Phoenix Racing announced on Tuesday that Justin Allgaier will take the wheel of the #51 car in this year's NASCAR Sprint Cup Series championship.

"This is an opportunity of a lifetime, and I intend to make the most of it," said Allgaier, who will be funded for 21 of the 36 races by a leading agriculture retailer and manufacturer. "I could not be more proud to represent BRANDT, a leading company that's headquartered about 13 miles from where I grew up, as we make the leap to the NASCAR Sprint Cup Series."

"Justin has worked extremely hard to get to this level and he is ready to take the next step," said team owner Harry Scott Jr., who purchased Phoenix Racing from the previous long-time owner James Finch in September 2013. "Working with competition director and crew chief Steve Addington, I think the #51 can turn some heads this year."

Last year the #51 was mainly in the hands of AJ Allmendinger and Boby Labonte. While Allmendinger has already signed up with JTG Daugherty Racing to drive their #47 in 2014, Labonte will be back with the team on a part-time basis in their #52 entry.

Allgaier finished in fifth place in last year's NASCAR Nationwide Series championship , and will now be among an eight-strong field for this year's NASCAR Rookie of the Year award that also includes Kyle Larson, Austin Dillon, Alex Bowman, Ryan Truex, Cole Whitt, Parker Kligerman and Michael Annett.

Truex and Bowman were announced on Monday as the new full-time driver line-up at BK Racing, replacing Travis Kvapil and David Reutimann. Truex will be installed in the #83 car with Dale Ferguson as his crew chief, while Bowman will be at the wheel of the #23 with the backing of Dave Winston.

22-year-old Truex is Cup driver Martin Truex Jr.'s younger brother and is himself already a two-time K&N Pro Series East champion. He competed in one Truck race and three Cup races in 2013, and was previously runner-up in a Nationwide race at Dover in 2012 with Joe Gibbs Racing.

Bowman, 21, competed full-time in Nationwide last season with RAB Racing and finished in 11th place in the overall standings, claiming third place in the first race of the year at Daytona and going on to sweep two poles at Texas Motor Speedway.

Increased sponsor deals for Keselowski and Gilliland

Brad Keselowski has picked up new sponsorship backing from Alliance Truck Parts for his 2014 Sprint Cup campaign, with the company confirming it will be the primary sponsor on the #2 car for eight races this season commencing with the race at Phoenix International Raceway in March.

Alliance Truck Parts also will be a prominent associate sponsor of the car throughout the season, having been a sponsor for Team Penske's Nationwide operation since 2010.

"Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup Series this season," said Roger Penske in a team statement. "This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams."

Also picking up some valuable extra financial backing this week is Front Row Motorsport, which announced that Love's Travel Stops will sponsor David Gilliland for 14 races this season including the first race of the year at Daytona next month, having previously funded Gilliland for three races in 2013.

"They got their feet wet last season, saw the benefits of a partnership with Front Row Motorsports, and now they're expanding their involvement," said team owner Bob Jenkins. "And we couldn't be happier that the #38 car has a principal sponsor who will be with us throughout the season."


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