joined by Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS and Jeff Gordon, driver of the #24 Axalta Chevrolet SS to compete for the 2015 NASCAR Sprint Cup Championship. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Axalta Chevrolet SS, qualifies for fifth position Friday, November 20, 2015 for Sunday`s Championship 4, the final race of the 2015 NASCAR Sprint Cup Series season at Homestead-Miami Speedway in Homestead, Florida. Gordon will be joined by Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS and Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS to compete for the 2015 NASCAR Sprint Cup Championship. Sunday will be Gordon`s last race as a full-time NASCAR Sprint Cup driver. (Photo by Harold Hinson/HHP for Chevy Racing)
Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS, advances to the Championship 4 with his fourteenth place finish Sunday, November 15, 2015 in the final round of the Eliminator 8 NASCAR Sprint Cup Chase race at Phoenix International Raceway in Avondale, Arizona. Truex, Jr. is joined with Jeff Gordon, driver of the #24 Pepsi Chevrolet SS, and Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS to the Sprint Cup Series Championship 4 at Homestead-Miami Speedway in Homestead, Florida next Sunday. (Photo by Garry Eller/HHP for Chevy Racing)
Jeff Gordon, driver of the #24 Pepsi Chevrolet SS, advances to the Championship 4 with his sixth place finish Sunday, November 15, 2015 in the final round of the Eliminator 8 NASCAR Sprint Cup Chase race at Phoenix International Raceway (renamed Jeff Gordon Raceway for the day to honor the four-time champion) in Avondale, Arizona. Gordon is joined with Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS  and Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS to the Sprint Cup Series Championship 4 at Homestead-Miami Speedway in Homestead, Florida next Sunday. (Photo by Garry Eller/HHP for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, races to victory Sunday, November 15, 2015 in the final round of the Eliminator 8 NASCAR Sprint Cup Chase race at Phoenix International Raceway in Avondale, Arizona. Defending Sprint Cup Champion Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS advances to the Champion 4 with his second place finish. Harvick is joined with Martin Truex, Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet SS and Jeff Gordon, driver of the #24 Pepsi Chevrolet SS to the Sprint Cup Series Championship 4 at Homestead-Miami Speedway in Homestead, Florida next Sunday. (Photo by Garry Eller/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Patriotic Chevrolet, and Kurt Busch, driver of the #41 Haas Automation Chevrolet, lead the field to the green flag at the start of the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 15, 2015 in Avondale, Arizona.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, leads Carl Edwards, driver of the #19 Stanley Toyota, during the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 15, 2015 in Avondale, Arizona.  (Photo Credit: Photo by Chris Trotman/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, and Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, lead the field onto pit road due to rain during the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 15, 2015 in Avondale, Arizona.  (Photo Credit: Photo by Chris Trotman/Getty Images)

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lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



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