NASCAR »

Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

Click on relevant pic to enlarge
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s/Budweiser Chevrolet, practices for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 3, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Chris Graythen/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, stands on the grid during qualifying for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 4, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Scott Halleran/Getty Images)
Dale Earnhardt Jr., driver of the #88 Nationwide Stars and Stripes Chevrolet, practices for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 3, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Chris Graythen/Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, walks through the garage area during practice for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 3, 2015 in Daytona Beach, Florida.  (Photo Credit: Photo by Patrick Smith/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, leads Kyle Busch, driver of the #18 M&M`s Crispy Toyota, during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 28, 2015 in Sonoma, California. (Photo Credit: Robert Laberge/Getty Images)
Kyle Busch, driver of the #18 M&M`s Crispy Toyota, practices for the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 26, 2015 in Sonoma, California.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Sam Hornish Jr., driver of the #9 Jacob Companies Ford, practices for the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 26, 2015 in Sonoma, California.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Danica Patrick, driver of the #10 GoDaddy Chevrolet, practices for the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 26, 2015 in Sonoma, California.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Great Clips Chevrolet, and Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, lead the field to start the NASCAR Sprint Cup Series Quicken Loans 400 at Michigan International Speedway on June 14, 2015 in Brooklyn, Michigan. (Photo Credit: Brian Lawdermilk/Getty Images)
Kasey Kahne, driver of the #5 Great Clips Chevrolet, and Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, lead the field to start the NASCAR Sprint Cup Series Quicken Loans 400 at Michigan International Speedway on June 14, 2015 in Brooklyn, Michigan. (Photo Credit: Robert Laberge/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, at NASCAR Sprint Cup Series Practice.  (Photo Credit: NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, at NASCAR Sprint Cup Series Practice.  (Photo Credit: NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, qualifies for the second position, Friday, June 12, 2015, for Sunday`s NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Harvick will be joined on the front row by Pole winner Kasey Kahne, driver of the #5 Great Clips Chevrolet SS. Harvick leads the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Rusty Jarrett/HHP for Chevy Racing)
Kasey Kahne driver of the #5 Great Clips Chevrolet SS, captures the Pole position, Friday, June 12, 2015, for Sunday`s NASCAR Sprint Cup race at Michigan International Speedway in Brooklyn, Michigan. Kahne will be joined on the front row with Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS. Kahne is eighth in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Harold Hinson/HHP for Chevy Racing)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.