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Viewing figures boost for Daytona 500

Danica Patrick's pole position for the Daytona 500 and her strong run in Sunday's race resulted in a boost to TV ratings in the US.
The media furore around Danica Patrick's pole position in the Daytona 500 - the first by a female driver in the NASCAR Sprint Cup championship - helped significantly boost TV viewing figures for Fox Television's coverage in the United States.

In US broadcasting language, the race achieved a 9.9/22 rating/share - meaning that an average of 16.7 million viewers comprising 22% of all TV viewers watched the race on Sunday, which ran for three hours from 1.30pm ET.

The green flag was seen by 14.3 million viewers, and ratings peaked from 4.30-4.45pm ET when 21.4 million viewers watched Johnson held off Dale Earnhardt Jr.'s in the final run down to the chequered flag. Danica Patrick was in third place at the final restart with six laps to go, and despite being shuffled back in the final charge for the line she still managed to finish in eighth place after earlier having become the first female driver ever to lead laps in the Great American Race.

An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers.

As well as the media appeal of Danica Patrick, there was also the draw of the first proper race outing for the new Generation 6 stock car, styled much closer to their production model counterparts, and also victory for the popular Jimmie Johnson.

News coverage of the frightening crash at the end of the proceeding day's Nationwide Series support race, which saw 28 spectators injured after a car breached the catch fence and scattered debris into the grandstand area, may also have contributed to the upturn in viewers for the Daytona 500 itself.

Direct year-on-year comparisons are difficult because the 2012 Daytona 500 was delayed by rain until Monday evening for the first time in the event's history. The prime time race had more competition for viewers, and so the 2013 race saw a 24% rise in viewership over that anomalous occurrence.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sport in the US. It was the top-rated sports event on any network since the Super Bowl with more viewers than the 2012 Kentucky Derby, the final round of the 2012 US Open or the final round of the 2012 Masters.

In the UK, the NASCAR Sprint Cup championship is shown on Premier Sports TV, a subscription channel broadcasting on Sky 428 and also online.



Related Pictures

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Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, hoists the Harley J. Earl trophy after winning the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Jamie McMurray, driver of the #1 McDonald`s Chevrolet, Kevin Harvick, driver of the #29 Budweiser Chevrolet, and Brad Keselowski, driver of the #2 Miller Lite Ford, are involved in an incident during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet, races to the finish line to win the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #99 Fastenal Ford, Trevor Bayne, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Terry Labonte, driver of the #32 C&J Energy Services Ford, David Ragan, driver of the #34 Detail Doctor Ford, and David Gilliland, driver of the #38 Love`s Travel Stops Ford,during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 24, 2013 in Daytona Beach, Florida. (Photo by Tom Pennington/NASCAR via Getty Images)
Jamie McMurray, driver of the #1 McDonald’s/Cessna Chevrolet SS, qualified for eleventh position, Danica Patrick, driver of the #10 GoDaddy Chevrolet SS, qualified for 33rd position Friday, May 29, 2015, for the NASCAR Sprint Cup race Sunday at Dover International Speedway in Dover, Delaware. McMurray is 8th, Patrick is 18th in the NASCAR Sprint Cup Series (NSCS) standings. (Photo by Tim Parks/HHP for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe`s Patriotic Chevrolet, is involved in an on-track incident during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina.  (Photo Credit: Streeter Lecka/Getty Images)
Martin Truex Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet, Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, and Denny Hamlin, driver of the #11 FedEx Office Toyota, lead the field into turn one during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Rainier Ehrhardt/Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, finished in ninth place, Sunday, May 24, 2015, in the NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Garry Eller/HHP for Chevy Racing)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, qualifies for eighth position, Thursday, May 21, 2015, for Sunday`s NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. Harvick leads the NASCAR Sprint Cup Series (NSCS) standings. All 43 drivers will be participating in
Danica Patrick, driver of the #10 GoDaddy Chevrolet, stands on the grid prior to qualifying for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 21, 2015 in Charlotte, North Carolina.CPL Steven R. Koch, US Army, is honored on the car as part of the 600 Miles of Remembrance program. (Photo Credit: Brian Lawdermilk/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Patriotic Chevrolet, sits in his car prior to practice for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 21, 2015 in Charlotte, North Carolina. Johnson’s car features Army 1st Lt. Robert L. Henderson II as part of the 600 Miles of Rememberance.  (Photo Credit: Streeter Lecka/Getty Images)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, races in the NASCAR Sprint Showdown Friday, May 15, 2015 at Charlotte Motor Speedway in Concord, North Carolina.  Patrick won the Sprint Fan Vote, earning a spot in the Sprint All-Star Race Saturday night. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, races in the NASCAR Sprint Showdown Friday, May 15, 2015 at Charlotte Motor Speedway in Concord, North Carolina.  Patrick won the Sprint Fan Vote, earning a spot in the Sprint All-Star Race Saturday night. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, wins the Sprint Fan Vote Friday, May 15, 2015, earning a spot in the Sprint All-Star Race Saturday night at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Harold Hinson/HHP for Chevy Racing)
Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet SS, wins the Sprint Fan Vote Friday, May 15, 2015, earning a spot in the Sprint All-Star Race Saturday night at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Harold Hinson/HHP for Chevy Racing)
(L-R) Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet, Clint Bowyer, driver of the #15 Cherry 5-Hour Energy/Special Operations Warrior Foundation Toyota, and Greg Biffle, driver of the #16 Ortho Ford, talk on the grid prior to the NASCAR Sprint Cup Series Sprint Showdown at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina. (Photo Credit: (Photo by Daniel Shirey/Getty Images)
First Round winner Greg Biffle, driver of the #16 Ortho Ford, Sprint Fan Vote winner Danica Patrick, driver of the #10 Mobil 1/Aspen Dental Chevrolet, and Second Round winner Clint Bowyer, driver of the #15 Cherry 5-Hour Energy/Special Operations Warrior Foundation Toyota, pose in Victory lane after the NASCAR Sprint Cup Series Sprint Showdown at Charlotte Motor Speedway on May 15, 2015 in Charlotte, North Carolina. (Photo Credit: Photo by Nick Laham/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Chevrolet SS, races to victory Saturday night, May 9, 2015 in the NASCAR Sprint Cup race at Kansas Speedway in Kansas City, Kansas. Racing with him is Hendrick Motorsports teammate Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS who finished in third place. (Photo by Harold Hinson/HHP for Chevy Racing)

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lynnN

February 27, 2013 1:30 AM

I will agree that maybe the fact that she was on the pole could have boosted the viewing a bit but the couldn't have known how well she would run. Her history at Daytona hasn't been well but not because of her. I'm a fan of hers but I follow NASCAR and know she has talent and can run well there and I do believe she will show some good results this year. I just wish the media would back off some and give credit where it is due and not o her because she is a woman. She is another talented driver and that is all that needs to be said. If she comes in fifth then make no more to do about it than if Matt Kenseth comes in 5th. Enough already. The press is actually turning people against her



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